Account Executive Marketing
Resume:
KEITH M. GIANNINI
Fitchburg, MA 01420
**************@*****.***
OBJECTIVE: To obtain employment in a public relations management position
with a growing organization that would allow me to utilize
my communications experience and further develop my skills
as a marketing professional.
SKILLS: Ability to use extensive public relations and project
management experience, as well as exceptional writing,
verbal communication, interpersonal and creative skills to
generate positive exposure for clients. Ability to utilize
organizational skills to prioritize and complete multiple
tasks in a timely fashion. Ability to successfully develop
and execute strategic public relations campaigns to obtain
desired business results. Very comfortable in fast-paced,
results-driven environment and highly motivated by my own
success.
EXPERIENCE: DIRECTOR / ACCOUNT SUPERVISOR / SENIOR ACCOUNT EXECUTIVE /
ACCOUNT EXECUTIVE / ASSISTANT ACCOUNT EXECUTIVE
Schwartz Communications, Inc., Waltham, MA
November 1998-Present
Develop relationships and secure coverage with business, technology, local
and vertical (public sector and defense) press/media to raise awareness for
clients. Secured coverage includes placements in the Associated Press, New
York Times, Government Computer News and Boston Globe.
Write top tier press releases, PR plans, customer case studies, byline
abstracts, speaking abstracts, media kit documents, Web site collateral,
pitch letters, corporate presentations and other various marketing
materials.
Proactively develop story concepts and lead the implementation of PR
communication strategies designed to meet the business objectives of
clients.
Write internal and external PR documents that distill clients' complex
technologies into easily digestible descriptions for mass consumption.
Help clients execute successful Web 2.0 and social media strategies.
Work closely with internal teams and external clients to develop messaging
that will resonate with the media and influence desired audiences.
Manage upwards of seven internal agency PR teams (15 people) and external
client relationships to ensure the proper execution of PR strategies.
Monitor and identify market trends, develop pitch ideas/storylines and
execute strategic PR campaigns to obtain desired business goals.
Develop strategic public relations plans surrounding product launches,
corporate events, media outreach, speaking opportunities, new branding
initiatives, trade shows, industry awards and trend pitching.
Provide briefing documents and media training to client spokespeople.
Coordinate joint media outreach with clients' customers and partners to
help promote successful implementations of clients' technologies.
Attend press and analyst meetings, as well as trade shows, to lead PR
efforts and provide clients with critical advice/insight at these events.
EDUCATION: Bentley College, Waltham, MA
Bachelor of Science, Marketing, May 1998
Contact this candidate