Michael Anderson ** Covey Point Sumter, SC *****
Phone 803-***-**** e-mail ***.**@*******.***
New Business Development Commercial Strategy Creation Marketing & Sales Leadership
Expertise in developing and executing business growth strategies.
Profile High performance leader with 20 years of experience and a proven track record of results in:
• • •
Business development Global strategy creation Marketing management
• • •
Product Management Sales management New product development
• • Global Account Management •
Product Branding Change leadership
Experience EMS Chemie, Sumter, SC A pril 2007-
Present
Switzerland based global supplier of specialty nylon polymers and compounds.
Director of Sales and Marketing, Sumter, SC
Leadership of all sales and marketing activities in the Americas
• Restructured Sales & Marketing group to focus on business
development for specialty products. Resulted in 20% increase in
revenue for the targeted products and a 10% increase in profitability
for the Company.
• Developed and implemented a new opportunity management tollgate
process which, based on its success, was adopted by the company
on a global basis.
• Established a multi-channel branding effort to boost awareness of the
company in North America.
Crane Composites, Joliet, IL February 2006-March
2007
Leading supplier of composite sheet products.
Global Commercial Leader- Zenicon Thermocomposites
Responsible for all commercial aspects of the launch of a new business venture.
• Built the commercial team and created a short and long term market strategy.
Resulted in the identification of over $30 million in active opportunities in 9
months.
• Established high level relationships at key potential customers to drive
validation programs with at total market potential of over $100 million.
GE Plastics, Lisle, IL 2004 –
2006
World leading supplier of engineering thermoplastics.
Product Marketing Manager
Led the development and execution of a product line revitalization strategy.
• Strategy resulted in new business worth $16 million in annualized revenue in
2005.
• Led the commercial development of a new product with a market potential of
$27 million.
• Led the development of a system to streamline the translation of successes to
other customers in a given segment.
INDALEX ALUMINUM SOLUTIONS, Bannockburn, IL 2001 -
2004
Michael Anderson Page 2 of 3
A $1 billion global manufacturing company specializing in aluminum extrusions, castings and
fabricated aluminum components.
Director of Sales & Marketing-Engineered Products (2002-2004)
Commercial P & L responsibility for a national sales organization focused on selling highly
engineered aluminum assemblies.
• Grew sales from $65 million in revenue in 2001 to $80 million in revenue in
2003 and profitability from a $1 million loss in 2001 to a $6.5 million profit in
2003.
• Created a global sales/supply channel to take advantage of sales opportunities
in Europe and low cost supply opportunities in Asia.
• Restructured three separate P&L units into one, resulting in $700,000 annual
reduction in cost while increasing sales in a declining market.
• Led execution of market penetration strategy for automotive market resulting in
long term supply contracts worth over $18 million in annual revenue.
Director of Marketing & Business Development (2001)
Responsible for global marketing strategy and for identifying, quantifying and executing
on new business development opportunities.
• Identified a new business opportunity and led development of a
strategic plan to
capitalize on it. Implementation led to over $2 million in new business in 2002 with
an
additional $20 million targeted.
• Established a cohesive global brand message for the corporation,
successfully
blending two large acquisitions into the global brand.
• Initiated partnership relationships with complementary companies on a
global basis.
GE Plastics, Lisle, IL 1997 -
2001
World leading supplier of engineering thermoplastics.
Global Market Development Manager (2000-2001)
Responsible for creating strategic direction/priorities and driving growth for non-
automotive transportation segment.
• Established and led a global cross-functional team in development and
commercialization of new products and technologies in the target market.
• Identified and validated market opportunity with potential of $200 million in
sales.
Market Development Specialist (1999-2000)
Responsible for identification of new business opportunities and leadership in
development of those opportunities at global OEM customers.
• Grew sales over 48% in 2000 on base of $8 million.
• Identified new business opportunities with potential to generate over $20
million in revenue.
Account Manager (1997-1999)
Michael Anderson Page 3 of 3
Sales responsibility for specialty compounded materials in a territory covering Illinois and
Eastern Wisconsin.
• Grew territory from $8 million to $14 million in two years.
GLS CORPORATION, Cary, IL 1990 -
1997
Manufacturer and distributor of proprietary thermoplastics elastomer (TPE) compounds.
Account Manager (1995-1997) -Account management responsibility in Midwest region.
• Managed territory to 29% sales growth and 72% profit growth in 1996.
Product Manager (1994) - Managed product development priorities, Managed pricing
policy.
Product Development/Technical Service Engineer (1990-1993)- Led product
development team in the development of proprietary thermoplastic compounds.
•MBA, Northern Illinois University, Marketing and Strategic Management concentration, 1998
Education
GPA 3.6/4.0.
•BS, Industrial Technology, Illinois State University, Plastics concentration, 1990
GPA 3.6/4.0.
• Six Sigma green belt, GE Plastics, 1999
•Numerous sales, marketing and technical professional seminars including:
• Change Acceleration Process (CAP) Training, GE Crotonville.
Design for Six Sigma, GE Crotonville
Pricing Strategy and the Law, University of Wisconsin, Madison.
New Product Innovation, University of Wisconsin, Madison.
Value Selling and Major Account Planning, Value Selling, Inc.
Strategic Selling and Consultative Selling, Miller Heiman
Product Development for Product Managers, University of Wisconsin, Madison
Associations
•
• Society of Plastics Engineers past member of the Education committee
&
Aluminum Association, former member of the Automotive committee
Recognition Aluminum Extruders Council, former Vice Chairman of the Transportation Board
President of PTA, Trinity Oaks Christian Academy
2000 Growth Leader, GE Plastics
2005 Marketing MVP, GE Plastics