Marketing Manager
Resume:
M atthew H erman
*****@***.***
Education MBA, Graziadio School of Business and Management Marketing Concentration
Pepperdine U niversity Malibu, CA April 2004
Academic scholarship recipient
B.S. Business Management
Washington & Lee University Lexington, VA June 2001
Cum Laude, Deans List 2001
Experience
5/04-Present AH&A Marketing C ommunications Pasadena, C A
Strategic Marketing M anager
Helped shape the success of some of America’s leading edge entrepreneurial companies through
work on their advertising and marketing campaigns.
• Assisted in simultaneous marketing communications coordination for high-tech, energy,
financial services and consumer product companies.
• Spearheaded new business development campaign consisting of strategic database marketing
and direct mail resulting in 300% increase in new client yield.
• Participated as member of branding team in development of company logos, printed
collateral, ads, websites.
• Completed and presented market research findings on the feasibility of targeted marketing
and advertising in Southern California. Also, made recommendations regarding choice of
media and budgeting.
• Designed and wrote copy for radio spots, advertisements, and direct mail brochures.
• Coordinated vendors and 3rd party resources for advertising/branding campaigns.
5/03-8/03 Nestlé USA Glendale, C A
Strategic Planning I ntern
Assisted in creation of annual Market Business Strategy (MBS) for Nestlé USA, incorporating input
from all operating divisions and functional areas. Coordinated resource allocation, new product
development, and capital expenditures under strategic vision.
• Performed competitive analysis on potential billion-dollar acquisition targets.
• Evaluated business justification for capital requests leading to funding or recommended
modifications. Assisted in development of annual capital spending budget of $200MM.
• Assessed impact of competitive actions & industry developments on Nestlé SBU’s in quarterly
competitive report for Senior Management.
• Worked directly with high-level officers including President, CFO, and Treasurer, on a variety
of miscellaneous projects.
• Examined and corrected Dunn & Bradstreet credit reports resulting in an upgraded rating.
6/01-2/02 Monrovia Coffee C o. Monrovia, C A
Shift M anager
Served as shift manager and business consultant overseeing 12 employees at a coffee bar with
annual sales of $400,000.
• Proposed and implemented necessary reorganizations in business strategy and structure
including product renovation/innovation and labor reallocation, resulting in first profitable
quarter.
• Performed demographic studies to determine revenue-enhancing measures resulting in
implementation of weekly entertainment and promotional programs.
Additional
Excellent copywriting and editing skills
•
Extensive knowledge of MS Office applications
•
Coordinated and negotiated trade show events and placement of ad materials
•
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