Life Insurance Marketing

Location:

Posted:

March 09, 2010

Ryan W. Calverley

****.*********@*****.*** 773-***-****

Professional Experience

Freelance Copywriter, Mobium Creative Chicago, IL Dec 2009 - Jan 2010

. Created and wrote copy for national print campaign, website copy,

marketing collateral and micro-site copy for Aprimo software co.

. Created new headlines and tagline for a new Moog Industrial campaign

. Created new headlines and web copy for new Herff Jones campaign

Freelance Copywriter, ASCP Chicago, IL September 2009-Present

. Create, write and execute copy as well as strategy for email campaign

for new?American Society of Clinical Pathologists Career Center

. Create, write and execute copy as well as strategy for email campaign

for new ?ASCP Career Center for pathology job seekers

. Create, write and execute copy as well as strategy for email campaign

promoting ?new ASCP On-Demand Teleconference Web-cast services

Interactive Copywriter & Press Officer, Enable Holdings Inc. Chicago IL

March 2008-August 2009

. Create, write and execute internal/external banner ads, all site copy,

SEO copy and email headers for uBid.com

. Create, write and execute banner ads, SEO, site copy and email headers

as well as initial launch copy for RedTag.com & Enableholdings.com

. Draft and distribute all press releases for a publicly traded company

. Manage all social media efforts as well as the company blog

Copywriter, Aviva Life Insurance Co. Boston, MA Dec 2006-Mar 2008

. Created and executed national print campaign and P.O.S. pieces

. Draft, execute and distribute monthly interactive newsletters and

internal advertising pieces for Marketing Departments

Education

Chicago Portfolio School June 2003- May 2005

Michigan State University May 2003

. B.A. Degree in Advertising, School of Communication Arts