Sales Management

BRUCE A. RUDIN, CPA MBA

** ******* *****

MORRISTOWN, NJ 07960

Home: 973-***-**** Cell: 973-***-****

******@**********.***

Reldata Inc. – start up software/hardware developer - < $1mm sales

Nov 2007 to Present

VP Finance/Controller Corp Secretary

• Developed all monthly departmental reports in US GAAP in Quickbooks

• All HR including policies (handbook) and office management activities including payroll

and taxes

• Cash management

• Bank and Loan Relationships

• Periodic tax and sales tax reporting

• Interact with all levels and departments of business including VCs

• Develop budgets and cash forecasting

• COGS - Costing of hardware

• Cap tables/stock option plans and liaise with outside counsel

• Manage year end financial audit Amper Politziner

• All insurance policies

• Applied and received NJ Tax Transfer NOL credit and EDA Loan

• Board Meetings and minutes

Interactive Technologies Inc. – software subsidiary of Fiserv Inc., $12mm Revenue

Controller

September 2005 to October 2007

• Monthly and year end reporting (in US GAAP), forecasts, budgets. Consolidate UK

subsidiary.

• Month end financials completed by 5th workday

• Installed Great Plains accounting software replacing Quickbooks

• Supervise UK subsidiary accounts and consolidate into US GAAP

• Monthly billing for license fees, professional services and maintenance

• Review all contracts for Revenue Recognition and legal issues.

• Special requests from management and corporate

• AR collections

• Compliance with Sarbanes Oxley – internal controls

• Audit liaison

• Oversee sales commission calculations and payments

Orchestria Corporation – start up software developer and professional Services - $7mm

sales

Sept 2003 to Sept 2005

Controller

• Developed all monthly departmental reports periodic tax and sales tax reporting

• Installed Great Plains accounting system.

• Approve and make all purchases to ensure cost control

• All HR including policies (handbook) and office management activities including payroll

and taxes

Periodic tax and sales tax reporting

•

Interact with all levels and departments of business including VCs

•

Develop budgets and cash forecasting

•

Cash Investment Management and burn rate

•

Supervise UK subsidiary accounts and consolidate into US GAAP

•

Cap tables/stock option plans and liaise with outside counsel

•

Manage year end financial audit (KPMG moving to Weiser for 2004)

•

All insurance policies

•

Consulting -

November 2001 to September 2003

Acted as temporary controller/cfo for various small corporations including Tacit

Networks

GlarNet Communications Services, Inc Private “C” Corp February

2001 to November 2001

Out of business start up Telecom and ISP Billing Service- Insignificant sales

CFO

• Provided billing and call center services for telecoms, ISPs, wireless and DSL. Utilizing

Portal software and Paymentech credit card clearing.

Isogon Corporation Private “S” Corp

December 1999 to February 2001

Enterprise Software for Software Asset Management, Development, Sales & Support - US Sales

$30MM

VP Finance

• Reported to CEO owner.

• Responsible for accounting, finance, HR, administration, risk management and facilities.

• Created a professional finance and admin department (supervised 16)

• Installed & used “Softrax” - an integrated ERP financial and contract database software

to track and bill new and ongoing maintenance of deferred revenue calculations within

GAAP.

• Developed new management financial reporting for strategic modeling and new

management report package.

• Developed yearly and long term growth needs in the strategic plan and budget. Created a

monthly rolling forecasting system.

• All reporting and consolidation of foreign subs in UK, France, Spain, Australia, and

Japan.

• All tax strategy, compliance and reporting including sales taxes.

• Liaised with outside auditors E & Y and legal advisors.

• Developed various company wide cost containments reducing expenses.

• Treasury function - funds management and implemented online banking to improve real

time balance and detail information (lockbox) allowing accurate forecasting of cash

flow. All insurance coverage.

Macro 4, Inc - US Sales Office April

1995 to December 1999

US Subsidiary of Macro 4, PLC - a UK publicly traded company

Enterprise System Software Sales, and Support-Subsidiary grew from $11million to $30million in

US.

VP Finance/Controller (supervised 8)

• Responsible for accounting, finance, HR, administration, risk management (insurance)

and IT.

• Monthly and year end reporting (in UK GAAP), forecasts, budgets.

• Treasury - Funds management ($10 million), improved and streamlined banking relations

and installed lockbox redirecting manpower to A/R collections, negotiated yearly health

and benefit plans.

• All tax strategy and reporting using Amper Politziner CPAs.

• Improved credit and A/R collections with closer attention and more aggressive

collections reducing balance by 30%.

• Liaised with outside auditors PWC YE audit and legal advisors Budd, Larner, Gross.

• Evaluated, implemented, installed & used “Softrax” software financial system for billing

and financial system specific to the software industry. Resulted in improved billing times

and no lost maintenance billing. Initially installed and then replaced Great Plains

Dynamics.

• Reengineered the Finance Department resulting in streamlined procedures and systems

and reduced staff costs.

• Reviewed and modified customer contracts with signature authority thus standardizing

the process.

• Negotiated large vendor contracts and large sales contracts with VP Sales.

• Lead due diligence for acquisition planning and coordination – acquired one company.

• Executive team member to model strategic planning issues as budgets and forecasting,

pricing, growth strategy, commission plans and acquisitions

Axel Johnson Ore & Metals/AIOC Corporation Private “C” Corp

March 1986 to May1995

Metals Non-Ferrous and Ferrous Importation Distribution and Commodities trading

(bankrupt in May 1996) Revenue $500 million. Terminal Trading on all US and European

Exchanges.

VP Controller

• Post AIOC takeover (May 1993): Controller for European subsidiaries, supervised 6

accountants and assimilated Axel Johnson into AIOC, tracked, controlled and reconciled

worldwide inventories.

• Pre AIOC:

• All banking relationships including financing, L/Cs, trade finance, banker’s acceptances,

foreign exchange etc

• Developed Job Cost system and created inventory tracking and reconciliation systems; all

inventory reconciliation, mark-to-market, obsolete identification (unusable) and write

down.

• All accounting, administrative, budgets and strategic planning and risk management

activities.

• All financial reporting in both US GAAP and Swedish GAAP.

• Installation of computer systems (IBM System 36 and PCs) and custom software

• Developed policies and procedures manual.

• All tax returns and tax issues using now Amper Politziner CPAs.

• Dealt with import brokers and supervised traffic department.

• Heavy contract compliance involvement and some negotiation for deals involving joint

ventures and final settlements.

Almet, Inc. Subsidiary of Allegheny Int’l a Large NYSE traded company

September 1974 to March 1986

Non-ferrous and ferrous Metals and Chemicals Importation Distribution and Commodities

trading (Revenue $200 Million) Terminal trading on all US and UK exchanges. Company sold.

Controller promoted from Accountant

• All financial closes, reports and consolidation of UK and South African Subsidiaries.

• All banking relationships including financing, L/Cs, trade finance, banker’s acceptances,

foreign exchange etc.

• Developed Job Cost system and computerized all financial systems including billing and

inventory from manual.

• Controlled and reconciled inventories, mark-to-market, obsolete identification (unusable)

and write down.

• Produced all reports for internal management and parent company.

• Ran the entire accounting department including A/R and A/P.

• Developed policies and procedures manual, foreign exchange hedging purchasing and

recording, and all tax returns.

• Dealt with import brokers and supervised traffic department.

• Heavy contract compliance involvement for deals involving joint ventures and final

settlements.

• Liaised with external auditors (KPMG-Peat Marwick) for year-end audit and interim

reviews.

Suture Manufacturing

Ethicon June 1972 to September 1974

Cost Accountant- standard process cost, budgets and forecasts, BOMs, variance

analysis.

Education

Fairleigh Dickinson University MBA Finance, BS Accounting and BA Economics (full

academic scholarship)

CPA License # 1058600 current

Computer Skills

Financial Systems –Great Plains, Softrax (ERP), Accpac, Peachtree, Quickbooks, Mapics,

Software Tools – Excel (expert level), Lotus 123, Powerpoint, MS Outlook, Lotus Notes, Access,

Word

ec

Community Service

Church Treasurer and Vestry member, Former town committeeman.

Activities: Tennis, karate, hiking, reading, travel and golf

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