Sales Staff
Resume:
ERICA HELLER
New York, NY *****
**********@*********.***
www.creativehotlist.com/e-heller
QUALIFICATIONS:
Over 20 years' experience creating effective and profitable brand-building ad
campaigns, print ads, radio and TV spots, direct mail packages, direct response
ads, interactive work and e-commerce promotions for large and small companies,
as well as successful fundraising campaigns for non-profit organizations.
EXPERIENCE:
2007-Present
Freelance writer, New York, NY
Frequently featured on Huffington Post:
www.huffingtonpost.com/searchG/?cx=partner-pub-
3264687723376607%3Atlvacw-gkue&cof=FORID%3A11&ie=ISO-8859-
1&q=erica+heller.
Writer for fundraising campaigns for non-profit organizations, including:
American Jewish Committee; Booksforkids.org; Hadassah WZOA; Harlem
Charter Schools; Northern Westchester Center for the Arts; and
urbanfarming.org.
2003-07
Senior Copywriter, Pasteur Publishing, New York, NY
Created and wrote e-commerce solicitations, re-sales, landing pages and collateral
materials to a database of over 5 million customers. Created direct mail packages,
web materials, space ads and collateral materials for marketer of New Age
products. Wrote and edited weekly 15-page e-commerce blast.
Freelance writer, Punch Productions, New York, NY
Wrote and developed treatments and film ideas for Dustin Hoffman's production
company.
Freelance writer, Amsterdam, The Netherlands
Wrote English pages for various web sites, including: De Kas Restaurant,
elegant, organic, 4-star restaurant with its own greenhouses on premises:
www.restaurantdekas.nl; The Dutch Resistance Museum, the Verzetsmuseum,
www.verzetsmuseum.org/museum/en/museum; and The Condomerie, Europe's
most inventive condom shop. www.condomerie.com/condoms/content.php.
1999-2003
Creative Consultant/Senior Copywriter, Amsterdam, The Netherlands
Created ad campaigns and wrote speeches, Op-Ed pieces, articles and radio scripts
for Brains-in-the-Box, international advertising agency.
1996-99
Senior Staff Writer, Hadassah WZOA, New York, NY
Wrote and produced successful integrated fundraising campaigns, including
magazine ads, newsletters, brochures and direct mail for international non-profit
organization specializing in world health and educational initiatives.
1991-96
Copy Chief, Baron & Zaretsky Advertising, New York, NY
Managed staff and developed concepts and copy for agency clients, including:
Dowling College, Fortunoff Jewelry (winning three Silver Pencil Awards) and
Restaurant Associates.
1985-90
Senior Copywriter, Wells Rich Greene Advertising, New York, NY
Created ads, wrote copy and developed product ideas for agency's largest clients,
including: Canada Dry, Continental Baking and Tender Vittles.
1978-85
Copywriter, Doyle Dane Bernbach, New York, NY
Developed ads and wrote copy for multi-million dollar accounts, including: Chanel,
GTE, Seagram's, Volkswagen and Weight Watchers.
EDUCATION:
New York University, Major: English, B.A., 1976.
PUBLISHED BOOKS and FEATURE ARTICLES :
"Joseph Heller Remembered" (New York Observer, January 2000)
"The Sky's The Limit: A Soaring Celebration of John F. Kennedy International
Airport, 1948-1998" (Biederman, Kelly & Shaffer, 1998)
"Splinters" (William Morrow, 1990)
"300 Ways To Say No To A Man" (Fireside Press, 1987)
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