Manager Marketing
Resume:
STACY IANNARONE
*** ******** ******* *****., *****, IL 60532
**************@*****.***
Career Summary:
Approximately 13 years of publishing, traditional and online advertising experience, with a comprehensive
understanding of strategic planning, project management and creative/production processes. Ability to successfully
manage paid search, banner and social media programs, as well as the aptitude to interpret analytics. Excellent interpersonal
skills, effective leadership and negotiation capabilities, and works well with all levels within an organization.
EXPERIENCE:
Martin Retail Group (Leo Burnett) 2007- Present
Returned and promoted after GM renegotiated contract with Martin Retail Group
Client: General Motors
Position: Digital Integration Manager / Pontiac, Buick, GMC, Cadillac, Hummer and Saab (Hired back and promoted
at Martin Retail after GM renegotiated contract and the agency restructured)
Responsibilities: Integrate national campaign initiatives regionally and locally through digital solutions that include
OLA (online banner assets), websites, landing pages, and search tactics. Develop and manage social networking
initiatives to generate awareness on products launches. Serve as the point of contact for content management, site
modifications, and strategize with account teams and media buyers on digital media campaigns. Analyze KPI (key
performance indicators) for websites, OLA (including spotlight tagging) and search campaigns to communicate results
and make recommendations to account teams/dealer groups. Interpret analytics through various software platforms
including Urchin, Omniture, Web Trends and Google Analytics. Assist with promoting corporate sponsorships through
content and OLA development. Collaborated with the regional client on the deployment of a cross-divisional website
that advertises employee and supplier pricing which saved $600k annually in print advertising expenditures.
Motorola 2007
Position: Contract - Internal Marketing Communications
Responsibilities: Collaborated with product specialists on creating marketing material for wireless broadband
solutions, which were disseminated to account supervisors to present to clients and business prospects. Managed
product launch schedules, obtained competitive RFPs and worked with vendors on inserts, white papers, case studies,
FAQ’s and brochure development. Also assisted with the creation of a video surveillance microsite solution and
collaborated with the internal digital solutions team on switching website platforms to streamline and showcase
wireless broadband products in one location (versus separate multiple sites.)
Martin Jay Retail (Lowe Worldwide, Inc./McCann Erickson) 2006 – 2007
Left due to GM dissolving contract with Jay, with whom I was employed with at the time.
Client: General Motors
Position: Integration Specialist / Cadillac, Hummer and Saab
Responsibilities: Facilitated and managed the implementation of a series of market websites for the Cadillac brand in
order to integrate national offers on a local level. Collaborated with the account teams, clients and vendors on directing
prospective consumers to sites though digital media buys and adjusted buys based on performance. Leveraged
Omniture analytics to interpret KPI for websites and media buys. Managed creative and content development for
promotions, events, sweepstakes and incentive programs. Responsible for executing a comprehensive process and
procedure protocol for weekly and monthly site postings, developing consolidated reports from extensive data analytic
results and creating a report detailing the placement of OLA postings and search campaigns. Recipient of a
performance award for departmental achievements and accomplishments.
G2 Direct & Digital 2006
Client: United Airlines
Position: Account Executive
Responsibilities: Managed direct marketing projects for a prominent airlines carrier that included the development
and execution of a quarterly membership newsletter and monthly deployment of online correspondence for domestic
and international recipients. Monitored schedules, estimates and budgets, as well as coordinated copy translation for
country-specific messaging and organized deployment schedule with programmers. Developed creative briefs based on
client input, collaborated with the creative team on layout and presented concepts to client with team members.
Prepared matrices that indicated newsletter recipients based on travel activity, target-specific messaging and
production details. Reviewed KPI with analytics team and clients to measure effectiveness of offers, measure ROI and
determine future promotions for subsequent mailings and e-communication.
STACY IANNARONE
882 McKenzie Station Drive., Lisle, IL 60532
**************@*****.***
FireStar Communications 2003 – 2006
Clients: The Enterprise Companies, Red Seal Homes, Apex/Opus, Robin Construction, New West Realty
Position: Account Manager
Responsibilities: Assisted clients with all aspects of advertising in print, radio, direct mail and digital projects.
Negotiated estimates for direct mail pieces, inserts, posters, stationery packages and collateral material. Consulted with
media planner on a daily basis to schedule print ads and radio spots, as well as proofread materials before they were
executed. Organized photo shoots for brochures, prepared budgets and presentations, and collaborated with creative
and production departments in developing treatments. Worked with interactive department on website initiatives that
included wireframe development, creative and content management, e-blasts, online registration pages, digital
newsletters and analytics.
RR Donnelley Financial Print 2002 – 2003
Position: Document Compositor
Responsibilities: Assisted with various desktop procedures and typeset prospectuses, mutual funds, annuities, and
annual reports for investment, insurance, and healthcare communities. Composed EDGAR (Electronic Data Gathering
and Retrieval System) documents, made revisions and inserted html anchors and links for electronic filings to the SEC
(Security and Exchange Commission). Participated in a Six Sigma program that focused on improving employee
performance and productivity.
Playboy.com, Inc. 2000 – 2001
Position: Promoted within Playboy to Editorial Assistant - Playmates Section/Digital Culture
Responsibilities: Interviewed and wrote biographies for Playmate web pages. Assisted with content management
placement. Supplied e-commerce links for stories, presented ideas for features, wrote captions for Playmate
appearances, took photos and interviewed Playmates at Glamourcon (meet and greet event), cleared photo rights,
gathered artwork for projects, proofread stories and prepared contracts for freelance writers. Reviewed site
performance and ROI for e-commerce purchases. Also wrote articles for the Digital Culture section, reporting on
technological issues and current products.
Playboy Enterprises, Inc. 1996- 2000
Position: Production Coordinator for catalog division which published four catalogs; Critics’ Choice, Collectors’
Choice, The Big Book of Movies and Playboy Products.
Responsibilities: Tracked photography for featured items, assisted with various database procedures such as entering
titles, listing photo features, and imported and exported copy onto quark pages. Entered corrections into the databases
and on electronic file based on proofreader/merchandiser edits. Proofed media keys to accurately track merchandise
purchases. Prepared purchase orders for vendors and merchandising projects. Coordinated table top and fashion shoots.
Attended photo sessions and assisted creative director and models. Placed low-res images onto Quark pages after film
and transparencies were scanned. Worked in Excel, FilmMaker Pro, Quark and Word 8.0. Also wrote articles for the
employee newsletter, reporting on corporate events and feature stories.
EDUCATION:
Earned Bachelor of Arts Degree 1996 to 2001
Columbia College, Chicago, IL
Major: Broadcast Journalism
INTERNSHIP: WFLD-FOX 32 NEWS 1999 – 2000
MEMBERSHIPS:
PRSA (Public Relations Society of America)
CIMA (Chicago Interactive Marketing Association)
Online Advertising Professionals
SOFTWARE:
• Familiarity with design and database software such as In-Design, Quark and FileMaker Pro.
• Leverage web analytics tools such as Omniture, WebTrends, Urchin and Google Analytics.
• Knowledge of Microsoft Office suite including Excel, Word, Power Point, Publisher and Outlook.
STACY IANNARONE
882 McKenzie Station Drive., Lisle, IL 60532
**************@*****.***
Continuing Education:
2008: DePaul - Search Engine Optimization/Search Engine Marketing: Eight-hour seminar that focused on the
impact of SEO/SEM, and how search terms, ad copy and website configuration (i.e. meta tags, head tags, 301 redirect,
etc.) that factor into the visibility of your site within search engines.
2009: Blogwell - Social Media (Twitter & Social Networking): Seminar that consisted of eight case studies which
included prominent companies such as Home Depot, H&R Block and Sharpie on how they are leveraging social
networking solutions to reach their audience.
2009: PRSA (Public Relations Society of America) Social Networking: Seminar that provided an open-
forum for business executives and non-for-profit agencies that are now using social networking tools (including
Twitter and Face Book) to generate awareness of what their companies offer and provide.
Memberships:
PRSA (Public Relations Society of America)
CIMA (Chicago Interactive Marketing Association)
Digital Marketing
Online Advertising Professionals
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