Sales Manager

CLAY TRAURNICHT

** ******** ****

Locust Valley, NY 11560

516-***-**** (home) * 843-***-**** (cell) * **.***********@*****.***

SUMMARY OF QUALIFACATIONS

Top-performing sales, marketing and business development executive with strong experience

initiating and developing profitable relationships for leading clients in advertising, broadcast and

internet industries. Broad background selling across multi-media, combined with management skills

to create and implement marketing programs, creative campaigns, hire, mentor and motivate

critical internal personnel and collaborate externally to gain support in meeting broad objectives.

Proven Performance with Premier Companies

Petry Television, Lowe Advertising, Guy Gannett Communications, Telemundo, Media

General, NBC, ABC, FOX and CBS Affiliates, Merrill Lynch

EXPERIENCE

Talking Law Television, Savannah, GA 2007-Current

Vice President/Director New Business & Market Development

Sales & Marketing

Prospect, identify, negotiate and close exclusive multi-platform partnerships and

advertising packages for clients.

Achieved 500% annual revenue growth for market program expansion and program

sales.

Expanded markets from 1 to 6 south- east concentrated DMA’s and averaged 22%

annual price increases over 2 years.

Formulated strategy and introduced innovative formats and multi-platform packaging

opportunities to drive growth.

Directly responsible for over 90% of company revenue.

Management

Designed and executed strategy to successfully position the company, attract new

customers and form strategic alliances.

Created inventory management and proposal generation systems.

Introduced cross-promotional TV content and digital on-line execution partnerships to

expand inventory assets and support new products.

Developed presentation and sales materials.

Created and managed departmental budgets.

The Low Country CW Network, Charleston, SC 2006-2007

General Sales Manager

Sales and Marketing

Instrumental in creating WCBD-TV’s start –up digital CW Network Affiliation.

Initiated sales and marketing plans including cross-platform media television and on-line

strategies for local, regional and national revenue goals.

Clay Trauernicht Resume

Developed product integration revenue drivers through collaboration with program

producers and advertisers, including top clients in the automotive, consumer electronics,

financial, movie and package goods categories.

Created groundbreaking campaigns for national clients Bank of America, Verizon and

Aruba Tourism that fundamentally changed approach in evaluating and executing cross-

platform opportunities.

Management

Developed systems for implementing, tracking and analyzing project and sales

effectiveness in conjunction with Media General legacy systems.

Energized sales team by fostering high degree of collaboration and through effective

management of key relationships.

Developed collateral materials and streamlined presentation generation through

standardization and training initiatives.

Manage the activity and performance of the team; 8 local sales executives, Regional

Sales and National Sales liasons, traffic and commercial production department personnel.

Telemundo Television, Washington DC 2003-2006

General Sales Manager

Sales & Marketing

Responsible for all revenue, traffic operations and commercial production for #1 affiliate

in the mid-atlantic region.

From $2mm to $6mm in three years, a market share increase from 22% to 46%.

Recognized as Top GSM for 2 years; awarded General Manager responsibilities for

several of company’s other market affiliates on interim assignments based on leadership

and performance.

Management

Thorough command of pricing and rate analysis, inventory management and strategic

planning.

Plan and direct all aspects of stations sales and marketing policies, objectives and

customer-driven initiatives.

Strategic involvement in overall branding of station, programming and community affairs.

Creative use of events, projects and programs to leverage assets to build new and non-

traditional revenue streams and client partnerships.

Experienced in budgeting, forecasting, goal-setting and key financial matrix and P&L

responsibilities.

Merrill Lynch Investments, Denver, CO 1999-2003

Registered Financial Advisor

Private client net worth management to individual and public sector investors. Series 7, 63 and 65

compliant, unrivaled business development acumen, which afforded reaching decision makers on

main street and in corporate boardroom settings. Presidents Club in 2001.

KTVD-TV, UPN Affiliate, Denver, CO 1997 – 1999

Local Sales Manager

Clay Trauernicht Resume

Lead local and regional sales teams in meeting and exceeding revenue goals, new client initiatives

and increased market share. Improved departmental dynamics and moral through empowered

team building, enhanced mentoring, training and defined goal setting and agreed upon

expectations. Market share increases of 100% and revenue gains of 100%.

WGGB-TV, ABC Affiliate, Springfield, MA 1992 – 1997

Director of Sales, General Sales Manager, National Sales Manager

Track record of increasingly responsible sales leadership roles based on sales performance and

marketing leverage. Leading a team of 30 national sales executives to achieving over 50% of

market share (from less than a 30% share), to being accountable for entire station revenue goals

and executing a sales plan that made our station number 1 in the market and #1 in company’s

station group in revenue, new business and cash-flow.

Petry Television, New York, NY 1986 – 1992

Broadcast Sales Executive

National sales & marketing representation of network affiliate and independent stations across

the country to leading NYC Ad Agency relationships and targeted direct fortune 500 companies.

Critical local media market research and grasp of competitive dynamics and keen relationship

building skill sets earned top share of business and leadership in sale of sports and specials

including Olympics Sale Contest winner.

Lowe Advertising (Formerly SSC&B-Lintas), New York, NY 1980-1986

Account Supervisor, Account Executive

Lead strategic direction and account advertising planning, research and creative for key Agency

clients and lead facilitator for research and pitching new business accounts.

EDUCATION

University of Denver, Denver, Colorado 1978

BSBA, Marketing & Finance, Cum Laude

LEADERSHIP

SSC&B-Lintas – Account Management Training Program Graduate

Petry Television – National Media Account Sales Training Program Graduate

Securities and Exchange Commission – Series 7, 63 and 65 License

Dale Carnegie – Effective Public Speaking

Technology – Microsoft Office Suite, 8-Hour Class: Word, PowerPoint, and Excel Worksheet

ACTIVITIES & INTERESTS

Volunteer: Chamber of Commerce, United Way and Boys & Girls Clubs

Interests: Sailing, snowboarding, surfing, travel, golf, reading

REFERENCES FURNISHED UPON REQUEST

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