Customer Service Marketing

Yesely E. Labrador

***** ***** **** **** ***** # J34

Houston, TX 77084

Ph: 516-***-****/ 281-***-****; Email: **************@*****.***

PROFESSIONAL OBJECTIVES

Communications professional specialized in marketing, public relations and

advertising. Strong project planning and management skills in the consumer

packaged goods industry. Interested in identify business opportunities for

brand development and penetration in multicultural markets.

EMPLOYMENT HISTORY

Marketing and Compliance Analyst

Caracas, Venezuela

Herbalife (Nutrition Supplements Company) - Full Time

May 2008 - May 2009

. Managed 226 cases involving the largest credit card fraud in the history

of Herbalife in the timeline of the company.

. Advised and provided extensive analysis of current business operations

and successfully executed more efficient solutions regarding company

policies.

. Created a comprehensive compliance process flow/tracking tool to monitor

and raise the visibility of open cases/ issues optimizing logistics that

consists in: Auction, Advertising, Sponsorship Correction, Change of

Sponsorship, Dual Distributorship, Export, Credit Card Fraud, Internet,

Multinivel, Divorce Policy and Transfer Identification Distributorship.

. Ensured that the public image on television, radio, magazines,

newspapers, and Internet in Venezuela was in compliance with global

company standards and rules.

. Generated weekly, monthly, and quarterly reports and press releases for

verification of overall progress.

. Implemented communication plans, analyzed marketing trends and handled

media relations while serving as spokesperson for regional headquarters.

. Supervised and assisted in the translation of documents and resolution

descriptions (English & Spanish).

. Collaborated to update and implement new policies in the Supplemental

Rules and Nutrition Club manuals for help to redesign and adapt to the

market.

. Realized proposals, investigations, organized and planning different

events such as: Christmas, employment awards, anniversary and celebration

of special days.

. Work collaboratively with Distributors to develop communications and

assist with issues, media and other audiences; collaborate with internal

communication staff to ensure cohesive communication message.

Public Relations and Marketing Analyst

Puerto La Cruz, Venezuela Uricaip

(Systems Engineering Company) - Full Time

April 2005 - March 2008

. Managed a team of three people that developed and delivered strategic

marketing including research, telemarketing, promotional planning,

pricing, merchandising, advertising, and programs for tradeshows, events,

conferences and project presentations.

. Utilized spreadsheets to create cost analysis, measurement reports,

manage budgeting projects and coordinate projects/issues.

. Implemented communication plans, analyzed marketing trends and handled

media relations while serving as spokesperson travelling in national and

international events.

. Persuasive communicator with well-developed presentation and negotiation

skills. Able to develop productive relationships with colleagues,

customers and staff at all levels.

. Worked in conjunction with top management to create and delivery

proposals for major clients within prescribed deadlines.

. Coordinate, write, edit and proofread all assigned projects, including

POP material such as brochures, presentations, promotional materials,

catalogs, technical data sheets, exhibit support, and web content.

Production Assistant, Intern

Caracas, Venezuela

Unionradio FM 107.3 (National Radio Channel) - Full Time

July - September 2007

. Right-hand assistant to the Producer of program "A la Cuenta de Tres"

(Show ranked as number one Nationwide).

. Identified advertising opportunities with clients and established

relationships by presenting customized solutions.

. Coordinated with all the departments in the radio station to ensure a

high quality radio broadcast (Marketing department, Editors, Broadcaster,

Sound, Guests on show etc).

Production Assistant, Intern

Caracas, Venezuela

Televen (National News TV Channel) - Full Time

September - November 2007

. Assisted the Producers of the breaking news programs "Regiones" and

"Di logo Con

. Reviewed the production work to ensure all goals were met in high

quality.

. Report, interview, write and produce packages for morning news.

. Managed the communications and schedules among the production team

members including Editors, Broadcasters, Make-up, Studio, Promotions and

Musicalization.

Public Relations, Host of TV Show Conference

Buenos Aires, Argentina

Sun Channel (International Tourism TV Channel) - Full Time

December 2007

. Host of the TV News Communications Latin conference.

. Established relationships with prospective clients during a global

conference where all the elite stations were present (MTV, Fashion TV,

Nickelodeon, Sony, Fox, etc)

. Assisted and reviewed the production work completed during the conference

to ensure all goals were met and creative quality was upheld to high

standard.

Writer, Intern

Puerto La Cruz,

Venezuela El Tiempo (Newspaper Magazine) - Part Time

July - August 2005

. Published 29 articles and press releases, of which 5 were the featured

articles of the weekly magazine.

. Developed a standard set of tools and best practices for measuring social

media that will be deployed throughout the different clients engaged in

social media.

Public Relations, Host of TV Show

Miami, United States of America

Univision (International TV Channel) - Full Time

October 2005

. Represented the channel in advertising for the image and TV programs.

SKILLS

. 4+ years of international & in-country media marketing experience, public

relations and customer service.

. Bilingual: Fluent in Spanish & English (reading/writing/speaking) and

conversational Italian.

. Programs: SharePoint, Rational, Clear Quest, Oracle, SAP, PS, PM, Visio,

Reflection, Adobe Acrobat & Bizworks.

. Proficient in Microsoft Suite 2007 (Word, Excel, Access, PowerPoint,

Publisher, Outlook, OneNote, Groove and InfoPath).

. Involved in Charity Foundations such as: "Mano Amiga", "Sol", "Caminos"

and "Biomedicine Venezuelan Institute".

EDUCATION

Santa Maria University

Caracas, Venezuela

Bachelor s Degree in Communications

May 2004 - April 2009

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