Customer Service Marketing

Martha A. Naegeli

**** ******* ***, ********, ********* 55125

Home: 651-***-**** Mobile: 651-***-**** Email: abngpg@r.postjobfree.com

PROFILE

- Marketing, research and development leader with eighteen years of diverse experience in corporate

communications, marketing, media relations, and resource development.

- Strong analytical, personal, and client management skills. Proven ability to develop new business.

- Highly creative and strategic thinker with strong desire to contribute to a dynamic organization.

PROFESSIONAL EXPERIENCE

Chief of Resource Development and Communications, Tubman

Minneapolis, Minnesota, 2008-2009 (www.tubman.org)

Provided leadership and strategy for a nine-person development, communications, and marketing team.

- Built stronger individual donor relationships through events, direct mail, and online communications.

- Strengthened Tubman’s brand recognition through media relations and public information campaigns.

- Initiated pro bono marketing agreement with Clear Channel Communications for radio and outdoor advertising.

Account Executive and Marketing Consultant, Tanaka Advertising

Minneapolis, Minnesota, 2004-2008 (Today known as Tempo Creative, www.tempocreative.com)

Managed strategic accounts and provided marketing consulting services for local corporations, including Sun

Country, General Mills, Northwest Airlines, Hays Companies, Emerald Systems, and Diversified Construction.

- Worked with clients to define business objectives and create marketing plans and research strategies.

- Managed creative services, including focus group research, advertising, e-communications, and branding.

- Created and executed business development strategies for the agency and secured six new major clients.

Director of Marketing and Communications, The American Refugee Committee

Minneapolis, Minnesota, 2002-2004 (www.arcrelief.org)

Responsible for developing public awareness of ARC through effective media relations, publications, speechwriting,

public presentations, and direct mail, and corporate relations.

- Gained Minnesota media attention and secured over 120 newspaper, radio and television interviews during 2003.

- Increased private contributions by over 50% in 2003/2004 through a strategic direct mail campaign.

- Traveled to and coordinated communications and media coverage of ARC programs in Guinea, Iraq, and Liberia.

President and Co-Founder, Naegeli and Beck, Inc.

St. Paul, Minnesota, 2000-2002 (Today known as Beckhaus Design, www.beckhausdesign.com)

Co-founder of a small creative services firm. Managed the business development, accounting, and client relations

functions, in addition to providing clients with marketing consulting, copywriting, and web design services.

- Wrote advertorials, ad copy, press releases, brochures, annual reports and technical documentation.

- Completed strategic marketing surveys and research projects to help clients define brands and build programs.

- Managed contracts for marketing communications and overall branding projects with various Twin Cities

organizations, including Hazelden, University of Minnesota, and American Medical Systems.

Manager, Advertising, Promotions & Communications, Northwest Airlines. St. Paul, Minnesota 1994-2000

Responsible for advertising and marketing communications to the public, travel trade and internal sales teams.

- Managed strategic passenger marketing and research initiatives during fare sales and new route introductions.

- Managed $8M advertising agreement with USA Today, and $2M agreement with ESPN.

- Oversaw strategic development of trade communications, collateral, web site, and direct mail projects.

- Created and managed a web page and broadcast email system (“EMAIL Extra”) for travel agents.

-

International Marketing Manager, Sienna Technologies Inc. Eagan, Minnesota. 1991-1994

- Managed distributors and oversaw customer service for high tech test equipment in Holland, Germany, and Japan.

- Coordinated trade shows, created marketing literature and newsletters, and managed the proposal process.

- Wrote and placed articles in industry publications for new product introductions.

- Managed business development and new customer orientation and training.

Martha Naegeli, Page 2 of 2

EDUCATION

M.A. International Economics, University of Washington, Seattle. 1991.

B.A. cum laude, International Relations, University of Minnesota, Minneapolis. 1988.

ARTICLES AND PUBLICATIONS

Writer, analyst and research coordinator, The 2008 Washington County Regional Transportation Study, a

collaborative project of 12 regional nonprofits, June 2008

Contributing writer, “Gender-Based Violence Legal Aid: A Participatory Toolkit”, published by the American

Refugee Committee, 2005.

Author, “Actor John Cusack Highlights Refugee Health Programs,” published in Global HealthLink, issue 126, 1

April 2004

Author, “Vienna: A Fifteen Year Retrospective,” Out of Bounds, A Collection of Essays on Studying Abroad,

published by the University of Virginia Press, August 2002

SOFTWARE PROFICIENCY

“Expert” Microsoft Powerpoint Designer; Proficient in graphic design software (Quark, InDesign, Photoshop, and

Illustrator) and web development software.

PUBLIC PRESENTATIONS

Presenter, October 2006 “Midwest Bioneers” conference, Minneapolis, Minnesota.

Keynote Speaker, Minnesota Council on Family Relations Conference. “The Experience of New Americans: A

Walk in Their Shoes,” December, 2004. St. Paul, Minnesota

Presenter, April 2004 Mayo Clinic Humanitarian Affairs Conference -- Rochester, Minnesota

COMMUNITY INVOLVEMENT

- Co-Founder and Board Member, Teens 4 Charity (www.teens4charity.org) 2008 - present

- Co-Founder and Board Member, Fifty Lanterns International (www.50lanterns.org) 2004 - 2007

- Board of Directors member, YMCA Camp Widjiwagan 2008 - present

- Active Member, Stillwater Rotary (2007 – 2008); Twin City Airport Lions Club (1994-2001)

Contact this candidate