Anne L. Laffin
********@*****.***
Milford, CT 06460
OBJECTIVE To secure a position utilizing my communication and management experience;
particularly in Marketing, Advertising, or P ublic Relations
PROFESSIONAL Millward Brown - Fairfield, CT July 2004 – Present
EXPERIENCE Team Leader- responsible for overseeing and managing day to day activities of a team of five. Primary liaison
between Creative, Client Service, and Research Support Services. Tasks consist of:
coordinating the efforts of internal departments such as Creative, Client Services, Data Processing, and
Marketing Sciences with my team
chief creative liaison between Client Service and Research Support Services (ensuring new and fresh ideas are
circulated throughout deliverables and department, keeping an eye on current trends, finding new technologies
appropriate for presentation and training team where appropriate)
ensuring clients needs are being met through consistent, issue focused, qual ity deliverables
ensuring open communication, efficiency and effectiveness of team with internal clients
running weekly status meetings and career check ins
objective and goal creation for direct reports
all Senior Research Assistant tasks (July 2008 -Present)
Senior Research Assistant – autonomous project management of five accounts with tasks consisting of:
creating PowerPoint deliverables with an emphasis on quali ty, aesthetics, and originality
offering suggestions and guidance to team members with deliverable creation
monitoring deliverable schedules and communicating timing issues with team
working with Design Team to increase creative abilities of department
strong understanding of available software and ability to mentor junior staff
identifying more efficient and effective methods to improve deliverable production (May 2006 -June 2008)
Research Assistant - Responsibilities included further understanding and management of assigned accounts (with
limited senior support) with tasks consisting of:
creation of quality, aesthetically pleasing PowerPoint deliverables
utilizing and gaining confidence with available software
enhancing the aesthetics of deliverables by exploring fresh and innovative ideas (Jul. 2004-May 2006)
ICDL US – Southport, CT August 2003 – June 2004
Customer Service Manager - Responsibilities included managing all customer service related problems through email
and phone, enrolling new customers, updating databases, training customers on the Administrative system, alerting
technical support of malfunctions, assistance in creation of marketing kit including several writing pieces; testimonials,
feature stories, as well as the selection of kit itself, article formatting, article reprinting (August 2003 -June 2004)
RELATED Cultural Film Series, Publicity and Research Intern -Responsibilities included writing reviews on movies in
series for school paper, organizing technical aspects of weekly shows including guest speakers, research
EXPERIENCE
assignments on films, weekly meetings with Publicity Director to plan activities, and flyer distribution (Fall 2002)
HELP Philadelphia, Intern - Responsibilities included, writing press releases, feature stories, and news articles,
flyer and brochure creation, web design, and weekly meetings with Project and Volun teer Director (Fall 2002)
Baldwin/Alverio Media Marketing, Intern - Responsibilities included organizing initial media lists and contact s
for the project assigned to me, writing press releases and making follow up phone calls to media, contacting the
media for various events, research for press releases, tracking client coverage in news papers, press release
distribution, calculating PR Hits, attending meetings and client functions, creating media lists (Summer 2002)
Masters in Interactive Communication Bachelor of Arts, Communication, May 2003
Quinnipiac University English Minor Communication GPA: 3.3, GPA 3.25
EDUCATION
Fall ’07 - present Villanova University, Villanova, PA
ATHLETICS Member of NCAA Division I Villanova Swimming and Diving Team 1999-2001
Big East Participant 1999
SOFTWARE Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft FrontPage, Adobe
PROFICIENCY Photoshop, FinalCut Pro, and Dreamweaver and Internet (including Facebook, Flikr,Twitter,)