Manager Sales

Marian W. Vonella

*** ******** *****

Edgewater, NJ 07020

*************@*****.***

H: 201-***-****

C: 201-***-****

Editor, Copywriter and Publication Manager

Create powerful marketing messages and materials. More than nine years'

experience editing, writing and managing marketing communications and print

production. Advanced InDesign, Mac and Microsoft Office user.

Areas of Expertise:

. Copy editing . Production editing . Copywriting . Managing peers,

projects and expectations

professional experience

Avon Products, Inc., New York, NY 2003-2009

Editor/Avon Outlet Copywriter

Recruited to Marketing and Representative Communications:

. Managed a peer art director; scheduled, created and edited the Avon

Outlet, the company's only regularly scheduled inventory reduction

brochure, and gathered proprietary Internet-based art from pre-press

partner. Streamlined the development process to eliminate two weeks

from production schedule. Trained two colleagues to perform all

copywriting functions.

. Created and/or edited 900 long and short projects annually: product

introduction or recovery flyers; posters; product sample post cards;

communication from Direct Sales management; Representative awards

program booklets; New Representative materials.

Collaborated with colleagues in Production, Product Line Control,

Marketing, U.S. Communications, Campaign Management, Legal, Supply Chain

and Research & Development; communicated errors and resolutions to Brochure

and Editing colleagues.

Maintained 100,000-product text database, including legally required

trademarks and logos.

Key Accomplishments:

. Twenty-six Avon Outlet brochures recorded net sales of $161 million in

2008, $69 million over 2007 sales; the brochure itself garnered $14

million.

. Attempted to change Avon's print publication development process, wherein

efforts by Editors and Copywriters to combat misinformation cost the

company time and money. Prepared a report for the Manager, Copy Edit

detailing discrepancies and resolutions. The company did not take action.

Heyman Associates, Inc., New York, NY 1997-

2003

Manager, Information & Editorial Services, 2001-2003

Managed editorial services and coordinated information flow for a leading

executive search firm placing senior-level public relations professionals:

. Proofread all correspondence, candidate profiles, job descriptions and

speeches. Managed secretarial responses to at least 200 unsolicited

resumes weekly. Edited press releases, articles and other materials

for consistency of company image and objectives.

. Managed a proprietary database of thousands of candidates, client

companies and prospective clients; maintained accuracy of database

through extensive research and knowledge.

Key Accomplishments:

. Increased operational efficiency by improving data.

. Compiled competitive and proprietary information on titles, budgets,

salaries, competencies and job descriptions into a corporate

communications report, an additional profit center and basis for client

or speaking engagements; assisted in customizing reports for specific

industries.

(concurrently) Editor-in-Chief, 2000-2003

Managed editorial and publication functions for Positioning Online, a

newsletter for over 5,000 public relations professionals. Managed an

editorial board and freelance writing team; conducted interviews; edited

each issue; posted and distributed.

Administrative Associate, 2000-2001

Promoted to serve as a member of a five-person team that selected new

database software; identified company needs and customized software to

maximize efficiency. Performed technical support and troubleshooting during

conversion. Began proofreading responsibilities.

Associate, 4/00-9/00; Junior Associate, 1999-2000; Research Assistant, 1997-

1999

Developed research and call sheets to reach potential candidates and

sources. Conducted phone interviews and client meetings. Produced search

documents, candidate profiles, daily correspondence and client updates;

processed resumes. Served as a key member of the team that developed and

launched a new website.

Education

Davidson College, Davidson, NC

Bachelor of Arts in Psychology, May, 1997

Volunteerism

Team Avon and the Avon Walk for Breast Cancer-New York: Leadership role as

co-captain of Associate/friend team. Co-chaired fundraising opportunities

to raise over $100,000 each year from 2004-2008.

New York Women in Communications, Inc. (NYWICI): committee member and event

organizer for Student and Young Professionals segments, fostering the

advancement of women in all communications disciplines.

Technologies

Mac and PC platforms, Adobe InDesign, QuarkExpress, Microsoft Office and

Access

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