SUMITA SETH
Cell: 215-***-****
Home: 408-***-****
Email: ******.****@*****.***
SUMMARY
* ***** ** ********** ** IT Business Analysis, Business Development and Product
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Development/Marketing disciplines
Domain Experience: Financial Services, Mortgage Banking, Hotel, Supply Chain Management
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and Telecom
Experience of working in both B2B and B2C domains
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Knowledge of various Software Analysis/Development and business modeling methodologies including
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RUP, UML and Agile
Formulated well structured and comprehensive BRDs (Business Requirement Documents) and FSDs
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(Functional Specification Documents)
Ability to structurally identify high level and functional specifications by using modelling tools such as
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MS Visio, IBM Rational Rose, IBM Requisite Pro
Excellent co-ordination skills and experience of working with Senior Level Managers to drive the
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projects by balancing business expectations and technical/financial/time constraints
Planned and Conducted Market Research using both exploratory and conclusive methods, conducting
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interviews, facilitating FGDs, designing questionnaires etc.
Involved in doing Gap Analysis and Risk analysis
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W orked with QA team members to design test scripts and write test cases using tools such as Test
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Director, LoadRunner and WinRunner
Knowledge of OOAD (Object Oriented Analysis and Design) and worked on Java and Web Services
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environment and on projects delivering Web 2.0 service solutions
Experience of developing various measurement/performance metrics as per varied client interests
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Ability to apply analytical, problem solving and interpersonal skills to handle real time chaotic situations
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Knowledge of Project Management Principles
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Effective communication and presentation skills which enable the ability to act as a liaison between
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business and IT teams
Excellent facilitation skills in conducting walkthroughs, surveys, questionnaires, interviews,
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brainstorming and JAD/JAR sessions
Experience in extensive data analysis using MS Excel, MS Access, SQL and VB
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Have exposure in educating internal customers on business systems and procedures and working with
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other analysts and QA team to set priorities and schedules
Expert in business process engineering and software development life cycle, including analysis, design,
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development, testing and implementation of software applications
OBJECTIVE
To apply the acquired analytical skills and product development knowledge to challenging business
environment and provide innovative solutions by leveraging on existing and exploring emerging business and
technological trends
PROFESSIONAL CERTIFICATION
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• Certified e-Marketer from US based e-Marketing Association. Knowledge of different electronic marketing
tools like e-mail Marketing, Website Marketing and SEO.
• Training in OOAD using UML, Rational Rose.
SOFTWARE SKILLS
• Modeling Language: UML2.0, RUP
• Tools: Rational Rose2000, SPSS, MS Visio, MS Project
• Management tools: Excel, Outlook, PowerPoint and Word, Sharepoint, Remedy, Vantive
• Business Intelligence and Reporting Tool: Hyperion, BIRT, Microstrategy, SAS
• Requirement/Change Management Tools : IBM Requisite Pro
• Testing/Reporting Tools: Test Director, Loadrunner
• Database: Oracle, MS Access, SQL Plus
• Other Tools: MS FrontPage, Outlook, Adobe Photoshop, Dreamweaver, HTML, CSS
• Languages: SQL, Java, XML, JavaScript, Html
PROFESSIONAL EXPERIENCE
1. July 08 to Present, Business Analyst MyVest, SFO, CA
Project Brief
Strategic Portfolio System: Strategic Portfolio System is advanced software for discretionary portfolio
managers and managers-of-managers who wish to provide personalized, tax-optimized, open architecture
portfolios to high net worth individuals and their families. Strategic Portfolio System (SPS) captures each client’s
risk profile, current holdings and transactions, personalization, and tax situation. SPS is based on SOA.
Responsibilities:
• Elicited and gathered high level requirements using IBM Rational RequisitePro by conducting stakeholder
meetings, creating user stories using storyboarding and discussions for Retail Client and Mutual Funds
Module
• Prioritized business and systems problems; Conducted impact analysis and gathered system design
requirements for providing SOA based solution
• W orked in B2B environment to co-ordinate with sales team and portfolio managers working in different
time zones for requirements gathering and consensus development
• Conducted Market Research to study competitor’s products and portfolio manager’s expectations from the
product
• Defined system scope and objectives and prepared BRD(Business Requirement Document) and
FSD(Functional Specification Document)
• Used storyboarding technique for building consensus on behavioural requirements among stakeholders
• W orked on gathering requirements and developing dashboards for various status check needs
• Developed business process model diagrams, UI wireframes to elucidate on the business work flow
• Developed Use-Cases, Class and Activity (Swimlane) Diagrams using MS Visio to model the detailed
business system elements and data flow
• Defined KPIs (Key Performance Indicators) to measure success of each phase
• Developed workflow, screen mock-ups, and conversion requirements for all transaction related activities.
• Responsible for developing Product Development Plan, Iteration Plan, Quality Assurance Plan, Risk List as
described by the Rational Unified Process (RUP) methodology.
• Assisted PM in developing Gantt chart using MS Project and CPM Charts for project time and activity
scheduling to align the project development with time and cost objective.
• Used Hyperion, BIRT for Business Intelligence and Business tracking assignments.
• Used Sharepoint for Content Management
• Co-ordinated the entire work flow process among internal and external customers.
• Collaborated with development team in identifying UI prototype elements from user’s perspective
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W orked with development team in designing model to display real time data regarding quotes and prices
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Developed test cases using Test Director to ensure requirements alignment with development
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Coordinated work of development team and outside contractors to meet deadlines, budgets, and client
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demand. Provided situational leadership to motivate team members
Involved in making presentation demos to clients and assisting them in conducting UAT (User Acceptance
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Testing)
Used Remedy to perform problem management for problem tickets raised by end users
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Used Microsoft Excel and Microsoft Access for Data Analysis and Reporting.
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W orked with SQL queries for data manipulations.
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Used Test Director for assigning and raising application bugs.
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Created documentation for training and Help Desk teams.
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Environment: Java/J2ee,JSP, XMLSpy, IBM Rational Rose, IBM Rational RequisitePro, Excel,
PowerPoint, BIRT, TOAD, MS Word, Test Director.
2. July 07 to June 08, Business Analyst First Franklin (Merrill Lynch), CA
Project Brief
Loan Quest: Loan Quest is a web application for providing Mortgage Loans in various states of USA. Loan
Quest offers a wide array of programs, fast approvals and closing of loans, competitive pricing, answers to
mortgage related questions and mortgage loan tailored to suit customers’ needs.
Loan Quest consists of four modules Pricing, Compliance Admin, Integration and user interface for mortgage
related questions.
Responsibilities:
Performed initial system assessment, gathered customer’s needs, modelled the ‘to-be’ system for Loan
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Quest Application
Conducted JAD sessions to gather and elicit functional requirements, prepared use cases, performed
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scenario analysis using requirements workshop, user stories and customer index cards
Performed Gap analysis and Risk analysis
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Developed UML diagrams for clear understanding and elaboration of the system entities, information flow
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and requirements using Rational Rose
W orked on identifying sources of data and formulating data flow diagrams
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Developed prototype of Loan Quest Application using HTML
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Prepared business requirement documents (BRD) and functional requirements documents(FRD) using
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Rational Requisite Pro
Involved in Requirement Scoping and identifying high priority requirement for implementation.
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Validated technical designs created by IT developers against functional specifications.
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Used Agile methodology (SCRUM) to plan iterations and release features and facilitated the Agile session
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throughout the iterations implementation
Developed UI prototypes with development team
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Used ClearQuest to report bugs or defect.
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Participated regularly in Walkthroughs and Review meetings with Project Manager, QA Engineers and
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Development team.
Prepared test cases in collaboration with QA team and assisted client in performing UAT
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Assisted the PM in setting realistic project expectations and in evaluating the impact of changes on the
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organization and plans accordingly and conducted project related presentations
W orked with SQL queries for data manipulations.
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Performed Load test by using LoadRunner.
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Used Vantive for Problem Management Requests raised by end users
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Used WinRunner for Creating test scripts and performed manual and automated testing of the applications.
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Tested web sites for design, content, functionality, data driven testing operations, cross-platform and
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cross-browser compatibility
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Environment: Java/J2ee, MS Excel/Power Point/Word/Visio/Access, IBM Rational Rose, Bugzilla, MS
Project, LoadRunner, WinRunner, SQL*PLUS
3. May 06 to June 07, Business Analyst UST Global, Austin, TX
Project Brief
Marketability Assessment of UST Global Service Offerings
The project was strategic in nature wherein UST Global was looking for the potential domains in which to
expand to meet its strategic revenue objective for 2010. Domain analysis was performed for the domains UST
Global served in, using exploratory research. An account dossier was prepared to understand previous client
engagements in these domains by conducting primary research. An opportunity-expertise mapping was done
and a Marketability map was formulated which specifically discussed what were the key market trends
identified, what impact will the trends have on IT sector and where USTRI can step-in with its expertise.
Responsibilities:
• Performed Requirements gathering & Analysis to develop the project objectives and high level functional
specifications.
• W orked in onsite and offshore model to coordinate among various stakeholders spread across the globe
• Defined scope of the project and outlined the research flow and methodologies to be used
• Performed requirement elicitation, analysis and documentation to structure the project
• To establish reusability, patterns and common features of earlier projects were extracted and pinned down in
dossiers
• Conducted Exploratory and Primary Research for requirement elicitation
• The findings were documented and the dossiers prepared have been put on Sharepoint to be accessed by
employees as needed
4. Oct 04 to Apr 06, Business Analyst Walt Disney, Orlando, FL
Project Brief
Disney Property Management System: The main objective of the project was to provide customized
reservation experience to different customer groups. DPMS is providing services like online booking of different
Disney parks and resorts. DPMS consists of four modules-- Groups, Accounting, Booking and SyncEngine. The
system helped in making the reservations for customer groups and applying respective discounts, authorizing
and billing the customer’s credit cards, sending confirmation to customers, handling reservation changes and
generating reports for business stakeholders.
Responsibilities:
Captured Client needs, business goals and objectives and defined scope for Web and Group Module by
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conducting requirements workshop and client discussions & interviews
Collaborated in a cross functional manner to involve all the stakeholders to identify process flow needed for
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Web and Group Module
Requirements gathering & Analysis to develop functional specifications for Web, Group module. Prepared
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Business Requirements Document and Functional Specification Document
Outlined conceptual business model and process flow using use-case diagrams, context diagrams and
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Software requirement specification to communicate effectively with business stakeholders and development
team
High Level & Detailed Design of Web, Booking and Group Module using UML, Visio and Rational Rose.
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Collaborated with development team in identifying UI prototype elements for group and booking module
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Collaborated with test team to identify functional and UA test cases for testing of Group and Accounting
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Module.
Documented all system changes and requests using Change Management Forms in Sharepoint Document
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Library
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Environment: Java/J2ee, JMS, JUNIT3.8.1, MS Excel/Power Point/Word/Visio/Access, IBM Rational Rose,
Sharepoint
5. Apr 03 to July 04, Product Development Idea Cellular Ltd, Noida, India
Project Brief
A Segmented Cellular Prepaid Product Implementation
The project involved finding the varied criterion to segment the subscriber base and identifying the projected
needs of these segments using Hyperion and Decision Support System (DSS). Based on the identified needs
the segmented products were designed.
B Converting Non-Usage customers to Usage Customers
Special schemes were introduced for customers who were not using the Idea Network for making calls and
SMS. The segments were identified using Hyperion and DSS. The initiative led to average conversion rate of
10% for all segments targeted. To recognize the increase in STD usage the project received Excellence Award.
Responsibilities:
Requirements gathering & Analysis to develop functional specifications in all projects.
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Implementation of High Level, Detailed System Design and Use Case Analysis using UML
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Preparation of Strategic Documents to set the short-term goals after discussion with all roles involved.
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Conceptualization and implementation of product ideas to sustain and increase the usage and revenue of
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subscriber base and graduate them to next higher level of usage.
Responsible for developing Product Development Plan, Iteration Plan, Quality Assurance Plan, Risk List
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as described by the Rational Unified Process methodology.
Performed a current situation analysis, future state vision analysis, and migration strategy for situation
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at hand.
Conducted and participated in status meeting to collect data from business users.
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Used data mining application to generate models and refined rules based on the data analysis.
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Segmenting and analysing the base on projected need-basis and designing special products to cater to the
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needs of those segments.
Augmenting the basic offering with VAS services to make the proposition more appealing and meaningful to
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customers.
Handling segmented base promotional offers and communication.
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W orked on different configuration technologies- Nokia and Ericsson IN.
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5. Apr 02 to March 03, Supply Chain Management New Holland Tractors Ltd, India
Project Brief
e-Kanban System: Designed an automated e-Kanban System for New Holland domestic supply chain partners
to facilitate inventory management and support contracting, quoting and ordering management for PTO (Power
Take-off Shafts) local parts.
Responsibilities
Analyzed and documented the internal and external logistics process
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Gathered and elicited requirements from all stakeholders using Storyboarding techniques
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Documented the ‘as-is’ and ‘to-be’ supply chain process.
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Used six-sigma methodology to identify process problems and devise a solution
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Designed the e-Kanban cards format, Re-ordering quantity levels, Kanban messages and trigger flow
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and documented the acceptable timelines at each phase
Designed the system to be integrated with BaaN ERP which is used for generating and tracking BOM
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and creating MPS
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Designed the system to be compatible with Bar-coded mechanism used for tracking inventory materials
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Conducted FMEA (Fault Mode and Effect Analysis) to conduct impact analysis
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Designed report requirements to be implemented in BaaN ERP for new e-Kanban system
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TRAINING
• Knowledge of guide to PMBOK in the course to IT Project Management equivalent to 35 Professional
Development Units from PMI USA conducted by trainer
• Certification course in Software Process and Quality Management (SPQM) conducted by QAI.
• Attended a training program on MS Project organised by Kenhal Digital
ACADEMIC PROFILE
MBA, Indian Institute of Foreign Trade, Delhi, India
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B.Tech (Mechanical and Automation) Indira Gandhi Institute of Technology, GGSIPU, Delhi, India
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