Sales Marketing
Resume:
Mary Pat Gillen, MBA
Denville, NJ 07834
********@***.***
MARKETING MANAGER
Marketing Manager with award winning results developing and implementing marketing programs that
increased sales. Verifiable expertise in lead generation and customer relationship marketing. Proven
results utilizing project management skills and marketing communications to educate internal and external
audiences. Excellent organizational skills with exceptional attention to detail. Strong team player as well
as individual contributor. Recognized problem solver who delivers new sales approaches with positive
bottom line impact.
PROFESSIONAL EXPERIENCE
Volunteer Instructor, Professional Services Group, NJ Department of Labor 2009 to Present
Marketing Manager, Direct Marketing, Equity One, Inc. 2004 - 2008
Division of $47 billion Popular Financial Holdings which provided lending solutions to meet needs of consumers
• Generated $81 million in loans in Customer Relationship program. Utilized extensive database and offer
segmentation to increase loan production. Consistently maintained cost effectiveness of program.
• Originated over $152 million in loans in Lead Generation program. Executed strategic development,
program enhancements, creative execution, list selection and results analysis. Exceeded dollar plan
by 45%.
• Developed profitable new business strategy which increased loan volume by 63%.
• Improved productivity by eliminating manual labor of in-branch solicitation program. Implemented
automated on-line solicitation program using web-based platform in record 45 days. Generated
professional solicitations at same or reduced cost.
• Increased response from contacted customers by 22% through development of outbound and
inbound telemarketing programs. Created scripts and lists to cross-sell customer base.
• Raised branch participation in marketing programs by 27% with centralized streamlined volume of
marketing communications. Developed quarterly sales calendar and collateral material to educate
staff and improve program awareness.
Marketing Director, LaneLabs USA, Inc. 1999 - 2004
$50 million manufacturer and marketer of proprietary, research-based nutritional supplements in
healthcare industry
• Increased contribution of direct response marketing programs from 15% to 40% of consumer division
sales while reducing direct mail acquisition costs by 7%.
• Introduced catalog marketing which surpassed single product direct marketing as lead generation
tool. Catalog prototype is still in use today.
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Mary Pat Gillen, MBA
• Created low cost channel of new business by establishing company’s first reactivation program for
lapsed customer segment.
• Directed development of web-based revenue stream and translation of direct marketing programs
during creation of division website.
• Generated reliable revenue stream in response to declining customer base. Established company’s
first consumer automatic shipment program which resulted in customer participation rate of over 20%.
Program still utilized today.
• Supervised creation of company’s first centralized retail database which simplified data retrieval and
reduced program delivery time by four days.
• Improved productivity of sales division and customer service level of telemarketing call center by
creating customer care unit.
• Developed new product launch procedures which reduced oversights, improved timeliness, and
streamlined the launch process.
• Effectively managed consumer division that comprised 40% of company sales. Supervised staff of
ten.
Beneficial Corporation 1992 - 1998
Assistant Vice President, Direct Response Marketing
Director, Direct Response Marketing
• Generated over $512 million in loans in Customer Relationship Program in United Sates and Canada.
• Originated over $154 million in loans annually in Lead Generation Program. Managed program
budget of $10 million.
• Chaired interdepartmental Hispanic Program Task Force which developed multi-media bilingual
marketing campaign. Pilot Hispanic Marketing Program began with two loan offices and expanded to
120 offices.
EDUCATION & AWARDS
MBA, Marketing, Fairleigh Dickinson University
BA, Communications and English, Rutgers University
Leadership Development Program, Center for Creative Leadership
Developing Managerial Excellence, Graduate School of Business Administration, University
of Virginia
Earned 2007 Flagship Award from Popular Financial Holdings
Earned two Beneficial President’s Distinguished Achievement Awards
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