SIMON W. CORDRAY
Orlando, FL 32806
Phone: 407-***-**** Mobile: 407-***-**** Email: ********@***.**.***
http://www.linkedin.com/pub/simon-cordray/7/201/48
SUMMARY
An Operations and Business Development Leader who has an excellent record of growing profitability by
developing and implementing strategic marketing and sales strategies, reducing costs and increasing
efficiency. Skilled at managing staff, budgets and technology. Strong ability to simplify and solve complex
problems in high-pressure situations and under tight time constraints. A history of rapid promotions
leading to full responsibility for the development, implementation and operation of mission-critical
systems. Knowledgeable of Human Resources practices and their implications in business environments.
PROFESSIONAL EXPERIENCE
Business Perfection, Orlando, FL Jan 2009 - Present
A management consulting company the specializes in business process improvement
Senior Consultant
Responsible for seeking out and securing all business opportunities as well as providing business
improvement solutions for small to medium sized companies.
Designed a sales training program that improved sales team effectiveness by 40%.
Developed marketing communications plan and materials including writing, and layout.
Spherion, Orlando, FL Aug 2004-Jan 2009
A Fortune 1000 company that provides staffing, recruiting and workforce solutions around the world.
Partnership Director
Responsible for the stabilization and growth of $35M of national/international business. Full P&L
responsibility for national contract with multiple locations. Built relationships with new and existing
locations. Developed and implemented innovative practices and procedures across nation-wide
locations in call center, retail, and light industrial environments. Created and executed strategic sales
& marketing plan. Negotiated contracts in excess of $15 Million.
Developed and executed strategic marketing and sales approach to a completely new line of
business resulting in over $6 Million to the bottom line over the next two years.
Created crisis recovery plans, assembled teams and personally orchestrated operations solutions to
save over $7 Million of threatened business.
Multi Unit Director
Direct the operations of two on-location call center operations accounting for more than $20 Million in
annual revenue with full P&L responsibility. Developed and orchestrated the strategic plan for both
sites. Managed the complete range of HR responsibilities including recruiting, training, retention,
compliance, and benefits for over 600 employees.
Orchestrated strategic Human Resources plan to reduce attrition resulting in 24% improvement
Developed additional lines of business resulting in 41% increase in revenue
On Premise Manager
Directed the operations of an on-location staffing service at a nationally recognized call center
including HR, work force management, and business development, with full P&L responsibility.
Responsible for over 300 employees working across 3 shifts.
Reduced advertising costs 65% by conducting a thorough marketing analysis and implementing cost
saving strategies
Increased employee retention 25% by implementing innovative job satisfaction programs.
Simon Cordray Page 2
Assignable Life Assets, Winter Park, FL 2001-2004
The oldest and largest licensed Viatical and Life Settlement Insurance broker that assists individuals and
companies in liquidating life insurance policies.
Vice President, May 2002 - May 2004
Directed the operations of the company including sales, marketing, information technology,
production and human resources. Supervised a staff of approximately 30 employees and a budget in
excess of $2 million dollars with full P&L responsibility. Additionally managed the strategic
development and organizational structure.
Reduced annual costs $100,000 by eliminating unnecessary positions and reorganizing production
processes.
Introduced paperless transactions that reduced overall operating costs by 20% and dramatically
increased transaction speed, giving the company a competitive advantage.
Kept the President apprised of the company’s business status by preparing weekly and monthly
summaries of marketing results, sales volume, production time and forecasting.
Marketing Director, February 2002 - May 2002
Directed the Marking and Sales departments, which included responsibility for meeting sales quotas
and the creation and implementation of a marketing communications plan.
Conceived and wrote all sales literature, fliers, brochures, direct mail, advertising and Website copy.
Directed the design, production and implementation of all materials.
Created and implemented a new line of services that increased revenue by $50,000 in the first year.
Client Service Director, December 2001- February 2002
Directed the sales department, which included developing and implementing sales goals, recruiting,
training and managing the sales staff and creating employee incentive programs. Additionally
redesigned the sales process, policies/procedures and developed focus strategies.
Transitioned the sales team to new customer relationship management software and standardized
the sales process which increased the efficiency of the sales team and improved productivity by
approximately 30%.
Designed and implemented a sales training program that reduced training time and doubled sales
productivity in the first year.
OTHER EXPERIENCE
Project manager and Document controller with commercial printing company. Held various positions
while attending university in Canada: Marketing Research Coordinator, Assistant Manager for Subway
Sandwiches Inc. in Winnipeg and a bartender for Boston’s Lounge in Winnipeg and at Level Five in
Vancouver.
EDUCATION/TRAINING
University of British Columbia, Vancouver, Canada
MBA, University of Phoenix, Orlando, FL - Nov, 2010
Ken Blanchard: Situational Leadership, Gung Ho,
Dimensions in Leadership, Whale Done
Franklin/Covey: 7 Habits Workshop
FL Department of Financial Services Licensed Life, Health, & Annuity Agent