Design Development
Resume:
CARLO VON WEINBRENNER
www.carlwein.com/zeta
*********@*****.***
SUMMARY
• 14 years of building online experience for world’s most recognized brands.
• Hands-on experience with all facets of design and production of both traditional and online communications.
• Expert in concept and strategy development.
• Extensive experience leading, mentoring and inspiring award-winning creative teams of art directors, animators,
3d modelers, video editors, writers, and production artists through all steps in conceptual design and
development process.
• Successfully built and lead online and offline creative teams to create cross channel global integrated advertising
concepts.
• Proven ability to grow existing accounts and win high profile new business with strong client relationships and
ideas that balance a creative expression with a results oriented commercial responsibility.
• Proven ability to create award winning work with diverse multi-vendor and multi-agency creative and
development environment.
• Extensive experience designing complex websites with dynamic templates, e-commerce, content management
systems and multi-lingual content.
• Strong knowledge of all current Internet technologies; extensive experience with Macromedia Flash, 3D, Motion
Graphics/Video and Actionscripting.
• Established multi-level branding for multi-billion dollar companies.
• Produced a complete branding for a 3D animation feature film by Gene Roddenberry (of Star Trek)
• Video editor for the last feature film that was directed by Christopher Reeve.
• Directed a hip-hop documentary with Latee French, Producer of Bringing down the House and The Cook Out.
EXPERIENCE
Agent 16 Advertising Agency, NYC
Group Creative Director, May 2004 – Present - 5 Years
Worked directly with clients to help establish the creative/marketing objectives, strategies,
tactics and final, required creative executions. Manage, direct and develop high-level creative
teams of art directors, writers, video editors, and freelance staff by defining the strategy,
direction and goals for online advertising and web site development projects. Develop team
member skills by identifying and providing the needed training, coaching and mentoring.
Create top level creative execution, creative strategy, brand development, concepting and
visual design for clients. Experimented with new and innovative ways to solve client
problems, and how to deliver solutions into original, dynamic creative executions. Research
and selection of top creative vendors/agencies to use on productions. Ensure deadlines are met
both internally and externally. Set and maintain the creative standards for the department and
enforce accountability if standards are not met.
managerial: Manage and work on projects from initial proposal to final product; developed
creative team members skills by identifying and providing the needed training, coaching and
mentoring. Assign creative talents to projects, oversees team, lead projects, critique work and
approve final executions. Hire full-time and freelance employees; work with staff to improve
web development process, video productions and studio production standards; liaison with
leadership teams to improve processes and tools to increase product quality and efficiency;
attend weekly operational meetings to discuss overall status of interactive and video projects;
responsible for the online advertising and website development vision, strategy and creative
direction. The work is created by a combination of my internal creative team as well as
working with and managed external vendors.
creative and design: Create and present new business presentations, RFP responses, and
current client development; involved in all aspects of client and project development from
proposal to post mortem analysis; creative direction (including campaign concepting, media
strategy, information architecture, interface and visual design, and usability testing); define
strategic guidelines (including brand and style guides). Manage/direct online and broadcast
video productions.
Carlo Weinbrenner - *********@*****.*** - 732-***-**** - Page 2 of 3
clients: Camel, KOOL, Winston, Atari, 1800 Cuervo, Azul Tequilla, Matusalem Rum, Three
Olives Vodka, Department of Transportation.
Brand Central Media
Creative Director, December 2003 – May 2004
Managed creative strategy, concept, visual design and brand development for movie websites and
banner campaigns.
managerial: Managed and reviewed all creative work and proposals. Selected the proper
talent to implement general direction and design; developed creative team members skills by
identifying and providing the needed training, coaching and mentoring. Assigned creative
talents to projects, critiqued work and approved final executions. Worked with senior staff to
improve web development process, video productions and studio production standards;
attended weekly operational meetings to discuss overall status of interactive and video
projects; responsible for the online advertising and website development vision, strategy and
creative direction. Created solutions to optimize production delivery and workflow.
creative and design: Involved in all aspects of client and project development from proposal
to post mortem analysis; creative direction (including campaign concepting, media strategy,
banner campaigns, online movie trailers, information architecture, interface and visual design,
and usability testing); defined strategic guidelines (branding and style guides). Edited trailers.
clients: MGM Studios
IDT Entertainment
Interactive Art Director, December 2000– November 2003
managerial:
Set up design guidelines and user experience for Internet application sites that distribute
broadband content to users such as streaming videos and audios. Worked with research team to
develop research-based brand messaging; ensured brand identity was integrated into all
mediums and communications. Directs animation and interactive Flash cartoon productions.
creative and design:
Involved in all aspects of brand and project development from concept to postmortem analysis;
art direction (including campaign concepting, media strategy, information architecture, usability
testing, interface and visual design, animation and editing); defined strategic guidelines
(including brand and style guides). Actively participated in client presentations (both up-front
fact-finding meetings, as well as the presentation of finished creative strategies and executions).
Produced guidelines for character development, story boarding and concept art. Created
solutions to optimize production delivery and workflow. Worked with film directors timing out
animatics and storyboards as an editor. Animatic editor for the last feature film directed by
Christopher Reeve, Everyone’s Hero. Worked with Adobe After effects, DPS Velocity, Final
Cut Pro and Avid.
clients: The Simpsons, AOL, Fox, Xmen Evolution, Cabbage Patch Kids, Film Roman,
McGraw-Hill, Cartoon Pizza, Disney.
Deutsche Bank (.com incubator), World Trade Center, NYC
Art Director, June 2000– November 2000
Research and art direction of new dot com companies branding and interface. Built sets of
creative guidelines to be used on the websites, in printed material and on any promotional
merchandise to ensure the dot com’s brand and image was always consistent.
Carlo Weinbrenner - *********@*****.*** - 732-***-**** - Page 3 of 3
The Works, Online Job Portal, Monmouth, NJ
Art Director, November 1998 – June 2000
Responsible for the design and execution of print ads and campaigns for the company. Acted as
liaison between designers and developers. Worked on design and programming.
Sequel Concepts, South Plainfield, NJ
Senior Designer, February 1995 – November 1998
Developed and maintained websites. Worked on design and programming. Designed
mainstream phone cards (revenue earning up to $4+ million. Handled all of the three
companies’ marketing needs: websites, banner ads, print ads, proposals, slides, videos
commercials and presentations.
TECHNOLOGY
Softwares: Photoshop, Illustrator, Flash, Dreamweaver, After Effects, Premier, Final Cut Pro, Avid,
Pro Tools, QUARK, PageMaker, 3d Studio Max, Cinema 4D
Programming Languages: Actionscript, JAVAscript, Visual Basic, C, C++, CSS
ColdFusion, ASP, PHP
Database Applications: ORACLE, PL/SQL/MYSQL
Operating Systems: MAC OS, Windows, UNIX, and DOS
EDUCATION
School of Visual Arts, NY
Interactive and Broadcast
Devry University, NJ
Computer Science, May 1998
G.P.A. 3.8, High Honors
Curriculum Highlights: HTML, FLASH, VISUAL BASIC, ORACLE, C/C++, UNIX, DOS,
Systems Analysis, Client-Server Development, and DATABASE Management Systems
PERSONAL
CHARACTERISTICS
• Own a Panasonic HVX200 HD Video Camera and a Nikon D300. Videography and
photography are a few of my passions.
• Love directing short films and joining 24 hour shoot out film festivals.
• Fond of green tea, bubble tea, and Johnnie Walker Black (Scotch/Whiskey).
• Slim but eats for three people.
• Own a million video game titles and half a million sneakers.
• Filled my 32gb iPhone with mostly iTunes apps (for play and research)
• Can’t stop drawing on anything.
• Sometimes I close my eyes when I visualize.
• Awesome dancer.
REFERENCES
Kristine Gregorek
AGENT16, HR Manager
212-***-**** (work)
347-***-**** (cell)
David Smith
AGENT16, Creative Director
Francois Balmelle
DIGITAS, VP/Architect
********@*******.***
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