Rodolfo Hernandez
Delray Beach, fl 33484
Home 561-***-****
*********@*******.***
OBJECTIVE:
Seeking a position in a dynamic business environment where I can apply my skills and
achieve growth and advancement
SUMMARY OF QUALIFICATIONS:
Over 5 years of working experience on video, television production, marketing and
•
management.
Understand and appreciate diverse cultures due to my multicultural background and
•
bilingual ability.
Can build relationship with people of all levels of the organization, address confidently
•
before business and academic groups, and train and supervise employees.
Can take ideas from concept to reality
•
Profound knowledge of media production, communication, and dissemination
•
techniques and methods.
Excellent results in improving overall Performance, creating growth, and driving
•
revenue.
WORK EXPERIENCE AND SKILLS IN THE FOLLOWING AREAS:
Advertising TV & video Production
• •
Sales Education
• •
Marketing Management
• •
WORK EXPERIENCE:
RJ Reynolds Tobacco, 8/2008-4/2009
Territory Manager Miami, FL
• Maintain and support retail and wholesale business partners.
• Sell and execute national/local brand building marketing programs
• Actively promote the marketing mix through direct discussions with retailers using
analytical proficiency and influencing skills.
• Create and promote beneficial business plans for RJRT and retailers by reports and market
analysis.
• Implement strategic marketing plans within the framework of clients, overall marketing
objectives, which brings new business while broadening existing sales.
Inlet Grove High school 7/2007- 8/2008
TV Production Instructor Riviera Beach, FL
• Instruct and prepare Lecture and activities for the students.
• Facilitate students’ learning and conduct research in the area of Television production.
• Assist in the coordination and implementation of community service and student affairs
activities.
• Prepare and produce Marketing strategies for the school.
• Develop and implement programs to encourage student participation.
SONY Pictures and Television International 2/2007- 5/2007
Internship, Miami, FL
• Review and analyze scripts for new developing shows.
• Assist to structure budgets for new shows in the Latin American region.
• Scan and Report changes in the Latin American Region.
• Duplicate and Distribute developing Shows.
• Collaborate and assist the sales in the Latin American Region.
Soba Lounge 11/2005-4/2007
Bar Manager Boca Raton, FL
• Maintain profitability and setting sales targets.
• Recruit and train staff.
• Place orders with suppliers and distributors.
• Build and maintain relationships with suppliers and customers.
Beanovision Productions 1/2005- 10/2006
Video Editor & Assistant Producer Miami, FL
• Edit raw footage of “Symbol of success”.
• Organize and prepare the show for Internet and TV distribution.
• Schedule production multiple segments of “Symbols of Success”.
• Create and analyze sales strategies.
King Me Productions 01/2004- 02/2005
Video Editor & Cinematographer Boca Raton, FL
• Edit and capture video footage.
• Present and sale company products to clients.
• Cinematographer for weddings and events.
COMPUTER SKILLS:
Microsoft Word, Excel, power point & Outlook, Photoshop Studio, Avid Express Editor, Final
Cut HD & Adobe Audio.
EDUCATION
Lynn University Boca Raton, Fl
Master in Business Administrations-Present
• Specialization In Marketing • Graduation September 2010
Bachelors Of Arts in Journalism and Mass Media-5/2007
• Current GPA 3.7 • Member of the National
• Member of the Dean List and The Broadcasting Society
Honor Society
LANGUAGES: Fluent Spanish and English
ACCREDITATIONS:
Microsoft Office specialist, Bachelors of Arts, Academic Honors, National scholars Honors Society