Manager Sales

Tamara G. Canady

**** ******* ****, ***** *********, NJ 08902

732-***-**** (Mobile) • 732-***-**** (Residence) • ********@*****.***

PROFILE: Results-oriented, customer-focused marketing professional possessing more than 10 years

of comprehensive experience in community outreach, healthcare marketing, program administration, and strategic

planning. Excellent oral /written communication, organizational, presentation and research skills. Highly effective

at leading cross-functional teams and facilitating relationships with diverse constituents. Skilled at managing

ambiguous situations and multiple projects simultaneously. Proven track record of achieving business objectives

and exceeding individual/team goals. Highly proficient in Microsoft Office applications.

PROFESSIONAL EXPERIENCE:

COLGATE-PALMOLIVE COMPANY, New York, NY 2008 – Present

Consultant

Provide programmatic direction on children’s oral health initiatives to multiple field-based consultants.

• Serve as liaison to senior management, including facilitating general program inquiries, handling

staffing concerns and volunteer recruitment.

• Edit and compose articles for quarterly newsletter.

HORIZON BLUE CROSS BLUE SHIELD OF NJ, Newark, NJ 2008

Program Manager

Managed Journey to Health, a company-sponsored initiative targeting 5Memployees through creating an

infrastructure of wellness within the culture.

• Drafted project plans and marketing communications materials to implement activities promoting

holistic health and targeting chronic disease awareness and prevention.

Directed and interfaced with internal and external vendors to ensure successful and cost- effective programming.

Facilitated content management for the Journey to Health portal site and weekly e-bulletin.

COLGATE-PALMOLIVE COMPANY, New York, NY 2004 – 2008

Program Coordinator

Spearheaded activities in Southeast market for Bright Smiles, Bright Futures, a flagship community relations

initiative targeting 10MM underserved children and their families annually through oral health education.

• Broadened program awareness in ethnic and food/drug markets through grassroots marketing of

strategies in alignment with internal/external stakeholders’ objectives.

• Supervised 12 field-based consultants and directed multiple agency/vendor relationships to execute

quality, low-cost programs within annual allocated budget of $540M.

• Identified and leveraged partnerships with community-based organizations, dental schools/societies,

elementary schools and head start centers.

• Partnered with Multicultural Marketing, Oral Pharmaceuticals and Sales teams on tactical execution

of

activities to increase retail consumption and strengthen professional/trade relations.

• Oversaw presence at large-scale festivals and trade shows, including advertising placement,

operating

costs, promotional materials and staffing

• Performed competitive research and conducted needs analysis for senior executives.

Served as co-editor of Bright Smiles, Bright Futures quarterly newsletter.

Marketed educational materials to dental providers, parents and teachers.

Key Accomplishments:

Collaborated on national public relations campaign, 100 Million Smiles by 2010, achieving 70MM media

impressions in 4 major cities through celebrity appearances and interactive educational skits.

Significantly augmented market share and ROI goals through aggressive volunteer recruitment. Increased

volunteer base by 30%.

Made significant commitments to organization through analysis of business strengths and weaknesses.

Decreased operational costs.

Tamara G. Canady Page 2 of 2

SUPERIOR COURT OF NEW JERSEY- ESSEX COUNTY, Newark, NJ 200 1 – 2004

Program Specialist

Oversaw community-based dispute resolution programs and facilitated utilization of judicial volunteers under

the direction of the Operations Manager.

• Led a team of 8 divisional coordinators and managed specific program-specific needs.

Evaluated existed programs in the Civil, Family and Municipal divisions to improve efficacy

and developed procedures to ensure compliance with best practices.

• Educated public on alternative dispute resolution resources and volunteer opportunities served as a

primary liaison to judges, court staff, law firms, attorneys and legal clinics.

• Facilitated recruitment, screening and training of more than 500 court volunteers and student interns

consistently under-budget.

• Networked extensively and fostered strong relationships with colleges, community-based

organizations, law schools and bar associations.

• Organized recognition ceremonies and special events.

Key Accomplishments:

Elected Chair, Statewide Volunteer Liaisons Steering Committee (2003-2004).

Implemented formalized student intern program and doubled intern placements over two-year period though

aggressive recruitment and establishment of key community partnerships.

AMERICAN DIABETES ASSOCIATION, Somerset, NJ 1998 – 2001

District Manager

Administered community-based programs in Central and Northern New Jersey market for voluntary health

agency through fundraising, program administration, public relations and volunteer recruitment.

• Identified key markets and implemented regional program initiatives through oversight of volunteer

steering councils.

• Coordinated special events such as Diabetes Expo and Rainbow Gala, including ad journal design,

budgets, vendor management, logistics, onsite execution and post-event evaluation.

• Cultivated relationships with civic leaders, healthcare providers, corporations and state agencies.

Regularly promoted diabetes awareness and education at company-sponsored wellness programs,

conferences, health fairs and symposia.

• Collaborated with Corporate Relations team on customization and pitching of corporate sponsorship

proposals.

• Interfaced with pharmaceutical sales representatives on execution and delivery of patient

education seminars targeting 200+ persons.

• Marketed Wizdom, an educational kit for children with diabetes, to health educators, school

personnel

and parent-teacher associations.

Key Accomplishments:

Generated 80% annual increase in sponsorship of cultural diversity activities through corporate solicitation.

Secured $150M in funding to support public education campaigns through donor prospecting.

Served as local spokesperson for diabetes awareness and prevention, generating positive media coverage.

EDUCATION AND PROFESSIONAL TRAINING:

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA, Philadelphia, PA

Bachelor of Science in Economics with Marketing Concentration

Professional Development

Strategic Business Presentations, Project Management, Coaching and Feedback, Management and

Leadership Training, Mediation and Conciliation Skills Training, Managing Financial Resources,

Customer- Focused Sales Training, Power Communication Skills, Managing Multiple Priorities.

Contact this candidate