Manager Executive

Liza B. Wyles

th

Street, Jackson Heights, NY ***72 • 917-***-**** • *********@*****.***

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ON-AIR & INTERACTIVE CREATIVE

Creative Direction Promotional Strategizing Brand Development

Versatile creative with 10+ years writing, directing and producing award-winning commercials and print

campaigns. Promotional efforts have consistently resulted in increased network ratings. Expertise in

complete production process, from concepting and budgeting through post-production. Taskforce leader

for implementation of interactive communication, enhancing viewer engagement and increasing audience

retention. Copywriting expertise across multi-media platforms. Well-stocked Rolodex of production

teams, post-production houses and design companies. Motivating manager of team members.

WE tv NETWORKS: WE tv & WEDDING CENTRAL NEW YORK, NY

EXECUTIVE PRODUCER 2010 - Present

• Innovator of interactive practices, developing creative messaging on behalf of the networks and advertisers

Improve reach to target viewers by strategizing and implementing cross-over promos to varied audience segments

• Direct the creative execution of episodic spots, menus, next-ons and promotional banners

• Develop creative for advertising of bridal programming across mobile, web, on-demand and interactive platforms

• Execute high profile on-air campaigns for bridal series promotion, overseeing all shoots for both networks

• Lead junior staff, independent contractors, design agencies and production companies in the execution of creative

deliverables

SENIOR WRITER/ PRODUCER 2006 – 2010

• Achieved record network ratings through conception, writing and producing of promo campaigns for new series and

season launches of signature bridal programming such as “Bridezillas

• Led episodic promotion for the sixth season of “Bridezillas,” the highest rated season to date

Directed conceptual live action spots with network talent for hit series “My Fair Wedding with David Tutera”

• Launched second season of highly rated original series, “The Locator”

• Developed and directed production of on-air graphic packages

• Executive produced upfront presentations

• Managed writer/producers, both staff and freelance

A&E TV NETWORKS: AETN INTERNATIONAL NEW YORK, NY

SENIOR PRODUCER 2005 – 2006

• Conceptualized, scripted and executive produced promo campaigns for worldwide use by international affiliates of The

History Channel, The Biography Channel, A&E and The Crime & Investigation Network

Reviewed and evaluated airchecks of international affiliate channels, providing feedback on promotional strategy and

branding efficacy to maintain worldwide network consistency

Implemented and maintained project flow of On-Air department, including the supervision and management of

associate and freelance producers

Wrote and produced award-winning network sales tapes and trade marketing pieces

FREELANCE NEW YORK, NY

ON-AIR PROMOTIONS CREATIVE CONSULTANT 2004 – 2005

• VOOM HD: Established brand identity for launch of HD movie channels for youth, art-house and classic genres

OLN: Wrote copy and managed graphics production for high profile campaigns

NBC-UNIVERSAL TELEVISION: TRIO NETWORK NEW YORK, NY

SENIOR PRODUCER 2003 – 2004

• Managed On-Air staff and freelancers: assigned, oversaw and approved their projects

• Wrote, produced and directed tentpole campaigns and signature stunts

• Wrote copy for print and off-air materials

• Wrote for, produced and directed studio and location shoots featuring A-list talent, including Quentin Tarantino

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Liza B. Wyles

NBC/RAINBOW MEDIA: BRAVO & IFC NEW YORK, NY

SENIOR WRITER/PRODUCER 2001 – 2003

WRITER/PRODUCER 1999 - 2001

TIME WARNER CABLE NEW YORK, NY

SENIOR PRODUCER 1998 - 1999

COPYWRITER 1997 - 1998

• Collaborated with Art department to envision and execute an award-winning branding campaign using all media

• Wrote direct mail, handbooks, print and radio spots for consumer and trade

• Wrote, edited and proofread content for internal and consumer websites

AWARDS:

• 2009 WE tv Profiles in Excellence Award

• 2006 BDA Silver Award for Company Image Video

• 2006 BDA Bronze Award for General Entertainment On-Air Illustration

2003 BDA International Design Silver Award for Non-News Topical Promo

1999 Promax Gold Medallion Award for Campaign Using One or More Media

1999 Multichannel/Cablevision Award for Best Advertising by a Cable System

1998 Promax Silver Certificate Awards for Print Campaign

1998 CTAM Silver Awards for Print Campaign and Sweepstakes Advertising

PROFESSIONAL AFFILIATIONS and TECHNICAL SKILLS:

• Chairperson of WE tv’s Well-Being committee (part of the Employee Development Committee)

o Spearheaded efforts to improve employee well-being, including: weekly walks,

organization of diet and fitness seminars, health fairs and weekly stress reduction and

fitness tips

• Founder of annual Promopalooza event: a celebratory showcase of the on and off-air work from all 5 Rainbow

networks: AMC, IFC, SUNDANCE channel, WE tv and Wedding Central

Graduate of WE tv’s inaugural mentoring program

Instructor for The Writing Project: a grant-funded extra-curricular program at The Garden School in Queens, NY

o Taught screenwriting and sci-fi/fantasy writing to middle schoolers

• Promax/BDA judge

WICT member

• Working knowledge of studio and location film, video and HD equipment; film editing equipment and off- and on-line

video editing; audio facilities; After Effects, PhotoShop, and Illustrator

Familiar with international on-air formats and practices

EDUCATION: ITHACA COLLEGE Bachelor of Science: Cum Laude

Major: Film Production Minors: Creative Writing, Italian

Awards: Rod Serling Screenwriting Scholarship; James Pendleton Grant for Dramatic

Filmmaking

THE NEW SCHOOL and MEDIA BISTRO

Keeping the writing sharp by taking such classes as Writing for the Web, Humorous Writing, Personal Essay, Micro

Memoirs and Experimental Fiction

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