Customer Service Sales

Bradley K. Moore

*** ******* *****

Avon Lake, Ohio 44012

440-***-**** [home] 216-***-**** [mobile]

*********@**********.***

SENIOR-LEVEL MARKETING LEADER

Classically trained marketing executive with extensive, broad-based

experience in world-class to emerging businesses. A proven leader with a

passion to build brands, grow revenue, share and profits, and bring new

products to market in all types of economic environments. Recognized as a

team builder, motivator and communicator with strategic, analytical and

creative problem-solving expertise. Accomplishments include:

. Growing revenue, profits and share through designing and executing

business strategy and strategic marketing plans

. Building high performing marketing teams and improving processes

through market organization design, new product development and

marketing mix best practices, and cross functional alignment and focus

. Developing brand strategy and integrated communications for

differentiation and to maximize brand equity

. Executive team member working in the C-Suite to solve business

challenges

. P&L responsibility, Lean and ISO trained, MBA from University of

Chicago

PROFESSIONAL EXPERIENCE

Oatey Company, Cleveland, Ohio Jun 2005-Dec 2008

[A $400MM family held company that manufactures and distributes rough-in

plumbing products to the wholesale, retail, specialty and export markets.]

Position eliminated in Dec 2008 due to prolonged housing recession

Vice President Marketing

Hired to create and develop a disciplined, effective marketing organization

focused on top and bottom line growth. Member of senior leadership and

operational management team, and OSCS Board of Directors. Customer Service

Group added to responsibilities in 2006. Reported to the President with 7

direct reports; 26 total staff.

. Established strategic planning approach and discipline to focus limited

resources; balanced growth initiatives including new product and market

development, international expansion, future platform direction, and

brand development with cost savings operations and rationalization

efforts.

. Created Product Management based marketing organization to support 15

product categories, 7000 SKUs. Upgraded product management talent.

Utilized strategic product line roadmaps to prioritize efforts. Resulted

in number one or two share position in the majority of categories

participated in.

. Developed and implemented a stage-gate New Product Development process

that achieved NP sales goals, despite a declining market. Filled the

funnel with over 100 new potential ideas and future platforms.

. Developed Brand strategy and positioning for the Oatey portfolio of

brands to achieve 5-10% price premiums vs. competitive products. Voice

of Customer research. Conducted integrated internal and external

communications plan to build brand equity.

. Maintained Best-In-Industry Customer Service Department while absorbing a

$100MM acquisition and leaning out 3 associates.

. Developed pricing strategy and processes to maintain and improve

profitability across multiple channels; even in an environment of rapid

cost escalation on raw materials.

. Identified strategic and growth oriented acquisition targets. Integrated

sales, marketing and customer service functions after $100MM acquisition

of WM Harvey Company.

. Recognized through employee survey as "highest performing executive"

rated on coaching and developing staff, communications and providing

direction.

Bradley K. Moore Page 2

The Rojek Consulting Group, Cleveland, Ohio Jan 2002-Jun 2005

[A marketing consultancy] Consultancy dispersed;

relaunched in Jan 2009

Vice President and Senior Consultant

Provided Fortune 500 clients with customized, results-focused work to

maximize the effectiveness of their marketing resources. Responsible for

both selling and executing consulting services. Client engagement owner

typically the CMO or VP Marketing.

. Conducted multiple audits of Marketing Best Practices to help firms

access their performance against best-in-class standards and provide high

value, achievable near and long-term improvement agendas. Continually

improved our BEST Practices Scorecard product offering.

. Developed a Strategic Marketing Planning System (MAPS) product. Utilized

this product to establish a Global marketing planning system for a

Fortune 200 firm. As lead consultant, customized and piloted system with

client and trained global teams. System still in use today.

. Led corporate clients in evaluating and selecting external agency

resources for multi-million dollar brand building and integrated

communication campaigns. Secondary focus was to align the "right"

cultural and strategic fit for long term relationships.

. Received an average of 4.5 (out of 5) in client evaluations as lead

consultant. Provided value added insights that saved the client time and

money - saving on average 3X our engagement fees.

Gliatech Medical Inc, Cleveland, Ohio 2001

[Biotech/Biosurgery start up company] Company

declared bankruptcy Dec 2001

Marketing Manager

Recruited to lead global marketing efforts for high risk/reward start-up

working through FDA issues. Reported to VP of Marketing and Sales.

. Led relaunch efforts for ADCON products in International and US markets;

obtained $750K relaunch budget; prepared launch of 2 flanker products for

International markets.

. Repositioned ADCON brand. Refocused and integrated sales and marketing

efforts to deliver brand promise of adhesion control.

Invacare Corporation, Elyria, Ohio 1998-2000

[$1B manufacturer/distributor of home healthcare equipment.]

Department and position eliminated due to Medicare reimbursement cuts

Director of Corporate Marketing (1999-2000)

Director - Personal Care Business Unit (1998-1999)

Recruited to strengthen marketing focus for firm. P&L responsibility,

managed a $5.7MM marketing budget and supervised staff of six. Reported to

Sr. VP Marketing.

Launched multifaceted, innovative marketing initiative (largest to date in

company's history) to strengthen channel partnerships resulting in a 59%

increase in sales. Elements included a $1.6MM Direct Response TV campaign,

merchandising, lead management programs, customized co-op, finance and

warrantee programs.

Exceeded sales and profit targets for $60MM+ ambulatory and bath safety

product line. Shifted focus to new products, rationalized product line,

and developed referral based marketing program while maintaining premium

price position.

Turned around retail business unit from a $2.0MM loss. Shifted channel

focus so strategy aligned with consumers' needs, enforced retail sales

policies and eliminated unprofitable businesses.

Increased Wal*Mart comp store business 20%. Doubled sales to Wal*Mart

through increased shelf space and expansion into 1000 new stores.

Bradley K. Moore Page 3

Nestl Clinical Nutrition Division of Nestl USA, Deerfield, Illinois

1996-1998

Business Unit Manager - New Business Development

Researched and created company strategies for penetrating new nutrition

categories and distribution channels. Supervised two direct reports and

managed a $1MM budget. Reported to Division President.

Designed and executed a disciplined plan to penetrate the $600MM retail

nutrition market. Led market segmentation, Voice of Customer, advanced

concept development testing.

Created platform, managed product development and led Global team for a

$30MM new product opportunity into the emerging functional foods category.

As senior management team member, helped integrate division into Nestl USA

Operating Group.

Skil-Bosch Power Tool Company - Dremel Division, Racine Wisconsin 1994-

1996

Marketing Manager

P&L responsibility for $25MM tool lines. Led division's new product

development plan. Supervised two direct reports and managed a $750K

budget. Reported to Dremel GM.

Increased sales 26% FY94 and 38% FY95, exceeding targets despite intense

global competition.

Developed category management techniques to strengthen relationships with

Wal*Mart, Home Depot, Lowe's and Sears.

Created award winning public relations campaign.

Schering-Plough Corporation - Wesley-Jessen Division, Chicago Illinois

1991-1994

Associate Product Manager - Current Business (1993-1994) New Products (1992-

1993)

Management Associate (1991-1992)

The Procter and Gamble Company, Cincinnati, Ohio 1986-1989

Product Development Engineer - Paper Division

EDUCATION

MBA in Marketing and Finance, The University of Chicago Graduate School of

Business 1991

1. Selected as LEAD Program Facilitator, leadership development program for

all first year MBAs

BS in Chemical Engineering, with distinction, Iowa State University

1985

University College of London summer 1985

Exchange Student in Chemical Engineering

PERSONAL AND COMMUNITY SERVICE

Church Leadership Positions: Member of American Marketing

Association

Building Committee Chair Mentor and Tutor for Alumni

Organizations:

Church Council University of Chicago MBA students

Strategic Planning Team Iowa State University ChE students

Youth Soccer, Softball and Baseball TKE fraternity

Coach

Cub Scout Leader Eagle Scout

Outdoorsman: Camping, Hiking, Avid college sports fan

Canoeing

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