Lisa H. Nicholson
*** **** ********* **** ( Des Plaines, Illinois 60016 847-***-****
****************@*******.***
CAREER SUMMARY
Tradeshow, Marketing and Events Professional with a proven ability to
assimilate product and brand knowledge to optimize exposure at nationwide
tradeshows. Extremely creative with and "eye" on cost containment while
providing unique and interestingly successful events, tradeshows and
conferences. Creates and communicates a vision to inspire and align
messaging. Demonstrated ability to develop alliances with internal and
external partners. Recognized for excellence in time management,
prioritizing job functions and proficiency in meeting planning and
logistics.
. Relationship Building . Process Improvements . Creative Vision
. Attention to Detail
. Meeting Planning . Logistics Planning . Time Management .
Communications
PROFESSIONAL EXPERIENCE
ACCO Brands, Lincolnshire, IL April 2007 to November 2008
One of the world's largest suppliers of branded office products, such as
Swingline , Kensington , Wilson Jones , Quartet , GBC , and Day-Timer with
annual revenues of nearly $2 billion and products marketed in over 100
countries across the globe.
Marketing and Events Specialist
. Key resource in the pre-planning and designing of booth layout for both
customer and consumer tradeshows, each of varying sizes and product
assortment resulting in optimum product exposure.
. Partnered with sales lead on details of trade show theme, promotions and
graphics for each show enhancing continuity and on time product delivery.
. Provided logistical support involving travel to both customer and
consumer tradeshows nationally that ensured a successful trip.
. Ensured all tradeshow product samples and supplies arrived to each show
on time by overseeing the ordering, packaging and shipping of all
equipment.
. Saved $4,500 in material handling costs for four 2008 shows vs. same
shows in 2007 by managing the inventory and shipments of product to each
show.
. Launched improved method of taking orders at the largest order-taking
show of the year, saving time for booth staff and increased booth traffic
and customer satisfaction in order experience.
EDUCATIONAl resources, Elgin, IL June 2005 to December 2006
The nation's largest distributor of educational software, computer
hardware, accessories, and supplemental products, serving educators in more
than 16,000 K-12 school districts.
Tradeshow Coordinator/Meeting Planner
. Successfully managed all tradeshows and conferences and tradeshow-related
seminars with a $400,000 budget while traveling.
. Assisted in budget preparation and tracking of all related expenses in
order to stay within guidelines and to reduce budget spending.
. Registered for booth space, hotel accommodations and flight reservations,
and purchased show services necessary for each tradeshow.
. Transformed exhibit hall into a place that positioned company ahead of
the competition, resulting in more booth traffic and increased lead
generation.
. Organized seminars for outside sales representatives in conjunction with
national shows including catering contracts, technical services,
producing and executing invitations, and maintaining RSVP lists.
. Ensured all marketing materials and tradeshow supplies arrived to each
show on time by overseeing the packaging and shipping of all equipment.
Sales Support
. Supported outside sales team of 14 and inside sales team of 25 with
proposals, correspondence and multiple product implementation manuals for
educational solutions of $5,000 and above.
. Organized training meetings including catering and location arrangements
resulting in a seamless production.
. Outfitted sales management and representatives with all supplies and
replenish any marketing materials or giveaway items as needed, including
creation and shipment of training manuals to customers enhancing a
positive customer experience.
. Organized 4-day National Sales meeting in Palm Springs, California for 25
attendees which included meeting rooms, sales staff outing and welcome
dinner maximizing a positive event.
VANCE INDUSTRIES, INC. February 2000 to June 2005
Developer and manufacturer of innovative Kitchen and Bath products for the
home and distributor of sink installation hardware.
Advanced from Customer Service in 2000 and resigning as Consumer Affairs
Specialist in 2005.
Consumer Affairs Specialist
Marketing Coordinator
Product Manager/Administration
Customer Service
EDUCATION AND PROFESSIONAL DEVELOPMENT
Bachelor of General Studies, Double Major: Organizational Management, Human
Development
North Park University, Chicago, Illinois, 2003, Cum Laude
Specialized training including the following courses:
. Managing Multiple Projects, Objectives and Deadlines
. Tradeshow Return on Investment: Basics & Beyond
. Cost-Saving Tips & Tradeshow Budgeting
. Event Strategies to Generate Qualified Leads
. Designing Exhibits with Purpose
. Tradeshow Budgeting and Managing Show Logistics
. Laying a Foundation for Exhibiting Success
. Microsoft Excel
COMPUTER PROFICIENCY
Microsoft Office, Quark 3.0, Photoshop 4.0