Sales Marketing

Elwood P. Walmsley

*** *********** *****, **** ***** WI 53181

847-***-**** - *************@*******.***

Career Statement: A sales/marketing position for an industry leading

company that will allow me to utilize my extensive sales, marketing,

leadership skills to enhance company value while maximizing corporate

objectives and profits.

Profile: Strong marketing and sales background, with extensive IT industry

knowledge. Ability to foster and grow key relationships. An understanding

of what is required to effectively manage both human and capital resources.

Strengths: Communication Skills, Leadership, Market Analysis, Vision, and

Employee Motivation.

U Call It Communications, Arlington Heights, IL

08/2009 - Present

DISTRICT MANAGER

Supervise nine Cricket Wireless retail locations and all their operations.

Responsibilities include opening of new stores and initialization of the

set-up of the stores. Conduct screening, interviews and hire the staff for

each location. Support and advise the management on customer services, loss

prevention, merchandizing, functions and communications. Analyze the

strategies and policies of the competitors in merchandizing, sales,

marketing and pricing programs. Set the goals and targets of the individual

employees and stores. Provide training and development sessions to the

staff. Plan the strategies and policies for the increase of the sales.

Developed and created all promotional materials, direct mailers, flyer's,

newspaper and media advertising. Worked directly with Cricket Corporate Rep

in troubleshooting technical issues, customer relations and sales

generation.

Southwest Medical / Pharmalink, Phoenix, AZ

07/2001 - 07/2009

DIRECTOR OF MARKETING OPERATIONS

Spearhead implementation of corporate objectives within the Medical and

Pharmaceutical Division. Conceive and energize all marketing strategies and

provide feedback on program performance and recommendations to senior

managers. Direct and supervise a staff of 10 in responsibilities for

generating $250 million in sales with a $150 million margin for core

products. Prepare and effectively control a $7 million marketing expense

and a $4 million advertising budget.

. Created the first end user direct mail strategy generating a 30%

response rate and selling 400,000 units within the first year.

. Mounted trade show exhibitions including designing booths, collateral

materials and advertisements.

. Secured $200,000 in pre-booked sales within a month of trade show

presentations for 4 new products.

Ace Computers, Arlington Heights, IL

01/1999 - 07/2001

DIRECTOR OF MARKETING

. Orchestrated vendor promotions: Intel, Microsoft, AMD, Nextel

. Coordinated trade shows

. Negotiated advertising contracts

. Designed and implemented comprehensive marketing campaign

. Created new company brand initiative

. Coordinated sales promotions

. Collaborated on web site development

. Assisted on design of B2C e-Commerce applications

. Produced and edited all copy on radio and newspaper advertisements

. Responsible for negotiation of Co-Op advertising dollars

. Secured over $ 1 Million in annual co-op funds

. Oversaw in-house advertising operations including media buying,

mailings, and newsletters.

. Designed, wrote and edited newsletter, promotional materials, and

technical specification sheets.

. Wrote all press releases and corporate announcements.

. Created all sales/promotional materials, including calendars,

brochures, and sample kits.

CellStar Corporation, Chicago, IL

1996 -1999

MARKETING / PUBLIC RELATIONS COORDINATOR

. Oversaw marketing and advertising programs for major cellular

accessory manufacturing company.

. Hired to update / modernize company's image through new advertising

campaigns, corporate logo, promotional pieces, and communication

tools.

. Supervised the entire advertising strategy and operations, including,

planning media schedules and monitoring the creation and production of

the national advertising campaign.

. Supervised contracts with advertising agencies for major marketing

campaigns.

. Oversaw in-house advertising operations including media buying,

mailings, and newsletters.

. Edited newsletter, promotional materials, and technical specification

sheets.

. Wrote all press releases and corporate announcements.

. Created sales/promotional materials, including calendars, brochures,

and sample kits.

. Developed sales presentation materials/graphics using Harvard

Graphics, QuarkXPress, and PowerPoint.

. Served as liaison between Vice President of Sales and Marketing

Manager.

. Administered marketing budget and maintained cost controls within

established guidelines.

. Coordinated operations and materials for 60-70 national trade shows

annually.

EDUCATION

. UNIVERSITY OF TEXAS, Austin - B.A. in Journalism

. ARIZONA STATE UNIVERSITY, Tempe - M.B.A.

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