Marketing Quality Control

Daniel J. Griffin

*** ***** **** **** ? NORTH ANDOVER, MA 01845-3027 ? HOME: 978-***-**** ?

CELL: 978-***-**** ? ***********@*****.***

Marketing/Communications Production Director

For Harvard University, Britain's Inchcape Testing Services, and later for

North of Boston Media Group, award-winning design and implementation of

targeted and integrated marketing/communications and outreach initiatives.

Specialize in cross-departmental collaboration to define, create, and build

research-based corporate and institutional marketing programs geared to

achieving internal consensus, identifying optimal marketing channels,

expanding and enhancing external customer perception and intelligence, and

delivering exceptional results on limited budgets. Extensive experience in

media marketing. Areas of strength include:

. Market Research & Strategic Planning

Corporate/Institutional Identity & Branding

Social Networking & Search Optimization

. Targeted Print: Direct Mail/Niche Advertising

. Web and Intranet Wire-framing/Content

. Budget Creation & Administration

. Corporate Presentations and Proposals

. Database Marketing & Market Segmentation

. Press Releases & Advisories

. Staff Recruitment, Mentoring & Leadership

. Vendor Selection & Collaboration

. Events & Corporate Philanthropic Initiatives

. Investor Relations

. Executive Speeches & Correspondence

Professional Experience

NoRTH OF BOSTON MEDIA GROUP - North Andover, MA

1996 to 2008

(Privately held, regionally dominant media corporation of daily and weekly

newspapers, magazines, local radio stations, and commercial communications

services)

Director of Corporate Marketing Communications

Promoted to create and lead the corporation's first Marketing Department.

Charged with hiring staff, acquiring and analyzing syndicated and custom

market research, developing and implementing targeted and comprehensive

cross-media marketing plans, including corporate identity, print, radio,

TV, and outdoor and vehicle advertising, direct mail, corporate events,

and public-relations initiatives for a media conglomerate with $75

million in annual sales. Developed and managed a $1.1 million budget, 5

direct reports, and ongoing relationships with external creative-services

providers. Scope of responsibilities included ongoing collaboration with

corporate ownership to enhance company value, identify target areas of

growth opportunity, and increase media market share in an intensely

competitive media environment.

Results include:

V Within 6 months of promotion, staffed the new department and engaged

internal stakeholders in developing and implementing a comprehensive

rebranding and integrated corporate marketing plan, resulting in

increased sales support and revenue acquisition that consistently and

significantly outpaced media competitors.

V Within 9 months of promotion, implemented a highly targeted,

continuing, and top-quality direct-mail appeal to the market's "new

movers," achieving an industry-leading 30% acquisition rate and 70%

retention rate.

V Developed NOBMG's marketing Intranet site, making top-quality, up-to-

date, and consistent marketing collaterals available to all employees

and their customer contacts.

V Identified and cultivated "target" areas of opportunity through

disciplined research and market segmentation, promoting "whole-company

buy-in" through corporate presentations and investment of corporate

resources in areas geared to yielding the strongest returns,

increasing corporate value.

Director/Andover Content Group

Promoted to lead a subsidiary focused on marketing, managing, and

consulting for all Internet start-ups in which the corporation invested.

Investments included a start-up that developed an interactive, web-based

platform and content for disease management.

V Additionally, generated new revenue for both ACG and core media group

by providing agency-level commercial communications and design

services to key corporate clients.

Daniel J. Griffin ? Page 2

Executive Editor/Derry Publishing Company

Supervised editorial operations for New Hampshire's largest nondaily

newspaper. Named the New England newspaper Association's Editorial Writer

of the Year (2000) as judged by Harvard's Nieman Fellows. Publication

named New England Press Association's Newspaper of the Year (2000).

INCHCAPE TESTING SERVICES/COMPLIANCE ENGINEERING MAGAZINE - Andover, MA

1994 to 1996

(The leading U.S. trade magazine for regulatory compliance engineers in

electronics and electromagnetic engineering)

Executive Editor/Compliance Engineering Magazine

Recruited by owner to supervise editorial, creative, and production

functions and staff for full-color, bi-monthly electronic-trade journal

with U.S. and Euopean editions. Duties included editorial planning,

budgeting, forecasting, and quality control. Charged with upgrading the

publication to prepare it for marketing and sale to a trade publisher.

V Within 6 months of hire, established CE "European Edition," created

for European engineers and printed in England, increasing advertising

opportunities and worldwide readership.

V Within 8 months of hire, established CE "European Reference Guide," a

complement to its industry-leading "US Reference Guide."

V Recommended and supervised magazine redesign, seminar/presentation

enhancements, and comprehensive editorial upgrades.

V Created new media-kit materials and marketing collaterals geared

aligning the independent publication with corporate competitors.

HARVARD UNIVERSITY - Cambridge, MA

1982 to 1994

Publications Editor/Account Supervisor

Recruited by Office of the University Publisher to edit and supervise

production of Harvard's General Catalogue. Promoted to management team of

100-employee, full-service graphic-arts facility. Responsibilities

involved ongoing and intense collaboration with faculty and

administrators in all University departments to develop editorial

product, supervise internal project flow, monitor quality control, and

interpret financial data related to publication efficiency and

profitability. Additionally, taught graphic arts/communications at

Harvard's Center for Lifelong Learning. Highlights include:

V Rewrote and supervised redesign of Harvard's undergraduate

admissions/marketing materials, resulting in a record increase in the

number of qualified applicants.

V Served as Managing Editor of the Harvard Library Bulletin, a leading

academic journal for scholars and librarians

V Supervised publication of research commissioned by the U.S. Government

on revamping of Medicare and Medicaid.

NATIONAL ASSOCIATION OF INDEPENDENT SCHOOLS - Boston, MA

1980 to

1982

Assistant Director of Publications

Collaborated with authors and editors to publish articles for quarterly

journal Independent School. Wrote and edited NAIS Reporter, a quarterly

journal for independent-school administrators. Also wrote and supervised

production of trade show publications for NAIS Annual Conference of

administrators and teachers and edited/produced newsletters for academic

administrators.

Education / Additional

University of Macerata - Marche, Italy ? Lectures on journalism and writing

for publication (2006, 2007)

Brooks SCHOOL - North Andover, MA ? Evaluation/redesign of alumni &

development publications (2001)

RADCLIFFE COLLEGE OF HARVARD UNIVERSITY - Cambridge, MA ? Publishing

Procedures Course (Certificate)

Bates College - Lewiston, ME ? Bachelor of Arts

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