Sales Manager

Marcia S. Shields

**** ******* ***** . ******, ** 75243 . Mobile 214-***-****

**********@*******.***

High energy, creative thinker with successful sales and marketing experience, most

recently in the field of healthcare. Proven leadership skills with ability to make sound

decisions, develop collaborative relationships and manage multiple projects

simultaneously. Excellent verbal and written communication skills.

EXPERIENCE

MedeAnalytics Sept. 2006 -- present Dallas, TX

Director, Marketing Communications www.medeanalytics.com

MedeAnalytics is a private, $65M provider of clinical, operational and financial

performance analytics to healthcare providers and payers. The company is

headquartered in Emeryville, California. I am based in the Dallas office.

Provide strategic and tactical direction to marketing communications team, reporting to

SVP Marketing. Support both payer and provider sales teams for brand awareness and

lead generation, working closely with both product marketing teams.

Drove complete brand identity change in 2009 from MedeFinance to MedeAnalytics that

included name change, messaging, Website overhaul, all collateral and internal and

external communications. Manage staff of four: Website developer, graphic designer,

copywriter and events manager. Responsible for planning, budgeting and managing all

tradeshows (14 in 2008) and client events. Responsible for creating, managing and

executing multi-channel campaigns. Responsible for media buying, advertising, sales

collateral and industry association relationships. Write all press releases, pitch by-line

articles, case studies and feature stories to industry media and secure speaking

engagements. Manage outside vendors including public relations firm, printers and

tradeshow vendors. Created the MedeKids www.medekids.com program which supplies

art kits and teddy bears to over 1,000 children in client hospitals. Company has

experienced 33% revenue growth year over year.

Wilson Associates Nov. 2001 – Aug. 2006 Dallas, TX

Agency Vice President

Responsible for business development, client relationships, creative direction, project

management, client media plans, writing and editing for branding, advertising and

communications collateral. Responsible for creating and driving rebranding initiatives in

five major law firms. Two firms won national branding awards as a result of the work.

Other clients included publicly traded technology companies, healthcare organizations,

commercial real estate companies and Boston College, among others. Left the agency

to work for client, MedeFinance.

1

Bowne & Co. Feb. 1995 – Nov. 2001 Dallas & Chicago

Vice President Business Development, Southern Region, Bowne Business Solutions

(NY based)

Dallas, TX Sept. 1998 – Nov. 2001

Bowne & Co, a $1B public, NY based financial printing company, acquired Donnelley

Business Solutions in 1998 which made Bowne Business Services, just three years old,

a $100M business unit. The name was changed to Bowne Business Solutions, and I

was transferred to Dallas to open a new region.

Opened southern region; led sales and project teams to secure long-term

contracts from professional services organizations for document management

services including word processing, desk-top publishing, reprographics, mail

rooms and litigation support services. Managed seven direct reports.

Team delivered five new multi-million dollar contracts, two with national services.

On budget each year.

Worked in collaboration with parent company financial printing sales team on

executive level client presentations.

Vice President & General Manager, Central Region, Bowne Business Services (NY

based) Feb. 1995 – Sept. 1998

Opened Chicago, Cleveland and Detroit offices for new Bowne business unit, a

start up. Hired sales and operations, managed build-out of offices and

production facility. Managed 36 direct and indirect employees.

Developed cross-selling compensation plan for other business units.

Developed sales training for all regions.

Participated on corporate acquisition team.

Sold largest national contract ($7M /3 years) during initial two years to a law firm

with eight locations.

Collaborated with London joint venture partner on large banking contract.

Exceeded budget, was $11M in revenue in third full year.

Merrill Corporation March 1992 – Feb. 1995 Chicago, IL

General Manager, Document Management Services for Chicago market.

Merrill Corporation is a Minnesota-based financial printing company.

Hired to develop market and turn-around unprofitable business unit in Chicago

Replaced and restructured sales staff.

Built relationships with financial printing sales team for cross selling.

Developed and conducted sales training for all regions in DMS business unit

Worked with home office marketing department to build brand – tradeshows,

advertising, materials, sponsorships, sales presentations and proposals

Increased sales 65% first year, 120% in third year.

2

Pitney Bowes Management Services Aug. 1983 – Feb. 1992 Chicago & Dallas

Vice President & General Manager, Central Region

Chicago, IL Dec. 1988 – Feb. 1992

Promoted and transferred to Chicago in 1988 to improve four-state region sales

and profits.

Managed 230 employees (direct and indirect) in sales and operations, and $17M

in revenue.

Rebuilt sales, restructured operations, moved and consolidated offices.

Increased revenues by 35%, profits by over 300%.

Renewed five vulnerable accounts, representing $10.5M over three years.

Achieved 100% customer retention following Pitney Bowes Acquisition of

Pandick Technologies (where I was employed during time of acquisition).

EDUCATION

B.S. Journalism & Mass Communications, Iowa State University

High School Teaching Certificate, Iowa State University

Certified by Miller Heiman as Strategic Sales trainer

PERSONAL INTERESTS

Tennis, writing, reading, spectator sports, traveling with my husband.

3

Contact this candidate