Sales Marketing

Rebecca Michelle Moore, M.A.

**** ***** ******** *** -*** ********@*****.***

Austin, TX 78704 Cell: 314-***-****

SUMMARY

Experienced Marketing professional with success in generating revenue

through innovative promotions while developing and implementing multi-

layered campaigns to increase and sustain advertising sales revenue

PROFESSIONAL QUALIFICATIONS

. Detailed planner and analyst with ability to own projects from

conception to implementation

. Skilled at creating and executing multi-layered marketing campaigns

and promotions

. Strategic thinker with problem solving aptitude

. Adept at building long standing client partnerships and internal

collaboration

. Passion for meeting customer needs and exceeding customer expectations

. Strong work ethic coupled with positive attitude

Education

Webster University, St. Louis, Missouri March

2006 to December 2008

Masters of Arts in Advertising and Marketing Communications (Worked

full-time while attending)

Saint Louis University, St. Louis, Missouri

August 2000 to May 2004

Bachelor of Arts in Communications

PROFESSIONAL EXPERIENCE

Charter Media March

2005 to present

Marketing Representative March

2008 to present

Jackson, Tennessee

. Develop and implement campaigns and promotions to generate and support

$2M in ad sales revenue annually with penetration in the West

Tennessee marketplace

. Build strategic partnerships with advertising clients, advertising

agencies, cable and network reps

. Manage each account/project working daily with clients, partners,

production designers, and publications to ensure jobs completed on

time

. Create one of a kind promotions to generate revenue - approximately

$100K in 2008

. Utilize co-op dollars effectively and efficiently to increase bottom

line and account development

. Craft new media campaigns by cultivating revenue growth using

charter.net, mobile text messaging, local origination TV, VOD (video

on demand) and vehix.com

. Direct experience with interactive marketing and media strategy,

planning, and campaign management

. Update East Division marketing team's frequent customer SharePoint

site

. Keep track of key accounts, experience in Customer Relationship

Marketing, and managing clients

. Recommend research, programming, and promotions to sales team for

clients strategic selling

. Design and produce broad array of creative, point-of-purchase

materials, sales tools, public relations materials, advertising

campaigns to reflect brand positioning and marketing communications

services.

. Communicate with sales team to ensure client satisfaction, cohesive

strategy, and integrated campaigns

. Coordinate training and promotions with clients in market for

consultative selling and strategy analysis

. Actively execute community marketing partnerships to align Charter

Media and client brands with cause related marketing. (Examples

include: Darryl Worley's Tennessee River Run for St. Jude Children's

Research Hospital and Darryl Worley Foundation, American Cancer

Society Relay for Life, Exchange Club-Carl Perkins Center for the

Prevention of Child Abuse telethon and Blue Suede dinner and auction,

ACS Test drive/ and Runway for a Cure, Madison County CASA, March of

Dimes March for Babies, West Tennessee Cultural Heritage Festival,

Ayer's Children's Medical Center, & Habitat for Humanity)

Coordinator for Specialist Managers

July 2007 to March 2008

St. Louis, Missouri

. Supported three (3) sales managers generating $12M+ revenue from

automotive, sports, and alt. revenue

. Created customized client presentations and collateral for use by

sales managers

. Built programming packages for all major sports events which were used

to successfully sell advertisers (Examples include: NFL, NHL, NBA,

NASCAR, NCAA Sports, St. Louis Cardinals, University of Missouri

sports, X-Games, Olympics, PGA, and MLB)

. Managed media operations: verification, make-good, billing, and

revenue analysis reports

. Developed and maintained sports schedules, updating inventory and

spots sold on an as needed basis

. Updated Charter autos website and SharePoint materials

Marketing Assistant March

2005 to July 2007

St. Louis, Missouri

. Supported promotions coordinator in operations generating $1M revenue

annually

. Designed & produced innovative event displays, research documents, &

sales presentations.

. Implemented research TAR reports, Top Ten, Audience Diversion,

Qualitative data, AD views reports

. Participated in planning client events, creative, and implementation

(Examples include: Network Upfront, Reno High Rollers, Get Hooked on

Health, Auto Summit, etc.)

. Updated MSD department impact reports, client media advantage gift

databases, and mailers

Clear Channel Radio part time/intern May

2003 to March 2005

Fox 2 News KTVI intern September

2002 to May 2003

Computer Proficiency/Experience

. Microsoft Excel, Vista, PowerPoint, Outlook, Publisher, Photoshop,

Word, Ad Sails, Strata View 32, Cable Qual, R. L. POLK, Auto Count,

Claritas Ad Select, Q-View, TNS, Paper trends, and Show seeker.

Professional Associations/Community Service

. Member, West Tennessee Advertising Federation

. Social Chair and Member, Alpha Delta Pi Sorority

. Team Captain, Media and Publicity Committee, American Cancer Society

-Relay for Life (2007-2010)

. Media and Publicity Committee, Carl Perkins Center Prevention of Child

Abuse Cure (2008-09)

. Committee Member, for American Cancer Society Runway for a Cure (2008-

09)

. Member- Advocate, American Cancer Society Cancer Action Network (ACS

CAN)

. Fundraiser, for National Colon Rectal Cancer Research Alliance and

Susan B. Komen Race for a Cure

. Advocate, for National Lance Armstrong Cancer Foundation -Live STRONG

for Survivorship Issues

. Fundraiser, The Leukemia & Lymphoma Society's Team In Training (TNT)

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