Design Marketing
Resume:
Kevin Brindley
Matthews, NC 28104
*****@***********.***
View portfolio at www.workbykevin.com
Experience:
Lyerly Agency, Inc. • Charlotte, North Carolina • Senior Art Director • 02.07 to
Present
Lyerly Agency, Inc. is a full-service agency specializing in advertising, marketing, public
relations and interactive for local, regional, national and international clients,
representing a wide variety of industries.
• Provide art direction and graphic design skills to all kinds of visual communication
projects, including; brand identity, corporate internal communications, marketing
external communications, print collateral, print advertising, direct mail, public relations,
and interactive online business solutions
• Act as project lead on all accounts that require an online approach, while also
performing all art direction and graphic design tasks for the front-end design of those
projects
• Strategize all online projects to enhance user experiences through proper content
organization, messaging flow, appropriate use of technology, and minimized clicks to
reach a point of decision or action
• Manage all aspects of art direction and graphic design roles for every project, including
performing all preparations of final art production files
• Regularly perform Creative Director roles while concepting a look, developing a
message, pitching an idea, presenting a solution, maintaining brand standards, and
representing the Creative department in most client meetings
• Routinely assists the Client Services department by sharing in project lead roles on
certain accounts, attending client input meetings, presenting creative solutions to the
client, and occasionally communicating project updates directly to the client
• Participate in new business activity by making pitch presentations, assisting with the
writing of proposals, generating leads, and developing potential opportunities
• Work on all Lyerly Agency branded materials including; brand identity, identity system,
external communications, new business communications, website, and monthly e-blast
notifications
• Prepare all award competition entry submissions
• Clients serviced include; American Product Distributors, Blue Ridge Paper Products,
Charlotte Douglas International Airport, Charlotte Eye Ear Nose & Throat Associates,
P.A., Charlotte Housing Authority, Daramic, LLC, Driscoll Sheedy Attorneys at Law,
Evergreen Packaging Group, Food Lion, Hallelujah Acres, Hubert Whitlock Builders,
National Kidney Foundation of NC, Physicians for Peace, Snider Tire, Inc., St. Raymond
Veneers, Inc., The Exchange at Montcross, and The PENROD Company
Big Pile Of Shirt, Inc. • Miami, Florida • Founder / Creative Director • 03.03 to 10.06
Big Pile Of Shirt, Inc. is a clothing manufacturer that designs, makes, and sells custom
designed t-shirts through their online store website.
• Founded Big Pile Of Shirt, Inc. to offer the public high quality custom designed t-shirts
that were creative in their appeal
• Successfully established Big Pile Of Shirt as a recognizable clothing brand and
website
• Created several different product lines, each with numerous t-shirt designs, to all fit
within the established brand
• Designed the entire website around a specific theme with each section maintaining a
consistent look and feel
• Worked closely with several web developers to create and build a custom designed
shopping cart for the online store
• Aggressively marketed and advertised the brand online to dramatically increase
visitors and customers year over year
• Received numerous press mentions for the creation of an interactive website, unique t-
shirt designs, and high quality clothing
• Sold the business in October 2006 after successfully turning a dream into a profitable
e-commerce company
The Sunray Design Group, Inc. • Chicago, Illinois • Founder / Creative Director •
04.97 to 03.03
The Sunray Design Group, Inc., a full-service creative firm, provided graphic design,
advertising, and marketing services to national corporations.
• Founded and created The Sunray Design Group, Inc. based upon previous success as
a freelance graphic designer to consistently deliver excellent solutions for client creative
needs in a timely, and cost effective manner
• Built a strong reputation as a Creative Director, and business owner, who consistently
provided high quality, professional solutions for clients while working within the
framework of their financial budgets, non-flexible deadlines, and expectations for
reliability
• Performed graphic design services from campaign conceptualization through to final
production, which included the creation and production of corporate identity materials,
sales and marketing materials, print and web advertising materials, and promotional
incentive products
• Assisted clients with the creation of advertising campaign budgets, implementation of
advertising campaign media purchases, and coordination of media placement for print
and web to coincide with overall campaign creative concepts
• Aided clients with the creation and implementation of marketing campaigns and their
reflective budgets
• Clients serviced include; American Invsco Corporation, Bally Total Fitness, Clear
Channel Communications, Cyberclicks, Doc Reno Entertainment, Everest Partners,
Facilities Management Company, The John Marshall Law School, The Leukemia &
Lymphoma Society, Loyola University Chicago, Peoples Energy, The Roaring Fork!
LLC, Sandals & Beaches Resorts, Theatre Design Associates, and Qdoba Mexican Grill
• Successfully sold the business in March 2003 after six years of delivering creative
solutions to a growing list of satisfied clients
Invsco Marketing & Advertising • Chicago, Illinois • Art Director • 08.95 to 04.97
Invsco Marketing & Advertising performs advertising agency services for condominium
real estate entities located nationwide.
• Promoted to Art Director based on creative performance
• Received approval and funding to grow the creative department
• Researched, created, and implemented a Macintosh computer network to fit the
expanding creative department
• Interviewed, selected and negotiated salaries and benefits for new subordinate
employees
• Created an agency billing system for all employees to reflect client cost on a project
basis
• Clients serviced include; 1313 Ritchie Court, Brittany Place Condominiums, Elm at
Clark, Elysées Private Residences, Haberdasher Square Lofts, Hermitage on Huron,
Lake Point Tower, Paper Place Loftominium, Park West, 5000 Town Center, and The
Yacht Club at Aventura
Senior Graphic Designer • 05.95 to 08.95
• Created real estate print advertising for media placement in national magazines and
newspapers
• Monitored the production of supportive creative marketing materials and conducted
numerous photo shoots
William A. Potter & Associates • Niles, Illinois • Graphic Designer • 08.94 to 05.95
William A. Potter & Associates is a design firm that specializes in package design for
Chicago-based national and international corporations.
• Created package design, print advertisements, brochures, and electronic interactive
presentations
• Conducted account executive duties and meetings with clients
• Clients serviced include; Bang & Olufsen, Hershey, Motorola, Sanford, Tootsie, and
Willy Wonka
Dynamic Graphics, Inc. • Peoria, Illinois • Graphic Designer • 05.93 to 08.94
Dynamic Graphics is one of the leading producers of clip-art materials and services.
• Designed and illustrated clip-art for various electronic monthly clip-art product lines
and Step-By-Step Magazine
• Recreated artwork electronically from scanned originals for inclusion in monthly clip-art
cd catalogs
• Aided in collecting and organizing monthly clip-art images for burning onto a master
disc to create multiple cd copies
Education:
Bradley University • Peoria, Illinois • 08.90 to 05.94
• Bachelor of Science - Graphic Design
• Bachelor of Science - Advertising
Recent Awards:
2009 BMA PROAD AWARDS:
• Gold: National Kidney Foundation of NC, The Kidneyville Cruiser - Non-Profit Division,
Gold: Charlotte Douglas International Airport - Event Marketing, Bronze (Contributed):
Lyerly Agency - Corporate Identity, Bronze: Lyerly Agency - Interactive Websites, and
Bronze: Lyerly Agency - Agency Promotional Materials
2009 International Davey Awards:
• Silver: Charlotte Eye Ear Nose & Throat Associates - Integrated Campaign, Silver:
National Kidney Foundation of NC, The Kidneyville Cruiser - Specialty, and Silver:
Lyerly Agency - Agency Self Promotional Website
2009 International Web Awards:
• Marketing Standard of Excellence: Lyerly Agency - Website - Outstanding
Achievement in Web Design
2008 BMA PROAD AWARDS:
• Best in NC: Evergreen Packaging Group - Direct Mail, Gold: Evergreen Packaging
Group - Direct Mail, Gold: Evergreen Packaging Group - Total Communications,
Bronze: Daramic LLC - 2008 Ad Campaign, Bronze: Daramic LLC - Full Page Ad, and
Bronze: Lyerly Agency - 30th Anniversary Cake
2008 ADDY AWARDS:
• Silver: Physicians for Peace - Direct Mail
2008 INTERNATIONAL DAVEY AWARDS:
• Silver: Physicians for Peace - Direct Mail
2008 BMA NATIONAL PRO-COMM AWARDS:
• Award of Excellence: Snider Tire, Inc. - Capabilities Brochure
2008 MISC. AWARDS:
• Employee of the Year: Lyerly Agency
2007 BMA PROAD AWARDS:
• Best in NC (Contributed): Blue Ridge - Total Communications, Gold (Contributed):
Blue Ridge - Total Communications, Gold (Contributed): Blue Ridge - Direct Mail, Gold
(Contributed): Blue Ridge - Sell Sheets, and Gold: Snider Tire, Inc. - Capabilities
Brochure
2005 THE BEST OF MIAMI AWARDS:
• Excellence: Big Pile Of Shirt - E-Commerce Website
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