Sales Manager

MARIO A. BAUDUIN, JR.

* ********* *****, ***. ** • Greenwich, Connecticut 06830

917-***-**** • *****.*******@*****.***

http://www.linkedin.com/in/mariob82

BUSINESS DEVELOPMENT & ACCOUNT MANAGEMENT.

Strategic Planning • New Revenue & Business Development • Market Penetration • Negotiations

Leadership • Global Channel Distribution • Consumer & Competitor Research • Networking • Pricing

Partner Marketing • Key Account Management • Program & Promotion Design • Consultative Selling

PROFESSIONAL EXPERIENCE

Sports Museum of America Oct 2007 - Dec 2008

New York, NY

The first and only interactive all sports experience. 75 employees, $100M start up venture backed by New

York City 9/11 Liberty Bonds and private investors. Opened May 2008.

Director of Sales

Managed group sales, corporate memberships, international and domestic tour & travel markets

Created sales programs, incentive programs, and direct targeted marketing campaigns

Administered sales processes for fulfillment with museum operations and finance departments

Initiated local attraction partnerships and coordinated ticketing fulfillment for national sponsors

Created marketing and promotional materials for various sales initiatives and programs

Worked with partnership marketing to secure local and national corporate sponsors

Implemented a ticket fulfillment process for national sponsors: American Express, American

Airlines, & Cisco Systems

Recruited, trained and managed a team of 6 sales representatives

Six Flags, Inc. Apr 2006 – Oct 2007

New York, NY

Largest regional theme park operator in the world, #2 theme park company after Disney, with 19 parks

located across North America. 32,000 employees, approximately $946M in annual sales.

Director, National Accounts

Acted as the corporate marketing and ticketing liaison for 19 theme parks and national sponsors

Launched a corporate Gift Card and Retail Activated Admission Card (RAAC) program

Negotiated top placements with retailers to promote RAAC and Gift Cards: Costco, Walgreens

Designed and sold new sponsorship opportunities for local hotels amounting to $500K in

sponsorship revenue and $75K in incremental commissions from hotel room reservations

Negotiated and launched an online affiliate program generating $10M in incremental ticket sales

Directed an employee benefit and membership rewards program with corporate partners

Supervised 1 direct report and the 19 group sales and marketing teams from each theme park

Expedia, Inc & Hotels.com Apr 2001 – Apr 2006

New York, NY

Leading global online travel company with 6,600 employees, and $2.2B in annual revenue.

Senior Market Manager

New York, NY, 2004 – 2006

Directed all aspects of the largest hotel revenue generating market, New York City: $100M, 60%

of total Northeast revenue, and 10% of entire hotel revenue for Expedia.com and Hotels.com

Developed and launched strategic plans, promotions and merchandising strategies

Negotiated annual contracts for room inventory and wholesale net rates

Designed bi-annual promotions for New York City hotels and secured exclusive rates

Collaborated with merchandising teams in Europe and Asia Pacific to promote New York City

hotels and vacation packages internationally

Supervised 1 Market Manager and 3 Market Coordinators

Market Manager

Ft. Lauderdale, FL, 2002 – 2004

Signed and managed over 400 hotel accounts in south Florida

Created strategic plans to grow hotel room revenue by $35M from contracted accounts

Conducted market research to design custom pricing and marketing strategies for each property

Trained new market managers and coordinated the opening of Expedia’s first satellite office

Market Manager

Las Vegas, NV, 2001 - 2002

Expanded the Florida hotel market by actively promoting online travel technology

Contracted and developed customized online promotion strategies for hotels and hotel groups

Analyzed market trends and seasonality to design pricing and sales strategies to generate

business in low demand periods for various cities

EDUCATION

Saint Mary’s College 1999

Moraga, California

Bachelor of Arts in Communication

RELATED EXPERIENCE

Computer Skills

Mac and PC Proficient

Advanced skills in Microsoft Office: Powerpoint, Excel, Word, Outlook

Experienced in Salesforce.com, ACT Sales Database, Vista and Ticketmaster ticketing systems

Professional Development

Integrity Sales Certification

HORN Sales Training Certification

Basic Spanish Training

“Train the Trainer” Certification

Awards: Expedia, Inc.

Most Improved Revenue in a Mature Market: New York City, 2005

Most Competitive Rates: Miami Florida, 2003

Suppliers Relations Award: East Coast of Florida, 2002

Professional Business Membership

Manhattan Chamber of Commerce, IAAPA, NTA, ABA,TIA

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