Sales Administrative Assistant
Resume:
TODD CINCALA
Half Moon Bay, CA *4019
****.*******@*****.***
WEB CONTENT PRODUCER
10+ years of writing and editorial experience 6+ years experience in Web content
development, research
Worked in new media, Internet, publishing Managed content, ensured tone and style
legal, financial and healthcare professions consistency in deadline-driven environments
WORK EXPERIENCE
WPXI-TV / NBC / Cox Communications, Pittsburgh, PA (2008-2009)
Web Producer
Hired to manage and produce content for company’s Web site, WPXI.com.
Managed content for WPXI.com’s homepage using Phaedra CMS, Avid / iNews
Newsroom, WorldNow Producer, and Adobe Photoshop applications.
Produced new and updated existing content including articles written from broadcast
transcripts, reporters’ field notes, press releases and AP wire stories; raw and edited
video from station and affiliate broadcasts; blurb images; community slideshows;
user surveys; and blog and e-mail responses.
Ensured style and consistency of tone in station’s content site-wide.
Followed SEO guidelines in content production.
University of Pittsburgh: Pittsburgh, PA (2006-2007)
Graduate Student Assistant
Assisted the Andrew W. Mellon Professor in English with his academic research, utilizing the
university's library and online resources, while pursuing my MA in English.
Taught two sessions of Professor Arac’s undergraduate freshman literature class.
Robert Jackson & Associates: New York, NY (2002-2006)
Writer / Investigator
Hired in order to help manage the firm’s increasing caseload of online intellectual property
investigations.
Wrote several hundred investigative reports for the legal departments of clients such
as Lacoste, Pfizer Inc., Colgate-Palmolive and General Electric.
Managed multiple, deadline-driven investigations simultaneously that required
meticulous attention to detail and frequent supplementation.
Utilized on-line databases such as Lexis-Nexis, Choicepoint, Merlin Data, and Dun
& Bradstreet as well as more traditional investigative techniques in report generation.
Katmango, Inc.: San Francisco, CA (2000-2001)
Content Developer
Recruited to assist the Profiling department in building out the start-up company’s “one-
click” registration and log-in software solution.
Wrote, edited, and tested hundreds of XML scripts using XMLSpy and in-house
testing tools for clients such as Yahoo! and Infospace.
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Authored the training manual for the department’s XML scripting process and trained
new employees.
Prudential Mortgage Capital Company: San Francisco, CA (1999-2000)
Sr. Administrative Assistant
Oversaw the company's commercial real estate conduit loan process from application to
finalization.
Wrote loan site reports and Powerpoint presentations for 3 VPs, 2 Underwriters, and 2
Production Associates.
Provided administrative support as required.
Cedco Publishing: San Rafael, CA (1997-1999)
Sales / Editorial Assistant
Provided editorial and administrative support to a sales staff of six, including 2 VPs, whose clients
included Borders, Barnes & Noble, and Amazon.com.
Signed two licensing contracts with Cedco for the work I did in conceptualizing,
researching, and developing the company’s year 2000 calendar title, "UFOs - Sightings
Around The World."
Published the company's quarterly rep newsletter, the "Cedco Express," using Microsoft
Publisher, as well as wrote and edited our department’s sales rep correspondence (approx.
300 reps).
Highmark Blue Cross Blue Shield: Pittsburgh, PA (1996-1997)
Contract Editor
Edited Highmark’s corporate health care contracts using MS Word and Excel.
Researched our clients' health care coverage histories.
Performed general office work as required.
EDUCATION
MA English, University of Pittsburgh, 2006 - 2007
BA Philosophy, Vassar College, 1990 - 1994
COMPUTER SKILLS
MS Office, Phaedra CMS, WorldNow Producer 6.7, Avid / iNews Newsroom, HTML, XML,
XMLSpy, WebDB, Adobe Photoshop, Acrobat
PERSONAL
A published poet in several literary journals including New York Quarterly, Tar
River Poetry and Southern Poetry Review.
Attended the 2007 Bread Loaf Writer’s Conference.
Tennis, skiing, croquet.
I once aspired to falconry, as well, but Malakai flew away.
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