Sales Marketing

Michael J. Kozub

* ******** ** *********, ** ****8 (m) 508-***-**** *******@*****.***

Senior Marketing for High Growth B2B & B2C Internet Startups

Corporate Strategy & Planning • Go-to-Market Planning & Execution • Marketing, Sales & Bus Dev Team-building

Accomplished senior executive with extensive company-building experience in Marketing (product & brand, traffic/lead-gen), Product Management,

Sales Management / Sales Ops, and Corporate/ Business Development. Adept at building and motivating teams, yet also a tireless hands-on

contributor. Executed 6 successful ventures in both B2B and B2C sectors with heavy emphasis on revenue and profit growth.

Core Competencies Industry Experience

• Marketing Communication, all • Viral e-marketing, mobile-mktg • •

CPG Social Media

• Social media & e-marketing • •

channels Retail e-Commerce

• Company/Brand Evangelism • •

technology Consumer Web Financial Services

• Corporate Partnerships: ID, • Traditional & Social Media PR • •

Enterprise Software Business Services

• SEO, SEM, Display Advertising

Close, Manage • •

SaaS Manufacturing

PROFESSIONAL EXPERIENCE

12/07 -- Co-Founder, KeepItFun, Inc. Hopkinton, MA

Present t Conceived and currently executing the launch of a web-based youth sports portal with advert & ecomm revenue

model.

1/06 -- 9/07 President, Agora Marketing Technologies London, UK

Repositioned European technology-aided direct marketing services concern into a US-based software-as-a-

t

service play preparing for series A funding.

9/00 - 7/05 EVP, Sales, Mktg & Bus Dev, MarketSoft Corp. Lexington, MA

Successfully drove go-to-market strategies/plans, sales evangelization, business development partnerships, M&A

as well as all traditional sales and marketing functions that helped this independent, venture-backed concern

grow during a period of unprecedented high-tech economic turbulence.

9/98 –9/00 EVP, Sales, Mktg & Bus Dev, RealAge.com San Diego, CA

Senior officer involved in all aspects of growth from 5 to 120 employees. Helped to establish and build member

value proposition and company revenue model in pharmaceutical sector, positioning company for breakeven.

6/96 - 9/98 President & CEO, Janlynn Corporation Springfield, MA

Diversified the family consumer product business on interim basis when my father was diagnosed with terminal

cancer. Sales approximately $10 million; oversaw 120+ employees. Lead successful change-in-control LBO.

4/92 - 4/96 VP/GM, Reebok International Stoughton, MA

Appointed to start up new business unit in the highly visible team sports market segment. Grew from $15MM yr 1

to $75MM yr 3.

9/89- 3/92 Principal, Morningside Group Newton, MA

Managed the direct investment process (industry roll-ups) for one of the world’s wealthiest families. US office

controlled eight companies representing $200MM in total transaction value.

7/85 - 5/87 Financial Management Training Program, GE Wilmington, MA

General Electric’s version of a CPA.

Education MBA, Harvard University Boston, MA

BS, Engineering/Economics, Union College Schenectady, NY

Phillips Exeter Academy Exeter, NH

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