Project Manager Marketing

Nasheka Powell

Email: *******@*****.***

**** ********* ****** ** ****: 404-***-****

Atlanta, GA 30345

Health Communication/Marketing Specialist

Strategic Planner Content Manager Project Manager

PROFILE

Dynamic and multi-skilled project/task manager for a government agency. Strong managerial and

entrepreneurial skill set. Thrives in fast-paced environments. Demonstrated leadership and success in the

areas of: 1) strategic planning and implementation; 2) task and project management and prioritization;

and 3) health communication strategies. Strong interest in the fashion industry.

EDUCATION

Lamar University, Beaumont, TX Dec 2002

Bachelor of Business Administration, Marketing

PROFESSIONAL EXPERIENCE

Health Communication Specialist May 2007 - present

National Center for Health Marketing (NCHM), Office of the Director, U.S. Centers for Disease

Control and Prevention (CDC)

Work in the Office of the Director to assist with activities to support Federal public health marketing and

communication initiatives, specifically:

Provides management support to the executive team by organizing events and high-profile

meetings, tracking projects, assignments, and priorities;

Leads the project prioritization and implementation process for NCHM senior leadership

Manages and leads the meeting management component for all senior leadership and high-

profile meetings

Content manager for the SharePoint server in our office (only used for senior managers)

Implements, coordinates, and oversees a variety of complex management programs impacting

agency activities; develops and coordinates planning activities

Develop documents that support all aspects of the project, coordinate internal and external

communications; develops, coordinates, and manages stakeholders relationships with external

stakeholders

Interprets science-based content to translate for target audiences; test communication messages

with identified audiences; conduct audience research through focus groups to gain insight into

audience’s knowledge, attitude and beliefs; use information gained from focus groups and

audience research to modify messages as necessary

Coordinate and plan the development of public health communication and marketing materials,

including newsletters, blogs, fact sheets, brochures, and Web content for the CDC National

Center for Health Marketing (NCHM)

Review, edit and clear documents for internal and external audiences; ensure conformity to

agency’s policies and branding standards; interface with external media audiences; serve as the

media point of contact for NCHM; handle inquiries and adhere to agency’s guidelines for

communicating consistent external messages to media and public relation representatives

Freelance Marketing Specialist Sept 2006 – Dec 2008

MJMB & CO., Atlanta, GA

Develop marketing and communication strategies to increase awareness and build and strengthen

customer base, specifically:

Coordinate, plan and manage marketing activities, develop marketing strategy for the company;

write content tailored for audience base; utilize various communication channels to disseminate

information (i.e. print, Web, and electronic materials); edit print documents before distribution

Work with web developer to create website; develop graphic look and feel for website; assist with

logo creation and company’s branding identity; prepare written business documents and strategic

business statements (i.e. mission statements, vision statements, and business plans)

Identify opportunities for company to leverage resource with external partners; build customer

base

Mortgage Loan Processor – Company downsize Nov 2006 – Mar 2007

MORTGAGE FUNDS DIRECT, Atlanta, GA

Processed and managed mortgage loan packages through each phase of the origination process,

specifically:

Served as a liaison between the borrower, loan officer, realtor or builder; analyzed mortgage loan

submissions; verified closing costs to ensure compliance with state and federal lending laws

Maintained effective communication with internal and external clientele to develop stronger

business relationship and fortify brand image; assisted management in tracking departmental

strategies to achieve departmental goals and objectives

File Intake Specialist - Temporary Position Mar 2006 – Oct 2006

INDYMAC BANK (AppleOne Staffing Agency), Norcross, GA

Assembled mortgage loan packages for national mortgage wholesale lender to determine compliance

with state and federal lending laws, specifically:

Reviewed Federal and state lending regulations, policies, and procedures to determine

compliance

Calculated broker fees, loan origination fees, front- and back-end yield spread points and title

charges for accuracy; assembled packages according to underwriting guidelines; solved closing

costs issues with brokers

Document Control Technician - Temporary Position Oct 2005 – Mar 2006

IMMUCOR (Action Staffing Employment Agency), Norcross, GA

Maintained company’s library and databases for global manufacturing company to improve work

efficiency, specifically:

Assisted management in tracking departmental strategies to achieve departmental goals and

objectives; prepared monthly and quarterly reports for senior management

Improved document storage process by revamping the company’s filing procedures; developed

departmental Standard Operating Procedures to improve work efficiency

FASHION RETAIL EXPERIENCE

Sales Associate, Gap, Inc. Spring 1997- Fall 2001

Sales Associate, Express Christmas Season 2001

Volunteer, Atlanta International Fashion Week September 2009

Nasheka Powell 2

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