Sales Manager

DALANA CARITA NEAL

***** ******* ***** *** ***** 832-***-****

HOUSTON, TEXAS 77083 ********@***.***

PROFESSIONAL PROFILE

Highly accomplished business management and marketing professional offering an effective blend of business

acumen, marketing and sales management expertise. Proven success in developing and implementing strategic

marketing and business plans through creative design, defining new channels, and penetrating competitive markets.

Demonstrated assertive “outside the box” thinking and problem solving skills. Proficient interpersonal and

communication capabilities that quickly establish rapport and builds trust. Performed effective leadership and

strong negotiations facilitating consensus among multidisciplinary professionals. Poised and competent with

demonstrated ability to maintain effective control in high pressure environments. Excellent team building skills.

Business Development Marketing Communications Brand Marketing

Profit and Loss Management Team Development Project Management

Strategic Market Development Budget Planning Media Relations

Sales Management HR Management Business Development

PROFESSIONAL EXPERIENCE

THE HOME DEPOT, HOUSTON, TEXAS 2004 - Present

General Store Manager

Execute operational and merchandising strategies to increase business and process efficiencies positively impacting

sales and Profit and Loss.

Manage $28.2M retail business successfully exceeding sales plan at 105% and exceeding Store Controllable

Operational Profit at 110% - acknowledged as a Ring Program recipient as a result three consecutive times.

Effectively manage a team of 150 associates and a leadership team of 18 managers and supervisors through

coaching, training and performance management.

Identify key talent by conducting internal and external interviews and managing the hiring process.

Demonstrate and manage increased customer service levels in previously challenged environment with

customer satisfaction scores increasing from 8.4/10 to 9.15/10 on likelihood to recommend.

THE HOME DEPOT, HOUSTON, TEXAS 2002 - 2004

Operations and Project Manager -The Store Leadership Program

Trained and developed retail industry knowledge base and business acumen to ensure successful management o f a

Home Depot retail location.

Identified specialty and install sales opportunities, created a strategic plan, execute training and district wide

rollout decreasing sales errors by 49% while impacting sales by 15%.

Successfully developed training materials, tools and workshop creating efficiencies in the specialty sales

process by minimizing Associate errors and enhancing professionalism through the entire sales process.

Managed interviewing, hiring and training process at store level in the absence of the Human Resource

Manager identifying and equipping strong candidates for success at The Home Depot.

DYNEGY, INC., HOUSTON, TEXAS 2002

Programs Manager -The Dynegy Foundation, Inc.

Executed business development of the Dynegy Foundation, Inc. and established the Dare to Care Partnership

Program with non-for-profit organizations countrywide.

Created the partnership guidelines for the Dynegy Foundation and managed the selection process of Dare to

Care partners for e-commerce and special events impacting 10,000+ children during first quarter of operations.

Developed and implemented the strategic marketing plan for the Dare to Care educational product line

resulting in the design and launch of the Dare to Care website and promotional marketing materials.

Planned and facilitated special events for 5,000 individuals in conjunction with partner organizations generating

45% of product revenue.

DALANA CARITA NEAL

RÉSUMÉ PAGE TWO

2000 – 2002

DYNEGY MARKETING AND TRADE, HOUSTON, TEXAS

Loaned Executive, Greater Houston Partnership

Developed strategic marketing plan with customized target messages and mini -campaigns to under-represented

business sectors, which resulted in a 25% increase in new and renewed memberships totaling $300,000.

Promoted the Greater Houston Partnership to the Greater Houston business community through special events

planning and networking functions impacting 5,000+ business and political leaders.

Facilitated the transition of 50 new member organizations into the Partnership by identifying relevant business

and advisory council opportunities to enhance business development and exposure.

Associate – SE and Midwest Asset Management

Evaluated viability and sustainability of power assets, analyzed facility optionality, and collaborated with

engineering to ensure highly profitable, low-risk execution plant operations.

Initiated and developed business plans for two key assets in Dynegy Midwest Generation portfolio valuing in

excess of $40 million utilizing Viper Vegas (Monte Carlo simulator) to evaluate plant performances.

Conducted unit volatility correlation study on DMG portfolio to determine marginal effect of weather on the

de-rate factor of each facility.

Developed and implemented collaborative dispatch and transmission tools that contributed to 30% increased

efficiency in trading activities and strategic planning in the SE day-ahead markets.

Associate – Strategic Market Analysis and Trading Analytics

Published a study of the Top Ten Power Purchasers by NERC region outlining the dominant positions of

competitors facilitating strategic planning for future power deals.

Developed Market Research Tools Guide enhancing access to information for the trading, marketing and

origination teams by increasing knowledge and utilization of external and internal electronic resources by 35%.

Authored two articles, Hedging Risk through Weather Derivatives and Adequate Northeast Gas Supply,

featured in the Fall 2000 issue of Outlook (Dynegy customer publication).

Conducted market research and forecasted oil and gas rigs required for projected growth in the natural gas

market of 30 TCF by year 2020 identifying key components for the development of corporate natural gas

strategy.

DOW AGROSCIENCES (DIVISION OF DOW CORP.), SACRAMENTO, CALIFORNIA 1999

Marketing Manager

EDUCATION

UNIVERSITY OF ILLINOIS, URBANA-CHAMPAIGN, ILLINOIS

Master of Business Administration Degree – Marketing

PURDUE UNIVERSITY, WEST LAFAYETTE, INDIANA

Bachelor of Science Degree – Electrical Engineering

AWARDS AND AFFILIATIONS

– Three time Ring Program Award Recipient

THE HOME DEPOT

– CEO Roundtable participant

– CFO Roundtable participant

– DIVISIONAL PRESIDENT Roundtable participant

– Recipient

DYNEGY ENCORE AWARD

– Alief Branch Board of Directors

YMCA

– Young Leader

UNITED WAY

– University of Illinois Chapter Vice President

NATIONAL BLACK MBA ASSOCIATION

– National Parliamentarian, Regional Chair, Regional Vice -Chair

NATIONAL SOCIETY OF BLACK ENGINEERS

– Chapter Vice President, Chapter Sergeant at Arms

DELTA SIGMA THETA SORORITY, INC.

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