Manager Sales

ELIZABETH AGUILAR

***** ******* ****** 425-***-**** (cell)

Lake Stevens, WA 98258 *****************@********.***

Profile:

Technical marketing manager with 28 years of experience in emerging wireless, cellular,

broadband communications, test and measurement, and aerospace/defense markets.

Qualifications include:

• communications

Wide range of experience with all

stages of product marketing

• Creative problem-solving

• Flexibility with new marketplaces and

• Familiarity with software product

customer sets

licensing and update service

• Recognized teamwork

• Familiarity with mobile and wireless

• technologies/markets: WLAN;

High-level customer contact and

WiMAX; cellular, including 3G/LTE;

negotiation skills

RFID; UWB

• Strong technical writing and

Work Experience:

AGILENT TECHNOLOGIES, Everett, WA 1999 - 2009

Formerly HEWLETT-PACKARD, Lake Stevens, WA 1986 - 1999

Product Launch Manager, 2003 to present

Addressed all facets of semi-annual product introduction for $25M/yr strategic PC-based software

and update subscription service.

• Highly-rated live, web-based training for 400 internationally-based sales engineers.

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• Efficiently developed or revised up to 30 literature pieces for each release.

• Lowered by 2/3 the total time sales support spent re-licensing field sales engineers.

• Developed product solution for rental partners that was compliant with government

revenue recognition standards and brought in incremental revenue, e.g., $100K per year

additional from single company.

• Established strong R&D and Manufacturing relationships to develop feature

enhancements and manufacturing process improvements.

Product Manager, 2000-2003

Developed pricing, competitive analysis, sales tracking, and product strategies for new $17M/yr

software and hardware system product.

• Worked with cross-functional and cross-divisional teams to increase sales, resulting in a

25% CAGR.

• Special assignment to work with Manufacturing to transition product line to Oracle ERP

system due to product structure/Manufacturing knowledge.

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Technical Support Engineer, 1998-2000.

On-line technical support for $15M DSP-based hardware.

• Re-introduced product to increase sales.

• Created plan to sell used equipment in an alternate market, avoiding $1.5M inventory

write-off.

Strategic Business Planning Manager, 1995-1998.

Key member of strategic business team addressing a new market.

• Developed market penetration plan adopted as roadmap for future activity.

• Developed relationships with key industry partners at the VP/CIO level.

• Negotiated contract with $40B industry leader for initial joint product development.

Product Marketing Engineering, 1986-1995.

Developed market segmentation and forecasts for Division’s cross-functional application teams

addressing physical measurements, surveillance, digital communications, and industrial

automation markets.

• Creatively re-defined and re-positioned major new product development effort, resulting in

a successful $25M/year product line.

• Championed, staffed, and participated in customer opinion leader program which served

as product development model for the next 10 years.

• Developed and presented consistently highly-rated field training sessions representing the

highest Division ratings received to that date.

• Twice presented HP STAR award for significant business contributions.

EDUCATION

Bachelor of Science, Electrical Engineering

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Stanford University, Palo Alto, CA

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