Sales Quality Control

M yrna Joyce López Méndez

Miraflores Condominium Apt. 144-C Carolina, P.R. 00984

Cell.: 787-***-**** E-mail: ***********@*****.***

Experienced Sales and Marketing Professional

Key Competencies

Highly professional, time management, positive attitude,

•

Customer Acquisition

dynamic and creative sales strategist, goal oriented 18 -

Referral/Repeat Business

20% yearly direct sales growth while providing sales

Generation

leadership in a highly competitive market. Assertive Prospecting

Consultative Sales: Key

Problem solver, strong ethics, excellent interpersonal,

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Accounts, Direct, Outside,

communication and customer service skills and relationship

B2B and Agencies

building. Listen attentively, persuasive management towards

Sales Reports & Planning

profitable negotiation and follow through diligently.

Exceptional Mentor and

Fully Bilingual (English, Spanish). Technically skilled

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Sales Team Coaching

-proficiency in Microsoft Word, Excel, PowerPoint (create high

Proficient Quality Control

impact presentations), Photoshop, Outlook, Vista and Internet.

E ducation

Associates, Sales and Marketing; Graduated Summa Cum Laude, 1992 – Instituto de Banca, Río Piedras.

o

Business Administration (48 credits); 3.0 GPA, 1982-1985 - University of Puerto Rico, Rio Piedras

o

Campus

Awards

SME del Oeste - Ejecutiva Distinguida 2008 – Sales and Advertisement Category

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• Up and Coming Young Executive Award -1996 – San Juan Star’s Sunday Special Edition

Upward Bound - Leadership and English Award

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Affiliations:

SME del Oeste, 2007 - 2009

Cámara de Comercio, 2007 - 2009

Work Experience

S ales and Marketing Director 2 006 to July, 2009 P ERIODICO LA ESTRELLA DE PR Hato

R ey

Periódico La Estrella de Puerto Rico is a leading regional newspaper distributed in the North and West area of the

Island with approximately 30 employees and annual revenues exceeding $3 million (USD).

Oversee all sales and business development functions, including new advertising products key accounts

management – agencies, B2B and direct sales; customer relationship, contract negotiations and business

development. Implement strategic and creative sales procedures towards achieving sales department’s assigned

quota. Supervision of client’s matters concerning production, editorial, accounting and traffic department’s

Myrna Joyce López

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procedures in order to assure optimum results and excellent quality control. Mentoring, coaching and training of

sales department staff for both San Juan and Mayagüez offices. Creating of high impact Power Point presentations,

attractive and profitable sales proposals, sales tools, pricing – offers, special projects, proof reading, client’s and

companies advertising campaigns, image marketing - event planning and candidate recruitment, among others.

Sales Accomplishments:

Instrumental in complete turnaround of under-performing sales team; set yearly forecast, sales budget and

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instituted individual team-member accountability resulting in over 35% revenue increase within a two year

period.

Met or exceeded quarterly quotas throughout tenure, averaging more than net $2.2 million in annual sales

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within Mayagüez and San Juan, earning recognition of performance.

Recognized for ability to quickly establish rapport with customers, up-sell products and build a loyal clientele.

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Developed sales plans and marketing procedures. Outcomes included faster service, improved efficiency and

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enhanced client satisfaction and loyalty.

A gency Account Manager 2 004 to 2006 C ASIANO COMMUNICATIONS S anturce

Casiano Communications is a well established advertising company with a diversity of successful products.

Established negotiation costs for agencies and their clients, deadline cycles, quality control and scheduled

performance goals in order to meet client’s budget and contract requirements. Implemented sales monitoring

system to measure sales effectiveness. Analyzed competitor products, customer needs and requirements. Improved

sales and profit through customer invoicing history. Attended events and planned trade shows to promote

products and services. Assertive prospecting, profitable negotiation and creative sales strategy implementation that

achieved consistently high client satisfaction ratings. Facilitated meetings at all levels and areas of management to

set strategic planning, goals and objectives.

Sales Accomplishments:

Established close client relationships, evaluated national and regional trends and product strategies,

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projects and new products planning.

Provided sales management direction, sales training and support. Increased yearly account sales forecast

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budget by 10-12%.

Proved the ability to multitask, handle deadlines pressure well, effective time management, resolve customer

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issues and excel within a demanding, high-volume and high paste setting.

Produce – Meat/Deli Coordinator 1 995 to 2003 P UEBLO SUPERMARKETS

C arolina

Pueblo Xtra International is an over 40 years founded subsidiary chain that operated 44 supermarkets within

the Island and the Virgin Islands. Owned by the Cisneros’s empire, Pueblo Supermarkets became the largest,

most profitable and fastest growing supermarket chain.

Researched seasonal fruit harvest, compared pricing and submitted for purchase approval of the department’s (2)

directors, performed purchases for produce, floral, meat & deli when requested. Editing, typing of letters and

memos, attended department calls and assisted nine (9) department’s staff members. Designed, updated and

distributed weekly price lists for the 44 stores, analyzed inventories and sales reports for recommendations,

performed and submitted department’s accounting duties (accounts payable, accounts receivable, invoicing,

payroll, among others). Communicated with store department’s supervisors (44) on a weekly basis to acknowledge

changes and impart instructions. Met and communicated with department directors and office staff members to

ensure a proper administrative execution.

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Accomplishments:

Met a quarterly sales goal while recording a 10% profit for perishable products.

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Organized system operations and developed effective marketing strategies towards meeting projections and

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trimester expectations.

Obtained Directors approval after presenting a lucrative income plan, which led to improving the inventory

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replenishing, department’s image and increasing its profits.

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