Design Sales

EILEEN CALLAGHAN

Home/Cell: 610-***-**** ***********@*******.***

http://www.ecallaghan.com Philadelphia, PA 19130

QUALIFICATIONS Accomplished and able to design, art direct, and produce a wide range of interactive solutions ranging from

complex data driven websites, financial portals, CDROMs, offline rich media presentations, and printed

publications. Veteran management, design and technical expertise, taking ownership of projects and

proactively communicating follow through until completed. Creative thinker and problem-solver with a firm

understanding of user-centered design process and methodologies. Experience with client services and new

business development teams when developing new client relationships or managing existing ones.

First web designer hired by Bloomberg.com

Capable of handling multiple projects within a high-pressure environment and meeting critical deadlines

Goal oriented, with proven track record for supporting and working with top producing teams

Experience working with agile development team

Focused and able to work independently, with minimal direction, or as part of cohesive team

Creative, enthusiastic and motivated, successfully producing projects consistent with client needs

TECHNOLOGY Software:

Axure - Visio - Photoshop - Illustrator – InDesign - Acrobat - AfterEffects - Fireworks - Director

Flash - XHTML/CSS - VI Editing - Javascript - Dreamweaver - Microsoft Access - XML/XSLT

Basic database experience: PHP, MySQL. Design work with Flex and dot net developers

Hardware/Production:

Macintosh - PC - UNIX Platforms

SunGard Availability Services, Philadelphia, PA 11/2007 – Present

EXPERIENCE

User Interface Designer

• Works closely with multi-disciplinary teams that include business analysts and technical developers to

translate business requirements into meaningful interactive experiences. These requirements are reseached

through activities such as job shadowing and one-on-one interviews.The goal of these user experiences

is to ensure this new functionality meets high usability standards

• Responsible for leading visual designs for enterprise applications and customer technology projects to support

businesses and customers in the managed services industry

• Collaborating with dot net developers to design interactive prototypes using Axure for concept demonstration

to clients. Critically evaluates information gathered from multiple sources, reconciles conflicts, decomposes

high-level information into details, abstract up from low-level information to a general understanding, and

distinguishes user requests from the underlying true needs

• Communicates pro actively and collaborates with business analysts to analyze the information and functional

needs for clients. Using Axure, Visio and Adobe Creative Suite software, this results in the following

deliverables: Site Maps, Personas, Wireframes, Functional Requirements, Use Case Scenarios

and Interface Designs

University of Pennsylvania, School of Medicine, Philadelphia, PA 01/05 – 11/2007

Online Publication Specialist

• Art directed and managed the branding of online initiatives for institutes and labs within the School of

Medicine. This included the graphic design, management and maintenance of websites, the development of

email newsletters, and the establishment of style guides

• Worked closely with Directors and lab members to incorporate web best practices. This included storyboarding,

user interface design, and prototyping utilizing web development tools such as CSS, XHTML, HTML

• Ability to interact clearly with lab members whose first language is not English, and develop strong

relationships with lab directors

• Organized and design the presentation of large quantifies of information

• Participated in RSS and wiki evaluation team

Freelance 7/01 – 11/2007

Art Director, Web Designer/Developer, Interactive Designer

• Creative design, art direction, user interface design

• Assisted in development of marketing materials for think tanks and annual meetings

• Designed and authored new and existing web sites, CD-ROM, DVD and presentations for corporate clients

• Designed and created concepts for print collateral, advertising and direct mail

• Some clients included: International Technidyne Corporation, Marra Advertising, Robert Wood Johnson

Foundation, Rutgers University, Commission on Graduates of Foreign Nursing Schools

EXPERIENCE CBS MarketWatch, New York, NY 07/02 – 09/03

Associate Ad Designer

• Participated with the creation, production and maintenance of web, interactive and print design.

These projects included HTML E-mail, design and development, sales presentations in Power Point and media

kit marketing materials (ex: One-Pagers)

• Experience with online rich media with tools like DoubleClick/DART, Atlas, RealMedia 24/7, Pointroll,

Eyeblaster for targeted interactive customer experiences.

• Translated product characteristics into design concepts and end product

• Played a role in developing artistic design and marketing concepts prior to sales presentations

• Assisted in development of editorial calendar

• Produced layout solutions with a high level of artistry, color scheme, interface features and transitions

• Some clients included; BMW, Mercedes Benz, Microsoft, Budweiser

• Worked with sales people who’s goal was to obtain new advertising business for website. This included

visually enhancing their presentations with mock examples of how their interactive ads would fit into

respective sections of the site

• One such presentation resulted in $80,000 worth of immediate advertising revenue from United Airlines

Agency.com, Woodbridge, NJ 05/00 – 05/01

Art Director

• Spearheaded full scope design and direction of web creation, interactive and multimedia projects

• Partnered with team to monitor/review concepts, verifying compliance with individualized

needs of client. This included the creation of new corporate branding materials from logo development to

finished collateral for clients

• Acted as brand liaison in regional office for agency.com identity

• Created comprehensive style guides for handoff to clients and guided build of website design,

based on delivered specifications

• Designed and produced creative leave behinds for the business development team for presentation of

new e-business strategies to Fortune 500 clients. These materials showcased the unique branding experiences

and capabilities of the firm and pinpointed how we understood their business objectives

• Working with the Business Development Director resulted in positive recognition from prospective clientele

New York Digital Design, Lebanon, NJ 8/1999– 5/00

Lead Interactive Designer

• Responsible for the direct supervision of Junior Designers in Web Production

• Led team-based work groups, providing support and direction in bringing all time-sensitive projects

to completion. Strong communications with other designers, programmers and project managers

Bloomberg L.P., Princeton, NJ 5/97 – 8/1999

Senior Web Graphic Designer

• Interfaced with developers/news editors to establish content for projected new areas of the site

in keeping with established corporate guidelines

• Recognized for building all pertinent pages in HTML, employing graphics software. Provided

significant contribution to user interface design and navigational flow

• Contributed to implementation and programming teams, providing support in final stages of

project development

• Directed and completed numerous web projects, including a web-enabled interactive television

British Telecom interactive kiosk and interactive television project

EDUCATION Master of Science, Communications Design – Pratt Institute, Brooklyn, NY

Bachelor of Fine Arts, Photography – Philadelphia College of Art, Philadelphia, PA

In Progress Project Management Certificate Program - Villanova University

Wharton Graduate Certificate, Marketing – University of Pennsylvania, The Wharton School,

Philadelphia, PA

Certificate Programs, Web Scripting Languages/Building Datadriven Websites -

Rutgers Internet Institute, New Brunswick, NJ

Certificate, Intensive Multimedia Production – New York University, New York, NY

PROFESSIONAL PhillyCHI

ORGANIZATIONS Information Architects Institute

Philadelphia New Media Association

Usability Professionals’ Association

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