Sales Manager
Resume:
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Carly Ahern References
SALES AND MARKETING PROFESSIONAL
(Superior)
Bev Johnson
Boynton Beach, FL
United States
Executive Director
***********@*****.*** YMCA of South Palm Beach County
Contact Info Available Upon
Request
Summary
Melissa Messana (Superior)
Highly enthusiastic, self-motivated professional offering experience in sales, marketing, event planning
Director of Media Relations
and public relations. Extremely organized with a strong work ethic combined with an initiative to excel
Pepcom, Inc.
in all tasks undertaken.
Contact Info Available Upon
Request.
Work History
(Superior)
Brandon Berry
YMCA of South Palm Beach County General Manager
LiveNation
South Palm Beach County, FL, United States Jul 2008 - Nov 2009
Contact Info Available Upon
Director of Membership Development/Sales
Request
Utilized my passion for the organization to promote and sell YMCA memberships and
services to community businesses and people. (Professional)
Judy Brookins
Responsible for YMCA participation in community events and chamber of commerce
events for Boynton Beach, Delray Beach and Boca Raton as well as any other Health HR Manager
related event. Travelers
Represented the YMCA in a professional manner in the community.
Contact Info Available Upon
Directly responsible for managing Customer Service and ensuring that our members were Request.
treated respectfully and professionally.
Market Research: Distinguished our core demographic to help narrow in on our sales
goals.
Solely created the YMCA “Group Membership Program,” which is a Corporate Wellness
Program that I sold to local businesses in Palm Beach County.
Planned community events from A to Z, including Halloween at the Y, Healthy Kids Day,
Dinner with Santa, The Chamber Health Fair, and more.
Supervised a sales team responsible for meeting monthly budgeted membership numbers.
Trained and developed a Membership Sales Team by conducting Sales Trainings.
Consistently exceeded the membership budget with constant training/development of my
sales team.
Managed other Directors programs, so that they are consistently beating their budgets.
Responsible for Sales Audits, and developing Sales Reports to reflect monthly goals.
B2B Sales: Sold sponsorship opportunities to local businesses to support YMCA programs/
events
Conflict Resolution Management: Managed customer/membership complaints as well as
conflict resolution management.
Cold called to increase sales numbers.
Developed the 2009 Marketing Plan for the YMCA of South Palm Beach County.
Crafted press releases to ensure maximum publicity for YMCA events.
Fundraised $50,000/year for Annual Fundraising Campaign
Maintained my position as a member/Ambassador of the Boynton Beach Chamber of
Commerce and the Boca Raton Chamber of Commerce to further promote YMCA
membership/programs.
Pepcom, Inc.
Delray Beach, FL, United States Jul 2007 - Jul 2008
Media Relations Manager
(Pepcom is a company that plans Technology Trade Shows during major trade shows- i.e.- the Consumer Electronic
Show,
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I was directly responsible for inviting and soliciting ‘first class’ press to attend the trade show from
The New York Times to the The Wall Street Journal)
Managed day-to-day media relations
Wrote press releases and oversaw press related materials to insure a successful turnout at
our trade show events.
Prospected new business relationships through various resources including traveling on
press tours to meet with contacts regularly to enhance our business relationship.
Wrote and distributed press releases and press related materials to insure a successful
turnout at each event
Called, emailed and followed up with press contacts to establish relationships and ensure
attendance.
Market Research: Distinguished our core demographic to help reduce overhead marketing
costs.
Followed up and tracked press coverage of each event and distributed finalized press lists.
Orchestrated and directed staff to guarantee a synergistic flow of press at each event.
Exceeded every quota for each event last year by an average 25% participation then
previous year
Live Nation: Cruzan Amphitheatre
West Palm Beach, FL, United States Nov 2006 - Jul 2007
Operations & Sponsorship Sales Coordinator
Sold sponsorship opportunities with the goal of maximizing revenues and profits for the
Amphitheatre.
Maintained professional relationships with clients and oversaw sale contracts to ensure
deal points were followed through.
Sold event space to the local community.
Familiar with developing creative strategies to deliver sales.
Achieved superior persuasion skills and ability to understand customer needs.
Sold sponsorships that ranged in amounts of $1,000 to $20,000.
Successful sales track record and maintained customer loyalty.
Created a multi-faceted brand arsenal based on the core demographic of each event.
Oversaw and managed the operational budget for the amphitheatre and reallocated
existing
capital to areas that required improvements.
Established relationships within the local region for future partnerships and events.
ADDITIONAL EXPERIENCE
INTERNSHIP, PEOPLE Magazine Event Planner, Gainesville, FL (2005-2006)
INTERNSHIP, Simply Gorgeous Event Planners, Gainesville, FL (2004-2005)
ASSISTANT DIRECTOR OF MARKETING, Gator Growl of UF, Gainesville, FL (2004-2005)
Education
University of Florida
Gainesville, FL, United States Aug 2003 - May 2007
Bachelors, Business Administration/Marketing
Community Involvement
• Ambassador of the Boynton Beach Chamber of Commerce
• Co-Chair of the Young Professionals of the Boynton Beach Chamber of Commerce
• Co-Chair of the Business Professional Sales Leads Group of the Boynton Beach
Chamber of Commerce
• Executive Board Member of YVPP (Youth Violence Prevention Project)
• Group Exercise Instructor- Kickboxing
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Technical Skills
Skills (Expert)
3-4 Years Experience, (Currently in use)
Outlook, WindowsXP, MS Office, Powerpoint, Filemaker, Cision, TMSS, ADP Payroll, MemberST,
Adobe Acrobat
Interests
• Outdoor activities
• Beach/boating
• Working out
• Cooking & Baking
• Reading
• Planning
• Decorating my home
This next-generation resume was created using VisualCV
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