Manager Sales
Resume:
Yaztka R. Licona
Manassas, VA **111
*******@***.***
Career Objective
I am an energetic, highly organized professional with a proven ability to work effectively in a
dynamic high-pressured environment. I have a proven ability as a leader and as a member of a team. I am
goal oriented and focused on achieving results. I am interested in pursuing opportunities that allow me to
take on company challenges and provide solutions to those challenges. In particular, I am interested in
pursuing opportunities involving District Managing/Recruiting, to develop high performing teams within
the retail community by ensuring implementation of all company programs and initiatives by effective
planning, communication, execution and follow up.
Professional Experience
Neiman Marcus, Mclean,Va Mar 08-Present
Diane Von Furstenberg Sales Specialist
As a Sales Specialist, I communicate on a regular basis with the department manager and the buying
office concerning the vendor’s merchandise and customer reactions to the merchandise. I set an
example by leading in the sales efforts by exceeding sales goals. Help other associates in closing
sales when appropriate. Conduct in-store clinics and optimum selling meetings. Develop
opportunities to promote the vendor’s business, participate in conference calls with a buyer or vendor,
and attend business meetings.
United Colors of Benetton, Bethesda, MD Nov 2005-Feb 2008
District Manager
Through the mentorship and guidance of my District Manager, I acquired the skills needed to perform the
duties of the District Manager. I maintained routine visits with the stores to effectively meet their
individual needs or differences. As Store Manager I recruited and hired for the metro district,
corresponded with buying department in regards to store sets, and ensured all merchandising and visual
directives were followed. Drove store sales through goal planning and trend, and acted as Ambassador for
outstanding customer service through clientele. Coached team in the moment while setting clear goals
and objectives.
Accomplishments include:
Αchieved payroll bonus 100%
Promoting within two store managers
Promoted to District Manager
Gap Inc. Banana Republic, Tysons Corner, VA April 2005- Oct 2005
Operations Manager
Strategically planned and executed the business to company standards. Prioritized, delegated,
administrated and adapted to business needs. Maximized inventory, cash control and loss prevention
techniques. Created and executed company action plans to increase sales, profits and reduce loss.
Developed the strategies and plans to achieve sales results through business analysis, action planning,
effective communications and consistent accountability. Ensured a quality store experience for
customers.
Accomplishments include:
Exceeded sales goals and achieved bonus over 80% of tenure
Raised shrink results by 5%
Ann Taylor Loft, Reston, VA Feb 2004-May 2005
Assistant Manager
Recruited and developed others, and functioned as a role model while that the client remained the top
priority. Organized, delegated, prioritized, met deadlines on all activities within division of responsibility.
Challenged and motivated associates in an atmosphere of mutual respect and with professionalism.
Knowledge of visual standards and techniques were used to implement guidelines. Demonstrated strong
verbal and written communications skills to Store Manager, District Manager, and store associates.
Understanding of store reports in order to maximize performance, drive volume, and react to trends in the
business.
Accomplishments include:
Promoted twice within 12 month period
Εxceeded sales goals and achieved bonus over 70% of tenure
Limited Brands Bath & Body Works, Reston, Va Jan 2001-Jan -2004
Store Manager
Completed operation liability to achieve sales, service, organization, and customer satisfaction. I set
profitability goals for the store in compliance with company procedures. Developed and executed short
and long-term plans to achieve goals in support of district/region strategy. Ensured the maintenance of
expected operational and merchandising standards. As Manager, I oversee store presentation and
consistently of brand support. Provided effective training to staff in the areas of customer service, product
knowledge,
inventory control and merchandising while offering developmental opportunities. Handled store level loss
prevention issues.
Accomplishments include:
Exceeded sales goals and achieved bonus over 80% of tenure
Exceeded hiring goals consistently for peak season
Promoted twice
Education and Related Skills
Business Management /Business Law
Microsoft Office/MS Word/Excel/Power Point
Management Development Training
Bilingual English/ Spanish
Virginia Real Estate License
References Available Upon Request
Contact this candidate