Design Sales
Resume:
Michele Daniels
Huntington Station, NY 11746
H. 631-***-****
C. 631-***-****
Email: *******@********************.***
Online Portfolio: http://micheledanielsonline.com
An accomplished Sr. Graphic Designer and Art Director with 16 years experience in the development and
implementation of highly successful strategic programs for Lowe’s, Bank of America, Coldwell Banker, Maytag,
DIRECTV, Quest, North American Van Lines, LI Business News, Accountant’s World, Micro Vision, Zenith Dental,
Sultan Dental, Sultan Chemist and United Healthcare Small Business Group. Areas of positioning development for
specific industries such as: healthcare, dental, retail, banking, real estate, finance, high technology,
telecommunications, appliance for the consumer and commercial marketplace with consumer and business-to-
business clients.
A solutions oriented leader with a diversified and broad product background with outstanding communication and
interpersonal skills that has led to long-term relationships.
CORE COMPENTICIES: Product Marketing, Tactical and Strategic Positioning, Product and Package Design, Creative
Direction and Supervision, Manage and Maintain Art Department Annual Budgets, Creative Development of Targeted
Audience Marketing Strategy Plans, Incremental Revenue of time sensitive opportunities, Product Branding via Media
and Internet Campaigns, Creative Expertise of Digital and Standard Formats including print, website, direct marketing;
Response Driven, Extensive Understanding of Management Techniques and Business Practices.
PROFESSIONAL SUMMARY: 16 years design experience in Macintosh/PC based programs – Adobe CS3
Creative Suite, (InDesign, Illustrator, Photoshop), Image Ready, QuarkXPress, Macromedia Freehand, Microsoft Office
Suite, (Word, PowerPoint and Excel) Adobe Acrobat and Distiller, Flightcheck, Streamline, Multi Ad Creator,
PageMaker. 3 years design experience in Macintosh/PC based programs – Dreamweaver, Flash, HTML, CSS,
XmPie. Additional design experience in based programs – DHTML and Actionscript, XML, JScript (Ajax, jQuery)
PROFESSIONAL WORK EXPERIENCE
ADOBE INDESIGN DOCUMENT SPECIALIST - MISI Company - Woodbridge, NJ 09/2009 to 10/2009
An NTT DATA Group company provides experience design consulting services and technical staffing to a diverse
client base on a global level.
Contracted as an Adobe InDesign Document Specialist for Ingenix Consulting Interactive Marketing and
Design to gain understanding of the current UnitedHealth Group Small Business Group’s, Single and Dual
Plan renewal options in place today, as well as gather and analyze requirements for the MultiChoice option
variable print package.
High-level design that focuses mainly on technology and architecture that will aid in project estimation
(resource needs and hardware / software).
Detailed design document that extends the high-level design with additional details to support the development
and delivery of the solution based on the detailed requirements.
SENIOR GRAPHIC DESIGNER - Welcome Wagon - Plainview, NY 04/2004 to 02/2009
Welcome Wagon markets to more than 4 million new local homeowners annually through Xmpie personalization by
world-class digital Igen printing. In addition, independent marketing of national programs were implemented for well-
known clients such as Lowe’s, Bank of America, Coldwell Banker, Maytag, North American Van Lines and DIRECTV.
Selective accomplishments
A Company participant contributing to product-marketing concepts including tactical and strategic positioning,
product design and implementation from theory to completion. In addition, contributed to the evaluation of
product potential and positioning including competitive analysis.
Development of proven response driven supportive collateral and promotional materials including logo design,
branding style guide, category specific sell sheets, brochures, sales presentations, posters, signage, catalogs
and postcards that produced $175,000 incremental sales annually.
Management direction and supervision of a design team with professional level expertise resulting in company
growth from $3.5 million to $6.5 million from 2004 – 2008 for national accounts such as Lowe’s, Bank of
America, Coldwell Banker, Maytag and DIRECTV.
Ability to respond to difficult timetables has successfully resulted in incremental sales. For example - through
extra effort of my team’s personal time and experience for accounts like North American Van Lines resulted in
$230,000 opportunistic revenue.
Successful national online and media campaigns generated $3 million in revenue. It included creative
development of Pinpoint Catalog with more than 450 direct mail postcard designs targeted with special offers
for local merchants. This campaign also included development of website design and campaign materials for
the Pinpoint Catalog.
Creative development of national insert programs for clients such as Ameriprise, Lowe’s, Qwest, Maytag,
DIRECTV and Whirlpool sponsoring the Welcome Wagon Gift Program resulted in an increase of 65% in
revenues and 25% increase in earnings.
Conceived and executed national independent moving multi-page booklets for North American Van Lines,
Allied, Coldwell Banker Concierge, First American Bank resulting in more than $750,000 of profitable revenue.
Direct mail campaigns have produced a response rate as high as 25%.
Significant expertise in the usage of digital creation utilizing the latest industry formats
Designed the parent company’s (Move) website for in-house corporate communications as sale tools for the
national sales team to use as a portal for new homeowners’ purchases
Developed cover design of Long Island Business News Issue for “Top 50 Women”
Normal work-day responsibilities include:
Continual develop of Welcome Wagon’s “New Homeowner Gift Book” - a 48 page print-on-demand new homeowner
book personalized with community information and local merchant offers
Improve clients’ direct mail programs with valuable new homeowner offers
Design and direct marketing collaterals including; ad campaigns, logo design, branding style guide, category
specific sell sheets, brochures, sales presentations, posters, signage, catalogs, postcards and trade show
booths for GETKO and Welcome Wagon.
Creative development of print campaign of brochures, postcards and tri-folds for Move’s International
Relocation Center
Supervise and maintain monthly schedules updates to Pinpoint Catalog website
Direct and supervise creative team and interacted with more than 100 of the 160 personnel
Stylize graphic designs for company billboard and POP advertising
Digital design of banners, landing pages and email blasts for Welcome Wagon, Pinpoint and GETKO website
Digital design for front end website development using Flash, Dreamweaver, CSS and HTML
http://www.move.com/
http://www.move.com/home-finance/searchcontent/SearchResults.aspx?strSearch=hgtv
http://www.welcomewagon.com/
http://www.nxtbook.com/nxtbooks/welcomewagon/giftbook/
http://www.movemediakit.com/online/WelcomeWagon/PinPoint/
http://getkodirect.com/
ART DIRECTOR Cooper Leder Marketing - Mineola, NY 03/2000 to 09/2003
Full service marketing and communications ad agency specializing in healthcare and dental industry, high-end leather
catalog services, industrial services, and business-to-business communications:
Developed industrial advertising campaign with digital product photography through technical illustrators to
achieve product illustrations for use in seven category specific brochures and packaging, plus creation of a
magazine campaign for trade publications.
Created and supervised award winning print campaigns for Zenith and extended the concept to Royce
Leather, Andrew Philips Leather, Millennium Leather and Sultan Chemists which included supervision of digital
photography, magazine creative for trade publications, direct mail campaigns, brochures, sell sheets, tri-folds
and catalog programs.
Continuous creation of Long Island Business News Issue 2002 for “Top 50 Women”
Ad campaign development for Accountant World’s, a leading software company, for tax preparation; magazine
ads, software package design, brochures and business cards
Innovative development of Columbia Dental Veterinary Education campaign
Development brochure, catalog and label design for Sultan Dental Healthcare
SR. GRAPHIC DESIGNER Getting To Know You/Welcome Wagon Int’l - Westbury, NY 06/1993 to 02/2000
Getting to Know You was the nation's largest welcoming program, but it was the "Welcome Wagon" name that
Americans most recognized in association with welcoming new homebuyers. In 1998, the nation's two foremost
welcoming programs became one, under the name Welcome Wagon reaching multi-million nationwide homebuyers via
Internet and direct mail
Developed and maintained national sponsors’ offers for WelcomeWagon.com website
Designer of customized Welcome Wagon Gift Book along with all marketing collaterals; brochures, fact sheets,
billing inserts, customer newsletter, contest flyers, referral and
Collaborate with marketing team strategic 3-month and 6-month follow-up programs
Created national booklet Welcome Wagon Pre-Move Planner
Produced national Point of Sale and “after-market” products’ designs
Designed direct marketing magazines such as DM News, Direct, Catalog Age, Target
SENIOR GRAPHIC ARTIST Super Coups – New York 1/90 to 12/92
Of particular note: Graphic design of all collateral and direct mail for more than 40 accounts.
GRAPHIC DESIGNER Florissima Designers – New York 1/88 to 1/90
Of particular note: Creation and implementation of special calligraphy programs for the companies’ clients
including; hand personalized place cards, wedding invitations and menus.
Education: State University of New York, College of Technology at Farmingdale – May 21, 1992.
Degree of Associate in Applied Science; Major in Advertising Art and Design. (3.875 GPA)
Ongoing enrollment of technical classes (BOCES, New Horizons) all important to my marketing and creative role.
Areas of study: Dreamweaver Level 1 and 2, Flash Level 1 and 2, Microsoft Access. Currently pursuing Bachelor’s Degree.
Member of Huntington Arts Council
Updated: October 19, 2009
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