Sales Manager
Resume:
Melissa Davis
**** ********* **. *. ******** Park, MN 55444 ? 612-***-**** ?
***********@*******.***
SALES AND MARKETING DIRECTOR ? SALES MANAGER ? NATIONAL ACCOUNT MANAGER
Top-producing sales executive with senior-level experience in national and
international account relationship management and marketing. Strategic
thinker with excellent market analysis and new product development
experience. Extensive experience developing sales presentations, utilizing
creative merchandising, new products ideas, promotions, advertising, and
IRI data. Core competencies include:
? Sales Planning and Strategy ? New Product Design and
Introduction
? Key Account Management ? Sales Training and
Development
? Team Building and Leadership ? Marketing and Public
Relation Initiatives
? Territory Management and Development ? Contract Management
and Negotiations
Professional Experience
Cummins Power Generation, Minneapolis, MN 2006-2009
North American Sales Manager
> Managed all aspects of sales and opportunities through sales reps and
distributors
> Proactively predict customer requirements and make improvements to
internal procedures
> Grew business from 6 million to over 25 million
> Responsible for p&l and forecasting
> Instituted overall strategy of Portables & Residential Product Lines
> Responsible for all pricing and channel strategies
> Analyzed market trends, competition and created a differentiation
program for multiple channels
> Implemented co-op program, edi and other consumer product programs
> Decreased inventory from 12 million to 3 million within 7 months.
Vertex International, Watertown, MN 2004-2006
Sales & Marketing Director
> Managed the United States sales opportunities through sales reps and
house accounts with an increase of 60% minimum within the first year
> Analyzed market trends and proposed new products
> Developed over 113 commodity products, packaging and literature
> Collaborated with Asian factories to optimize sourcing and insure
quality
> Increased sales with web based customers by 95%
> Hired, trained, and supervised personnel
> Created and instituted programs to train sales force and customer
service personnel
> Increased sales 10% within the first 7 months
> Secured sales with Home Depot, Lowe's, CVS, and Meijer and many other
major customers
Bond Manufacturing, Sacramento, CA 2004
National Account Manager
> Managed Lowe's, Home Depot, and Wal-Mart accounts
> Developed promotional products, displays, and strategic plans
> Analyzed market trends and projected growth
> Instrumental in SKU rationalization and validation
Melissa Davis-cont-
O-Cedar Brands, Inc. Springfield, OH 2002-2003
Account Manager, Trade Marketing Manager
> Managed Club and Home Center accounts
> Developed promotional plan for Home Depot that increased sales of 6
million dollars annually.
> Instrumental in SKU reduction, rationalization, validation
> Responsible for 20 million dollar plus budget 33% of the company's
total sales
> Trained service representatives on programs, promotions,
merchandising.
> Successfully placed new products that resulted in sales increase of
over 3 million dollars annually or 12%
> Analyzed product turns, retails and pricing. Business reviews,
forecasting, and planning.
> Developed promotions, merchandising, and programs.
> Developed a cross merchandising plan to increase sales
> Developed new products and programs for Home Depot and Lowe's.
Mohawk Industries, Columbus, OH 1998-2001
Marketing Manager
> Created, distribute, and analyze promotions
> Manage Co-op, Over-bill and Merchandising programs
> Created a database to track and issue monthly statements for funds
totaling over 5 million dollars annually.
> Coordinate displays, product samples, props, entertainment, and
literature for all special events.
> Develop promotions, merchandising and literature
> Orchestrate large conventions and entertainment groups for large
groups of people.
> Initiated a marketing plan that increased participation 47% and grew
the business 60%
DAP Inc. Dayton, OH 1991-1998
Channel Manager/ Account Manager
> Survey and develop merchandising programs.
> Responsible for 80%or $1,600,000 Co-op program
> Responsible for all professional commercial product packaging,
literature, and advertising.
> Coordinate display and product requirements for trade shows and point
of sale items.
> Manage inventory levels of support literature and merchandising for
each business channel.
> Develop all promotions, merchandising, and literature for each
business channel.
> Manage, prepare, and reconcile operational budget
> Purchase and work with vendors on all sales support materials
> Responsible for all channels such as Hardware Co-ops, Home Centers,
and Mass Merchants.
> Designed a counter top gondola that won a POPAI award
> Responsible for obtaining and directing the distribution of
fulfillment of all items.
> Successfully saved $140,000 during 1995 by aggressively managing
inventory.
Education
6 Sigma Green Belt- Cummins, Inc.
Attended Cuyahoga Community College
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