Quality Assurance Marketing

[ Career Objective ]

On a quest to seize hold of a mid-level Graphic/Web Designer, Digital

Artist, or Copywriter position within an agency, digital shop, or publisher

for creative and career growth opportunity, mentorship and camaraderie, and

exploration of the digital frontier.

[ Work Experience ]

Web Designer @ Acronym Media, SEO/Online Marketing. July 08 - December 09

Duties: Graphic designer (web/print), copywriter (web/SEO), front-end HTML

& Flash.

Description:

. Created/optimized web landing pages with Web Analytics team to convert

users.

. Created banner & digital magazine ads for Affiliate Marketing team.

. Worked with PPC & SEO teams to write & optimize keyword-rich copy &

code.

Clients: Humana (& subsidiaries), SIRIUS XM, Four Seasons, Wharton/UPenn,

more.

Achievements:

. Handled full production process: copy/wireframe, design mockup, code &

QA.

. Main go-to guy for Humana's web page/banner/email designs & HTML/CSS

coding & for SIRIUS XM affiliate banner ads (Flash animated & static).

. Increased ROI for clients with web analytic A/B & MVT multivariate

optimization.

. Provided design/web support for internal collateral: PowerPoint

presentations, web pages, whitepapers, post cards, emails, business

cards, & logo modifications.

Designer/Copywriter @ Inroads, Full-Service Marketing. May 07 - March 08

Duties: Graphic designer (web/print), copywriter (web/SEO), front-end HTML

& Flash.

Description:

. Designed, wrote copy, & implemented code for SEO-friendly websites.

. Some client interfacing, project management & proposal writing.

Clients: Electronics, Apparel, Travel, Law, Household Products - over 20

diverse clients.

Achievements:

. Created over 70 full, original, keyword-rich articles & design

elements for CubeKing blog on office furniture, branded environments,

& Feng Shui, with thousands of page views & linked to from sites like

the Wall Street Journal.

Proposal Writer @ Immersion Active, 50+ Marketing. August 06 - March 07

Duties: Estimate projects, write proposals, analyze budget, & QA test

interactive projects

Description:

. Proposal writing, some client interfacing, project management & minor

HTML updates.

. Conduct face-to-face usability tests with 50+ audience.

Clients: Baby boomer marketers, AOPA, AARP, retirement communities, &

Travel/Hospitality.

Achievements:

. Learned & contributed to brand positioning consulting, new business

qualification, project scope/estimation, testing & quality assurance,

& usability best practices.

Account Executive Intern @ Planit, Ad Agency. September 05 - January 06

Duties: Researched bank & healthcare trends, composed SWOT analyses &

contact lists.

Marketing Intern @ HookMeUp Marketing, Ad firm. June 04 - November 04

Duties: Designed order form & catalogue mailers for primary client.

[ Education ]

Loyola College in Maryland, Baltimore (with study abroad in Monash Univ.,

Melbourne)

. Graduated cum laude with B.A. in Communications, spec. in Ad/PR.

Marketing Minor.

. Honors Program (Liberal Arts). Advertising Honors Society - Lambda Pi

Eta.

. Loyola College Presidential Scholar, Maryland Distinguished Scholar.

[ Skills & Proficiency ]

. Experience with Adobe Creative Suite 3 Master Collection, especially

Photoshop, Fireworks, Dreamweaver, Illustrator, InDesign & Flash (some

Actionscript).

. Front-end Web Coding: HTML, CSS, some Javascript.

. Familiarity with Corel Painter X, Quark, Jasc, Bryce, After Effects,

Final Cut, Shake, Avid.

[ Interests & Goals ]

. Contribute to creative & campaign strategy.

. Design and/or write creative, original, high-quality executions to

resonate with audience.

. Illustrate for web, ad, storyboard, magazine, book, or movie or video

game concept art.

. Get ACE Certified (Adobe Certified Expert).

. Continue career path towards team leadership roles such as Art/Copy

Director.

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