Sales Manager

STEVEN J. GREENBERG

Page * of * Oakland, CA ***** *********@*******.*** 415-317-

1401

www.linkedin.com/in/stevengsf

HIGH-IMPACT RETAIL MANAGEMENT EXPERT

Buyer - Merchandiser - Product Developer

Retail change-agent specializing in the development and initiation of

cutting-edge merchandising with a strong focus on profit margin and a

proven record of securing high-volume sales. Relationship-builder with a

history of establishing and retaining accounts in a highly competitive

marketplace. Increased sales 45% by restructuring business operations and

introducing innovative marketing strategies as a retail buyer.

New Business Development ? Trend Assessment ? Inventory Control

Cross-Functional Team Leadership ? Product Performance Analysis ?

Employee Development Marketing & Advertising ? Financial Forecasting

CAREER ACCOMPLISHMENTS

V Reinvented entire Social Occasion Dresses and Separates area at Macy's

West.

Created fresh and innovative merchandise perspective through strategic

changes to product offerings. Identified and impacted top performing

brands by category of business.

Redefined and narrowed class structure, allowing greater focus on

highest-performing classifications. Negotiated increased levels of

penetration unique to Macy's West from 5% to 20% of product mix.

Increased sales by $7 M. Recognized with the Business Improvement

award.

V Increased Bridal Direct Mailer sales 100%.

Restructured marketing campaign. Increased relevancy for consumer,

securing a greater market reach. Transformed a primarily bridesmaid

focused campaign into three distinct lifestyle category occasions

consisting of formal, informal, and destination. Collaborated with

divisional merchandise executives, merchandise planning team, fashion

director, advertising director, and visual Vice President to enhance

and expand innovative product offerings and assortment selections.

V Established Merchandise Coordinator and Selling Specialist Program.

Developed customer and liaison services for bridal, special events,

and sportswear collection clientele. Managed program spending and

budget. Negotiated program funding and secured participation with key

manufacturing resources. Initiated training and product seminars.

Provided store associates with merchandise selling guides, floor

planners, volume expectations and strategies. Enhanced program growth

from one coordinator at program conception to five coordinators at

completion.

V Partnered directly with manufacturers to develop exclusive product

ideas and innovative consumer product lines unique to Macy's West.

Developed stretch satin dress classification, which secured $1.8 M in

annual sales.

V Consistently leveraged merchandising strategies targeting growth

opportunities to capture strong and sustainable competitive market

leads.

Utilized savvy negotiation skills to secure a ranking as #1 for margin

with highest retail average throughout the company.

Page 2 of 2 STEVEN J. GREENBERG 415-***-****

PROFESSIONAL EXPERIENCE

Macy's West, San Francisco, CA

Buyer, Social Dresses & Separates

2002 - 2009

Directed financial planning, buying, merchandising, management

negotiations, marketing and profitability for five departments totaling

$27M.

> Increased sales volume $7M by identifying and maximizing key item

opportunities.

> Secured $1.8M annual sales Stretch Satin in 2008; developed strategic

financial plans and seasonal merchandising strategies targeting growth

opportunities in fastest trending classifications.

> Introduced "Big Volume Driver" concept, which produced an additional

$3M in annual sales 2008.

> Collaborated with senior management, planning division, and

manufacturers to receive financial funding to maximize business

initiatives.

> Secured $2.2M in sales by implementing innovative lifestyle marketing

concept for Direct Mail advertising.

> Utilized strong negotiating skills and financial and inventory control

to improve gross margin +2 points; ranked #1 for margin and highest

average unit retail in corporation.

> Awarded Team Leader for Dress, Suits, and Coat division; performed

divisional merchandise manager responsibilities in supervisor's

absence in Women's Apparel division.

Buyer, Better Career Collections & Sportswear Separates

1988 - 2002

Capitalized on growth opportunities in career sportswear; identified and

maximized key item classifications within collections and expanded sales

from $47 M to $70 M.

> Launched and expanded Macy's exclusive private brand, Alfani women's

career sportswear, increasing volume from $9M to $17M.

> Pioneered and directed extensive coordinator and selling specialist

programs to support Jones New York Career Collection business,

increasing sales from $25M to $40M; hired, trained, and supervised

five merchandise coordinators and more than 100 selling specialists in

50 branch locations.

> Implemented informational training seminars and sales incentives;

supported store associates with seasonal product seminars, merchandise

selling guides, and floor planners.

Macy's Group Sales Manager - Women's Ready-to-Wear & Personal Shopping

Service "Macys by Appointment"

1986-1988

Direct supervisor of 10 sales managers and 60 sales associates; set selling

target and developed sales plans. Encouraged a team effort by making goals

realistic and leading by example.

> Generated $39 M in sales for 2 years.

> Ensured that visual presentation and merchandising aligned with

business objectives for the selling floor.

> Trained managers and associates in best practices and client

relations.

PROFESSIONAL DEVELOPMENT

Associate of Arts Degree, Merchandise Marketing

FIDM/ Fashion Institute of Design & Merchandising, Los Angeles, CA

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