Project Manager Marketing

**** *********** ***, ** ***. ***, Washington, D.C. 20008

Walter A. Haenn, IV

202-***-**** *********@*****.***

Professional Experience

The Corporate Executive Board 6/04 to Present

My time at the Corporate Executive Board (“CEB”) has been one of high growth and expansion of

responsibilities. I am self-directed, highly motivated, and results orientated. Throughout my time at CEB, I have

consulted with senior levels of the company, advised technology strategy, and delivered solutions to meet

shifting business needs.

Associate Director, Community Products Team 1/08 to Present

• Lead implementation of Q&A community platform for executives from design through launch and promotion.

Current Net Promoter Score is 44% (https://discussions.executiveboard.com)

• Nine months post-launch: community size is up 35% (95,000 senior executives) and total monthly message

volume is over 1,000,000 messages

• Launch a team of seven in India that manages communities and writes research briefs based on community

discussions

• Determine long-term product strategy in response to changes in competitor offerings

• W rite marketing materials (e.g., merchandisers, website collateral, email campaigns, phone scripts) to bring

community products to market and support revenue activities

• Lead training for revenue staff on community product set and commercial benefits

• Partner with research teams to create marketable product out of community conversations

• Lead user interviews and conduct functional testing to inform product feature set and design

Manager, Web Product Team 11/06 to 12/07

• Led design of a new social networking product for business executives. Core activities included: product

design, writing marketing material, product promotion, and establishing new processes

• Coordinated company-wide (50+ websites) marketing campaign for social networking product; boosted

community size by 69% and community participation by 62%

• Lead project manager on monthly website build: maintained backlog, prioritized build composition, coordinated

with development team, and managed stakeholder communications

• Analyzed user behavior using web metrics (Web Side Story and Google Analytics)

• Performed competitive analysis and market evaluation to inform product decisions

• Taught myself SQL and built out a comprehensive reporting solution on MS SQL Reporting Services

• Advocated feature value to stakeholders in formal presentations and informal conversations

• Crafted marketing materials to bring new products to market and educate to internal community

Associate IT Product Manager: ERP Systems, IT Group 2/05 to 11/06

• Led a project team of five focused on short-cycle enhancement projects for ERP systems

• Managed internal client relationships with CFO and CHRO. Developed and maintained five-year product

roadmaps for ERP systems with input from CFO and CHRO

• Managed the yearly $100,000 ERP project budget which included the establishment of yearly project portfolios

and ensuring cost containment

• Participated in launching team focused on relationship management and IT Product Management

• Developed and implemented methodology to measure value of IT project requests

• Led training classes on Enterprise Systems (Siebel, Business Objects, SharePoint) for end users as well as

trained teammates on project financial analysis techniques

Desktop Support Analyst, IT Group 6/04 to 2/05

• Analyzed client computing issues and provided appropriate solutions

• Improved team efficiency through process improvement and technical innovation

Education

University of Maryland, Robert H. Smith School of Business, College Park, M.D.

Masters of Business Administration, Anticipated 2012 (part-time program)

Wake Forest University, Calloway School of Business, Winston-Salem N.C.

Bachelor of Science in Business, May 2004

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