Sales Marketing

MARKETING MANAGER

Established marketing professional seeks to strategize and implement the efforts of

a marketing and sales team, utilizing print communications, event planning,

promotions, content development & vendor management skills.

MARKETING EXPERIENCE

KSH CONSULTING – Indianapolis, Indiana 2007- Present

Consultant/Owner

* Works with businesses to establish and implement marketing goals and objectives

to increase prospect and customer base.

* Designs and implements marketing initiatives for an internet marketing firm

including social media, developing speaking engagements, newsletter and press

release writing, collateral development, website redesign.

* Performs client management duties implementing Search Engine Optimization, pay-

per-click, video and content writing and strategy.

* Managed registration process for International Association convention of 500

Attendees.

* Coordinated relations with Butler University Taiwanese intern program (ITI)

acting as project developer and supervisor to overseas students furthering their

education to business practices in the United States.

* Designs customer loyalty programs, menus, flyers and banners for restaurant.

* Advises and negotiates advertising and promotional efforts including web

development and maintenance.

* Increased attendance of annual neighborhood association event by 500% by

refocusing the efforts to a carnival theme. In addition, first time ticket sales

exceeded revenues generated from annual dues.

CANNON IV, INCORPORATED – Indianapolis, Indiana 1993 - 2007

Marketing Communications Manager

Managed and developed strategies for the brand of B2B technology company.

Strategized and executed marketing programs targeted at business, legal, education,

finance, government and manufacturing vertical markets.

* Coordinated Platinum Dealer relations, cooperative advertising, and quarterly

promotion planning and budgeting with Hewlett Packard, Okidata, Panasonic, Imation.

* Coordinated vendor/dealer requirements and goals with those of internal sales

team of 35 and senior managements company objectives.

* Successfully designed and delivered integrated marketing initiatives and public

events to increase demand.

* Created all story lines and messaging for the launch of sales campaigns and

directed external resources such as public relations firms, advertising agencies

and promotional item distributors while expanding the company’s market base through

purchase of selective advertising in various business publications.

* Captured additional $325,000 in annual sales due to successful new product

offering during road show circuit covering 34 events within a 12-month period.

MARKETING EXPERIENCE

CANNON IV, INCORPORATED CONTINUED

* Realized significant financial gains by hosting Selling Days to accelerate

company revenue growth, delivering substantial profits during each program event

including one-day sale of 50 units by a single company sales representative.

* Served as an integral partner with senior management during development of long-

range business strategy involving transition from a toner and computer supply firm

to a full-service hardware organization with over $50 million in annual sales.

*

ADDITIONAL COMMUNITY AND NETWORKING ACTIVITIES

* Avon United Methodist Church

* Confluence networking group

* CBN (Circle Business Network)

* Rainmakers

* BMA Board Member (Business Marketing Association)

* Sertoma Club

EDUCATION

INDIANA UNIVERSITY KELLEY SCHOOL OF BUSINESS – Indianapolis, Indiana

Bachelor of Science in Marketing -1991

CONTINUED EDUCATION

INDIANA UNIVERSITY PURDUE UNIVERSITY CONTINUOUS STUDIES – Indianapolis, Indiana

Web Development Certificate -2009

BUTLER UNIVERSITY COLLEGE OF BUSINESS ADMINISTRATION – Indianapolis, Indiana

Mini MBA Level I Certificate of Completion - 2000

Kathleen S. Haley

6920 Studebaker Lane . Indianapolis . IN . 46214

317-***-**** abnjec@r.postjobfree.com

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Resume’ of Kathleen S. Haley

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