Project Manager Marketing
Resume:
TERESA A. KRUEGER
Newton, New Jersey 07860
**************@*****.***
CAREER OBJECTIVE
I am looking for a position as Creative Director, Art Director, Marketing Director, Website Manager or Technical Project
Director. Advanced advertising and promotion skills along with graphic design and a sophisticated understanding of software
and tools for both web and print save money and improve sales. The ability to reorganize departments, manage large budgets
and keep sophisticated projects on track has been highly valued. I am very dedicated to my job and believe my references will
substantiate that I am a very good team player. I have a proven history of results and especially reducing advertising expenses
and improving the yield from marketing dollars. View my online print samples, go to www.FileTable.com (access key: 4bigwave).
Functional Skills
Write and edit print copy and have strong oral and presentation skills
HTML programming
Web content management, SEO/SEM
Develop cascading style sheets
Build and execute program plans for complex technical projects
Write creative briefs and devise strategic direction for web and print graphic design
Manage relationships with outside vendors and advertising agencies
Continuously improve all processes and methods
Define business objectives and action plans that target accountabilities and measure success
Keep associates, time and resources focused on key priorities, while balancing daily business demands
Establish expectations for performance and explains how associates contribute to, and benefit from, achieving business goals
and objectives
Manage many complex projects to successful completion
Work effectively with others, both internally and externally to achieve goals
Proactively seeks out new revenue opportunities
Technical Proficiencies
Software: MS Office, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark Xpress, Adobe Acrobat, Quark
Publishing System (QPS), Quark Digital Media System (DMS), Artesia (digital asset management
system), Documentum, Get Active, Adobe Connect, Adobe Captivate, Webex, DirectTrack Ad Serve
Databases: Oracle 8i (not a DBA), MS Access
Web: Dreamweaver, Adobe GoLive!, Frontpage, HTML, XML, Visio, Flash
Operating Systems: Macintosh OSX, Windows, Windows NT, UNIX (Sun Solaris)
PROFESSIONAL EXPERIENCE
2008 - 2009 Creative/Marketing Consultant - The NonProfit Times, Sawaya Segalus, The Vitamin Shoppe
Developed print and web display advertising marketing campaigns for the leading magazine on Nonprofit Management
resulting in increased awareness of their brand. Implemented email campaigns using Get Active and increased direct marketing
to150,000 eNewsletter and print subscriber base. Continually improved B to B promotions to increase advertising buy rates
based on continued analysis, testing and optimization. Optimized web draw rates by improving keywords and content.
Developed a Media Plan for a $500,000 budget resulting in more effective, targeted media buys.
Scheduled and managed the recording and marketing of webcasts that we partnered with the AMA to deliver well-attended
events to our targeted executive level audience.
Google Adword campaigns and metrics used to increase subscriber base.
Selected and implemented DirectTrack Ad Server to increase advertising space potential and track affiliate marketing.
2006 - 2007 Creative Director, Eclipse Marketing Services, Inc.
Wrote and designed all creative print collateral and websites for Eclipse Marketing Services, an Advertising Agency
representing the cable industry. Managed a staff of 7 Art Directors/designers and 2 copy writers to produce cost-effective
targeted campaigns for Time Warner, Charter, Cox and Comcast to name a few, resulting in effective retention and buy rates.
Optimized the Internet and extranet sites improving the user interface design for simplified and optimized user experience. (See
www.eclipse2.com).
2003 - 2006 Marketing Director, Thorlabs, Inc.
Managed advertising, print purchasing, print and web graphic design, tradeshows and direct mail promotions, including a 1050
page Photonics Tools catalogue produced each year and distributed worldwide. Instituted a visual navigation system to help
users find and purchase tools improving web buy rates.
Improved in-house photography quality by setting up a photo studio with updated lighting equipment and teaching color
correction to the designers resulting in improved photography of products.
Helped to expanded the company from .6 million in weekly receipts to over 1.2 million, doubling revenues in just under three
years by ramping up advertising and email promotions and increasing direct mail along with creating a more "user-
friendly" visual navigation website. (See www.thorlabs.com).
1996 - 2003 Project Manager, DeepBridge Content Solutions
Designed complex workflows integrating the Quark Publishing System (QPS) into the creative process to enhance productivity.
Wenner Media's "Us Weekly" hired me to take them from a monthly to a weekly publication, hiring staff and upgrading QPS.
Other successful integrations include: AOL, Time Warner - Time Magazine; Time for Kids; People Magazine; Teen People;
People en Español; Martha Stewart Living - All Titles; Hearst - Good Housekeeping; Gruner & Jahr - All Titles; McGraw
Hill - BusinessWeek; Congressional Quarterly; Conde Naste - The New Yorker; CMP Media - All Titles; Primedia (now
Meredith)- New York Magazine, Soap Opera Digest, Chicago Magazine; New York Times Book Review; InfoWorld;
Institutional Investor. (See www.deepbridge.com)
Designed web sites including many intranets, and extranets from wireframe to fully optimized sites for such companies as:
Pearson Books, American Lawyer Media and Newspapers First (see www.almexperts.com or www.newspapersfirst.com).
Project managed a large team who architected a relational database for a legal publisher expert witness search site; managed a
budget of 1.2 million dollars to complete the project and kept the project on budget.
My team wrote programs to import data from disparate sources, designed an interactive website using java server pages and
wrote a print product that would allow our customer to compile directories with listings and indices on-the-fly from the
database.
Developed a tool for Consumer's Union that allows Editors and Researchers to query an Oracle database, organize data and
preview the resulting tables in a web browser through a Java Servlet.
Productized and managed the development team for a portal building product called "Portal SPINNER" which cuts JSP
development in half.
1991 - 1996 Senior Consultant, Publication Directions
Acted as Managing Editor for Publica Magazine the main marketing tool for the company resulting in
increased sales.
Managed creation of new educational materials and course curriculums for technical and graphic courses and seminars.
Consulted with major publishers and advertisers to help them incorporate technology into the publishing business. Recent
clients include; Xerox Corporation - Color Solutions for Business Users course being resold in nationwide training centers.
Project management for Coopers and Lybrand PC integration nationwide. QPS integrations include Time Life, Family Circle
and American Homestyle magazines, New York magazine and several CMP publications.
Planned and supported a 60 seat Macintosh installation and Novell network for Toys"R"Us successfully training all staff and
resulting in enhanced productivity.
Installation of Macintosh systems at Rodale Press and New Bridge Publications "Weekly Reader".
1986 - 1991 Art Director, Citibank NAFG/FSD
Evaluated publishing hardware/software and recommended configuration to NAFG resulting in the formation of a production
electronic publishing unit that I managed. Established standards for marketing presentations to corporate customers and
conceived and designed all marketing resource materials for the bank.
EDUCATION
B.F.A., University of Utah, Full Departmental Scholarship
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