Sales Marketing

DANIEL P. SCHNEIDER, Sr.

** ******** ***** ********, ***** • 603-***-**** • ******@*****.***

C-LEVEL MANAGEMENT / VP / DIRECTOR: Sales & Marketing

Directed multi-million dollar expansion and revenue growth of leading companies through the development of core

business segments, including new market penetration and product development. Forward-thinking entrepreneur and

innovator continually forging profitable new paths, including transforming innovative ideas into new businesses. Big

picture strategist able to connect-the-dots and create a winning platform for success. Excel in propelling growth for

new start-ups through unique and creative market penetration strategies.

• Unique blend of sales and marketing, research and development, technical and commercial insight.

• Consistent execution of wide-ranging business, marketing, communication, product launch, new offering

introductions, to bolster business opportunities into profit.

• Skilled negotiator and business developer capable of influencing sales and procuring contracts with clients

worldwide.

Brand Management • Business Development • Campaign Management • Competitive Analysis • Contract Negotiation

Competitive Product Positioning • Direct Marketing • New Product Development, Launch • Market Positioning

Sales Development, Penetration • Market Research • Go-to-Market Strategy • Product Lifecycle Management

PROFESSIONAL EXPERIENCE

ENSCONCE DATA TECHNOLOGY, Portsmouth, NH

A Digital Data Security Company.

Executive Vice President / Co-Founder - 2004-2009

Management partner of this start-up, overseeing strategic and business mission planning, goal development, as well

as R&D, business development, and sales/marketing. Serving as Board Member, facilitated the development of the

Company’s Charter. Identified revenue streams and dual ‘go to market’ strategies. Benchmarked, orchestrated, and

led channel development, marketing collateral, training, and product development. Supervised staff of 15, successfully

marketing services to 80+ private enterprises and military/government organizations.

Key Accomplishments:

• Key participant in the R&D of the company’s 1st product - a Digital Shredder.

• Championed research of and feedback from the existing Security Market to deliver “first to market” technology – a

successful launch nationwide and internationally. Seamlessly adopted by Federal Deposit Insurance Corporation

(FDIC), Homeland Security, MasterCard, as well as major hospitals, RCMP - Royal Canadian Mounted Police and

Australian Federal Government and more.

THE INDEPENDENT SOURCE INC., Portsmouth, NH

National Wholesaler of Fine Jewelry.

Vice President / Co-Founder - 1999-2004

Aligned, and directed sales, marketing, business development, account management, vendor relationship building,

and client services. Oversaw all legal compliance matters. Captured and transformed leads into viable business

opportunities, continually monitoring and assessing subsequent growth. Cultivated profitable relationships with major

companies, facilitating new market development growing profits. Strengthened overall marketing planning and

implementation functions by designing a progressive action plan for the sales teams. Supervised 22.

Key Accomplishments:

• Elevated company to rank as one of the largest National Wholesalers in the US in 4 years.

• Triggered exponential growth of $44M by conceptualizing, planning, and launching strategic market penetration

and sales strategies.

Prior to 1999, held roles as Vice President of Sales & Marketing for Town & Country Fine Jewelry Inc. Worked as

Sales Manager for Gordon Brothers. Also worked as Regional Manager for Darworth Company.

EDUCATION

MBA, Suffolk University, Boston, MA

BA, Business Administration; Marketing, Plymouth State College, Plymouth, NH

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