M. "RUSTY" OFT
**** ******** ***** ( St. Louis, MO 63146 314-***-**** ( ********@***.***
PRINT PRODUCTION COORDINATOR/ PRINT MANAGEMENT PROFESSIONAL
Committed to profitable, "on-time" and "within budget" manufacturing
excellence
( ( (
Expert process, quality, workflow and team manager with hands-on experience
in every phase of print production; including creative, prepress, press
(sheetfed, digital, heat-set and cold web), finishing, mailing, fulfillment
and distribution logistics. Uniquely qualified to provide professional
oversight of overlapping, multidimensional assignments.
( ( (
Strategic thinker with excellent foresight. Always focused on the big
picture and always prepared with alternative solutions. Analytical, logical
and creative problem-solver with a reputation for on-time execution.
Enthusiastic, participatory team player and team-builder with a talent for
enriching morale.
(CAREER OVERVIEW
Senior Account Executive
COLUMBINE PRINTING, St. Louis, MO 2008-2009
While focusing on this company's commercial print manufacturing "market
niches", I developed new business opportunities with several prospective
major accounts for this single customer printer.
( Worked closely with the company owner to incorporate additional avenues
wherein we could expand upon
the existing manufacturing capabilities of Columbine without incurring
capital expenditure.
( With this in mind, successfully established new account relationships
with several notable prospects.
Unfortunately, due to pre-existing financial issues and the economic
recession, the plan for expansion could not be realized when the company
was forced to make a 50% reduction in the workforce.
Senior Account Executive
PREMIER GRAPHICS AND FULFILLMENT, Phoenix, AZ 2006-2008
This high-end, commercial sheet-fed printer was previously a valued
supplier to Graphics Preview; a highly successful print management firm I
owned and operated for more than 15 years. When the owner heard that I had
voluntarily departed Arizona Republic (Gannett), he invited me to assist in
stabilizing and growing his company. Relying on my vast experience in
production management and with a full appreciation of Premier's
capabilities, I developed "turnkey" creative, print, finishing, fulfillment
and distribution solutions for mid-sized commercial and small publishing
accounts.
( Delivered sales of $5,000-$15,000 per project in an industry segment
where a lengthy sales cycle and intense competition are the norm.
( Added new sales of $350,000 (2007) and $400,000 (first half of 2008);
doubled monthly revenue for fulfillment services by identifying
opportunities and expanding existing service offerings.
Business Development Executive
ARIZONA REPUBLIC/AZ CENTRAL.COM, Phoenix, AZ 2005-2006
While taking full advantage of my expertise in production management, I
successfully developed and coordinated strategic marketing and advertising
solutions while focusing on clients' unique needs, budgets and
expectations. Marketed and coordinated a diverse mix of integrated direct
mail, print media display ad/insert, catalog and online promotional
campaigns. Followed projects from beginning to end, assuring total client
satisfaction.
( Generated first-year sales of $1.2 million, which surpassed my
predecessor's quota by 20%.
Print Project Manager, Consultant and Principal
GRAPHICS PREVIEW INC., Phoenix, AZ 1988-2004
Created and grew this full-service print production management business
from $0 to $8 million in annual revenue. Strategically researched and
partnered with exceptional sheet fed, heatset web, packaging, digital,
fulfillment, mailing and specialty services companies to efficiently
provide on-time and within budget quality services to my valued clients.
This close, interactional relationship with my suppliers enabled me to
confidently provide expert turnkey solutions and retain 90% of my clientele
over a 15-year span.
( Became expert in the management of complex design, print production
of all varieties of print applications and delivery logistics
requirements of multi-dimensional projects. In example; a healthcare
client's quarterly newsletter with 100 different versions and distributed
to 1,000,000 subscribers throughout the U.S.
( Negotiated profitable, long-term strategic partnerships with vendors
and clients by leveraging market research, one-stop shop capabilities,
volume efficiencies and cost-effective/responsive logistics for cost-
sensitive clients. Maintained customer retention of 90%.
( Established notable clients such as Flagstaff, Lake Havasu City,
Mesa, Phoenix and Scottsdale Convention and Visitors Bureaus; CBS-
Affiliate KOOL Channel 10-TV, McMurry Publishing, Cities West Publishing
(Phoenix Home and Gardens Magazine and Phoenix Magazine), Neutron
Industries and Northland Publishing.
Senior Sales Representative
ASSOCIATED LITHOGRAPHERS; MESSENGER GRAPHICS INC., Phoenix, AZ 1983-1988
Represented two of the largest sheet-fed and heat-set web commercial
printers in the Phoenix market. Developed business opportunities with
magazine/catalog publishers, advertising agencies, Fortune 1000
corporations including Arizona State University, Carolyn Stout Design,
McCormick Ranch, MCO Properties, Scottsdale Ranch, Scottsdale Tennis Club,
Tucson Business Journal and U-Haul International.
(PROFESSIONAL TRAINING AND EDUCATION
(Jeffrey Gittomer Seminars (Leadership Management and Effective Sales
Strategies
(AM International Corporation Sales Training (Business Clubs of
America
(Graphics Communications, Maricopa County Technical Community College
Proficient in both Mac and PC platforms