Manager Executive

Kari Sherrodd

**** *********** ***., *******, ** 98201

206-***-**** ************@*******.***

PROFESSIONAL EXPERIENCE

Waggener Edstrom Worldwide, Seattle, WA

Account Manager, 1/09 - present

Senior Account Executive, 2/08 - 1/09

. Drives day-to-day PR management for three Microsoft businesses.

. Places stories in top-tier vertical and broad outlets to showcase

client's products and programs.

. Develops and implements strategic campaigns and messaging for

programs, products, product launches and sales forces.

. Manages crisis and reactive communications, anticipates potential

challenges and develops plans to put forth appropriate positioning to

minimize negative perception.

. Develops and implements press strategies around key trade events and

executive worldwide speaking engagements.

. Trains and hosts spokespeople for press engagements, acts as a

spokesperson when needed.

. Develops and maintains relationships with influential press, high-

profile executives and community stakeholders.

. Creates messaging and executive opportunities to influence policy

decisions and issues impacting education, youth and technology.

. Writes internal and external communication materials including press

releases, executive presentations, blog posts and scripts.

. Manages budgets, staff and programs.

Seattle Housing Authority (adjunct agency of City of Seattle), Seattle, WA

Technical Communications Specialist, 2/04 - 4/07

. Served as Acting Communications Director, Executive Cabinet Member and

agency media and community spokesperson when needed.

. Developed and managed relationships with influential press, policy

makers, executives and community stakeholders.

. Created opportunities to influence policy and decision makers.

. Implemented communications strategies, programs and projects that

represented the agency internally and externally as one of the most

innovative housing authorities in the nation.

. Wrote press releases, articles, opinion editorials, website content

and scripts.

. Coordinated launches for various projects and initiatives, including

one of the nation's first and largest environmentally sustainable

housing developments.

. Managed on-going projects and committees for the agency's Internet,

Intranet, and the agency's annual charitable giving program.

. Conducted media tours of the agency's housing developments and

neighborhoods.

Sherrodd Public Relations, Seattle, WA

President, 11/02 - 2/04, & 4/07 -2/08

. Implemented and managed all facets of a growing public relations and

creative communications firm.

. Planned and executed a broad variety of communications tasks,

programs, and plans that enhanced clients' images and helped to meet

their business objectives.

. Wrote and designed press releases, website content and other

supporting communications material.

. Developed and managed relationships with influential press and

community stakeholders.

Better Business Bureau, Oregon and Western Washington

Communications Manager, 3/02 - 10/02

. Served as the lead media and community spokesperson throughout a two-

state region, including weekly television and radio engagements.

. Created and implemented communications strategies and plans for the

agency and its non-profit agency, the Better Business Bureau Education

Alliance.

. Wrote press releases, speeches, editorial news articles, marketing

pieces and website content.

. Managed and implemented community speaking program and engagements.

Washington Literacy, Seattle, WA

Annual Fund Manager (Communications and Development Department), 3/01 -

3/02

. Implemented and managed elements of the annual campaign, including

writing marketing materials, press releases, newsletters and speeches.

. Developed and managed relationships with influential press and

community stakeholders.

. Planned the agency's largest event of the year with over 1,000 guests

and raising thousands of dollars for the agency's annual fund,

. Directed and managed the special event fundraising committee and more

than 75 volunteers.

Woodland Park Zoo, Seattle, WA

Events Assistant, 2/00 - 8/00

. In a team environment, planned and executed one of the largest

auctions in King County - attracting more than 1,000 of the

community's philanthropic and business leaders and raising $1 million.

. Wrote and managed all communications materials and supported public

relations activities.

. Organized more than 300 staff, corporate sponsors and community

volunteers.

Big Brothers Big Sisters of King County, Kirkland/Seattle, WA

Communications and Development Intern, 6/99 - 10/99

. Managed agency's internal newsletter.

. Coordinated agency's fundraising and public relations events,

materials and outreach.

EDUCATION

Western Washington University, Bellingham, WA

B.A. - Journalism/Public Relations

Actively pursuing options with graduate schools for a Masters in

Communications.

AFFILIATIONS & AWARDS

Public Relations Society of America, Puget Sound Chapter Membership Chair,

2007-2009

Public Relations Society of America, National, Puget Sound and San

Francisco Chapter Member, 2004-2009

COMPUTER SKILLS

MAC and PC proficient, expert level in Microsoft Office, Adobe and

Macromedia Design and Web software

*References available upon request.

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