Manager Marketing
Resume:
San Francisco, CA ***09
p: 949-***-****
e: *************@*****.***
Audrey Leoncio
Linkedin: http://linkedin.com/in/audreyjleoncio
_____________________________________________________________________________
Profile
Multi-faceted creative marketing professional with nearly 5 years experience driving results-oriented marketing, advertising
and public relations campaigns for fashion/entertainment/luxury lifestyle/travel & tourism clients. Project management
experience includes: broadcast production, interactive/web production, brand strategy, e-marketing/social media
marketing, and media relations.
Proficient in Microsoft Office, Adobe Photoshop, Adobe InDesign, basic html, and social media networks.
Bachelor of Arts in Sociology from University of California, Los Angeles
Professional Experience
Newport Beach Conference & Visitors Bureau, Newport Beach, CA July 2007- August 2009
Marketing & Public Relations Manager Oversees marketing, advertising, public relations, promotions, media buying, and
special projects for the NBCVB with the goal of promoting Newport Beach as a conference and visitor destination in the
international, national and trade media.
• Project leader and manager of marketing consulants for various campaigns in: advertising (broadcast, interactive,
print), e-marketing, social media marketing and public relations.
• Led creative direction and roll out of new branding throughout all sales/marketing print and on- line collateral.
Instrumental in complete restructuring of Marketing Department.
• Gathered and edited events and news content from city's hospitality/tourism community for visitor information
website, www.visitnewportbeach.com
• Launched e-marketing program in partnership with e-marketing consultant including writing and developing
consumer e-newsletters
• Produced and hosted “Man-on-Street” visitor testimonial videos for website
• Co-produced TV broadcast segments for National news stations such as ABC News Los Angeles, Fox 6 San Diego,
JourneyPod, and the Golf Channel.
• Led website re-design and strategy to integrate web 2.0 capabilities. Managed web consultant, web developer,
project scope and budget.
• Created an on-line community following of over 8,500 people through the launch of social media program
including creation and monitoring of Newport Beach Facebook Fan Page, Twitter account, and blog page.
• Created, wrote and designed first ever Annual Community Report publication and reproduced for two consecutive
years
• Hosted successful media event in New York attended by top travel editors from Travel & Leisure, Elite Traveler,
Shape Magazine, NY Times, Budget Travel
Orsi Public Relations, West Hollywood, CA January 2006 – June 2007
Account Executive Clients include: Tommy Bahama (Accessories and Spirits Division), Skechers, Anchor Blue retailer,
Michelle K, FAB/Starpoint.
• Managed public relations program focused on elevating brand awareness, maximizing media opportunities and
maintaining the brand’s corporate image and presence in the media, for each client. Directly report to Sr. Vice
President.
• Direct client liaison and account manager for client's marketing and product teams. Managed client invoicing
and budget. Led weekly conference calls and developed monthly client status reports.
• Involved in the conception, planning and execution of press materials including planning out creative design,
writing content, selecting product to shoot and delivery methods.
• Developed and wrote press releases, press kits and targeted pitches for each client account.
• Worked with press on a daily basis in pitching clients for specific media coverage and ensure press requests are
fulfilled.
• Managed internship program including hiring, training and supervision.
Internships May 2004 – December 2005
Full Picture Public Relations, E! Entertainment/Style Network- TV Show “How Do I Look?, Capistrano Dispatch Newspaper
Portfolio Please view a sample of my previous work online at http://audreyjleoncio.carbonmade.com
Contact this candidate