Manager Sales

advertising & marketing talent

*.* years experience

personal profile

Print . Out-of-home . FASHION BROCHURES . web SITE & APPLICATION

DEVELOPMENT . RICH MEDIA VIDEOS . INTERACTIVE Experiences & Tools . Online

Acquisition Programs . COMMERCIAL microsites . POS Collateral

Versatile achiever with a strong understanding of the creative process,

adept at leveraging cross-functional teams to bring big picture concepts to

finishing touches for print, in-store, out-of-home and interactive

advertising.

. Experienced in assessing development options against budgets, timeframes,

objectives; writing creative briefs, proposals, road maps and client

presentations.

. Passionate about execution excellence, adapting flexibly to changing

priorities and varied tasks.

. Driven by the desire to collaborate with diversly talented, dedicated

people.

. Focused on strategic solutions NOT just "creative".

. Recognized for remaining resourceful, thorough and cooperative within a

deadline-driven environment.

. Native German w/ Green Card, fluent in English, relocated to California

in 10/2007.

work experiences

INTERACTIVE Account Manager, Creative Spark, San Francisco, CA, 03/2008-

present

. Engaging clients and teams of creatives and techies to deliver online

experiences that increase customer interaction.

. Driven by the desire to align creativity & interactivity with usability &

marketing demands.

. Spearheading functionality, user interface and content planning; ensuring

intuitive user experience and consistent messaging & branding.

. For samples, go to www.creative-spark.com/latest.

Pro Bono Marketing Contracter, 4C's of Alameda, Hayward, CA, 01/2008-

06/2008

. Working closely with Business Development Manager to define key messaging

for first fundraising dinner gala.

. Developing outreach strategy throughout multiple touch points.

. Concepting promotional campaign.

Advertising Account Manager, Scholz & Friends, Berlin, Germany, 08/2005-

08/2007

. Integral member of high-profile fashion retail account management team

contributing to team performance and dynamics through outstanding

management of 5- to 20-person project teams.

. Excelled in establishing complex organizational processes from the

ground up to implement advertising platform into seasonal fashion

campaigns including print ads, brochures, TVC, sales promotions and POS

marketing.

. Boosting POS marketing power by translating brand and seasonal strategies

to the in-store environment.

. Organizing several creative and fashion photo shoots.

. Earning promotion within 14 month to manage planning, forecasting and day-

to-day activities of accounts independently.

. Interviewing, training and leading interns on day-to-day account

management tasks.

Working Student, DaimlerChrysler Sales Organization, Berlin, Germany,

08/2004-01/2005

. Rating automotive product range of DaimlerChrysler and competitors and

defined with minimal supervision of Product Management the vehicle

segmentation for 2005.

. Recommended vehicle segmentation was approved and implemented throughout

the sales organization.

Intern Account Services, MasterMedia, Cologne, Germany, 06/2001-08/2001

. Assisting Senior Account Manager with a variety of below-the-line

activities.

. Initiating and coordinating consumer press media corporations.

. Gaining significant media coverage for two sponsored events.

education

Business Administration, Diplom-Kauffrau (MBA), Humboldt University,

Berlin, Germany, 10/1998-08/2000; 9/2001-03/2005

. Concentration in both Marketing and International Management.

. Six-months study abroad at La Universidad de Barcelona, Spain

(Scholarship of the Society for Economics and Management at Humboldt

University Berlin).

INA FAERBER

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