Director San Francisco

Jacob Ford

San Francisco, CA // 415-***-**** // *****@********.*** // www.flatfish.com

Jacob is a Creative Director with over 13 years experience crafting distinct digital

experiences. He has an inherent ability to merge disciplines, challenging the traditional

roles of strategy and design. Focusing largely on developing award-winning departments to

develop tangible results through progressive approaches to marketing and innovation.

EXPERIENCE

2009 VP Creative Director / McCann Erickson / San Francisco

Conceptualized, designed and managed the multidisciplinary global campaign for

Microsoft Office 2007: Real Life Tools

Developed a creative position within Universal McCann to craft social programs for their

Zune and Xbox media accounts

Mentored and managed cross-discipline teams of Producers, UX, Writers, Designers and

Production for Microsoft Virtualization, Dynamics CRM, Office 07, HP and Windows

Phones campaigns

Worked extensivly across McCann agencies; MRM, Universal McCann & T.A.G., to build

new business pitches, integrated campaigns, media strategies and extensive digital

experiences

2004 / 2008 Creative Director / Organic, Inc. / San Francisco

Grew Organic’s entertainment clientele and company’s reputation by developing a

diverse portfolio award winning campaigns for Warner Bros., 20th Century Fox and

Sony Pictures

Lead and mentored teams responsible for Domestic and International advertising for

Warner Bros., 20th Century Fox, Sony Pictures, Choice Hotel’s & Bank of America

Initiated cross-company training initiatives for video, online advertising and production

Managed and filtered resource needs to help recruit reliable talent and establish a

dependable freelance pool

Established an internship program with the Academy of Art University

2003 / 2004 Associate Creative Director / Publicis Dialog / San Francisco

Supervised all of Sprint’s online B-to-B and Private Sector advertising

Responsible for developing integrated campaigns for Sprint, Hewlett Packard, Garnier,

Whirlpool & Microsoft

Managed the interactive department of ten in lieu of a Digital Creative Director

Worked with department leads to institute a common server structure that allowed for

easy archiving & scalability across disciplines

2001 / 03 & 06 Instructor / Academy of Art University / San Francisco

Instructed Juniors and Seniors in the fundamentals of Interactive Advertising

1999 / 2002 Sr. Art & Design Director / Foote, Cone & Belding / San Francisco

Managed multiple creative teams including a four person design and production studio

Developed a comprehensive Interactive Process with key discipline leads

Supervised photography, flash and video vendors

Developed integrated campaigns for Taco Bell, Sega, Hewlett Packard, Compaq, Blue

Shield, Janus, Dockers, Avaya, MLB

AWARDS Jacob has been recognized with a variety of industry awards including the Clios, London

International Advertising, PMA Reggie, AD:Tech, OMMA, Internet Advertising Competition

and Web Marketing Association WebAward

EDUCATION 2003 San Francisco State University - Bachelors of Arts in Cinema

References available upon request

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