Sales Manager

KRYSTAL BRIDGERS

*** ******** ******, *.*. Washington, D.C. 20011

240-***-**** *******@***.***

SALES REPRESENTATIVE

Sales and marketing professional with extensive experience and a proven ability to coordinate all aspects

of sales/marketing campaigns. Researches target audience and prepares and implements campaign

strategies. Orchestrates integrated delivery, liaising with all stakeholders to facilitate coordinated release of

components, including supporting collateral and web elements. Cultivates strategic alliances and forges

and maintains strong customer relationships. Areas of expertise:

Sales and Marketing / Customer Relationship Management / Consulting / Recruiting

Ad Creation / Web Direction/ Event Coordination / Strategy Development

Market Research / Customer & Client Education / Account Management / Presentations /

Consumer Trend Analysis / Communications / Brand Integrity and Management

PROFESSIONAL EXPERIENCE

CARSON COMMUNICATIONS, Fayetteville, NC 2007-2009

Independent radio station featuring music, news and special events programming.

Sales Manager: Led sales, recruiting, training and coaching sales representatives. Coordinated sales team

activities with clients and other department leaders, interacting with key personnel in Programming,

Promotions and Production. Anticipated market changes and created sales strategies to maximize growth.

Liaised with community clients and prospects, managing key accounts.

Key Accomplishments:

•Managed all political buys during campaign season, responding swiftly to changing market demands.

•Created win-win situations for new and former clients, reviving former clients into new again.

•Leveraged past experience to improve sales and marketing strategies while mentoring staff.

PAT GARRETT CREATIVE / SPOT FACTORY, Annapolis, MD / Jacksonville, FL 2005-2007

Independent voice production and broadcast commercial company.

Marketing Manager: Developed voice image campaigns and worked closely with radio station clients to

match services to client needs. Managed voice image talent projects for radio stations. Conducted

research, working with agencies to promote talent. Creative consultant and copy writer for spotfactory.com

website. Managed contracts, authoring and proofreading agreements, and coordinated marketing

initiatives.

KRYSTAL BRIDGERS Page 2 *******@***.***

Key Accomplishments:

•Idea creation for company logo design and visual ideas for website, www.spotfactory.com.

•Building a story image for a company to win clients and convey ideas graphically in image, sound and

editorial.

•Recommending key personnel based on experience for effective sound image and delivery of talent.

CLEAR CHANNEL COMMUNICATIONS, Rockville, MD 1997-2005

World’s largest broadcast company with radio and television outlets as well as billboard advertising service

offerings.

Senior Account Manager: Developed new business, conducting research and developing targeted sales

strategies. Generated income via non-traditional radio venues, including events, concerts and special on-

air segments. Worked directly with clients and prospects, recommending advertising approaches and

positively positioning company products and services distributed via 8 top-rated radio stations. Managed

client volume orders. Oversaw client site promotional events, coordinating efforts of all stakeholders.

Key Accomplishments:

•Planned and achieved within a single month to individually sell every level of special sponsorship

programming made available for the team to sell.

•Achieved and maintained top performer designation, focusing on key clients and

garnering numerous accolades, awards and recognition for exceptional quarterly performance.

CAREER NOTE: Relevant job history also includes 4 years as an Account Manager at WHUR-FM in

Washington, DC. And 4 years as a Buyer/Planner for full service ad agency. Details are available upon

request.

EDUCATION

Bachelor of Arts in Communications Management

Howard University, Washington, DC

PROFESSIONAL TRAINING

Center for Sales Strategy, Tampa Florida

Clear Channel Sales University, Rockville, Maryland

Contact this candidate